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The Racing Line: XPLORING ASCAR’S ECHNOLOGICAL ICHOTOMY With a massive crash and the subsequent PR debacle shedding unwelcome light on NASCAR’s approach to the internet, a picture of an organization split between the future of media and the history of racing has emerged By Tim Stevens
DISTRO 03.08.13 THE RACING LINE: EXPLORING NASCAR’S TECHNOLOGICAL DICHOTOMY His car was sent spinning skyward. Two tires, an engine and a cloud of other components found their way through the safety fence, injuring 28 spectators who were sitting trackside. When all was still, Kyle Larson’s blue and white #32 Chevrolet Camaro was nearly ripped in half. This incident, which took place ahead of this year’s Daytona 500, plus NASCAR’s seemingly knee-jerk actions to try and remove user-submitted footage of the crash from YouTube, painted for many the picture of a sport woefully ignorant of the times. The truth, however, is rather different. The V8-powered machines that circle endlessly, fruitlessly on-track are built with a flagrant disregard for, and indeed a stubborn reluctance toward, modern technology. However, the organizing body that governs those cars and will host nearly 40 events spread over 10 months this year is anything but oblivious. In many ways NASCAR is the most technologically progressive motorsport body on the planet. To support such an improbable statement as that, it’s important to think of NASCAR not as a single body, but as more of a family of services all surrounding the seemingly very straightforward task of goin’ racin’. Indeed, NASCAR at its core is still very much a family affair — even if its origins are somewhat unsavory. The very early “stock cars” were just that, production sedans lightened and modified to make them faster. The sport, though, wasn’t chasing checkered flags. It was being chased by the law. Stock car racing as we now know it famously grew out of the Prohibition days, with bootleggers hauling moonshine up the fast, twisty roads that typify the Appalachians.
Page 1: 030813 #81 NASCAR Divided How one o
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Page 74 and 75: The week that was in 140 characters
Page 78: Editor-in-chief Tim Stevens Executi

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