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DISTRO 03.08.13 THE RACING LINE: EXPLORING NASCAR’S TECHNOLOGICAL DICHOTOMY<br />

ENGINE<br />

CONTROL UNIT<br />

This system, powered<br />

by a 32-bit Freescale<br />

<strong>pro</strong>cessor, controls the<br />

engine, regulating fuel<br />

flow and monitoring<br />

things like temperature,<br />

RPM and driver<br />

throttle position.<br />

34-year-old market, the kinds of viewers most excited<br />

about modern tech, viewership was down 25 percent, and<br />

ticket revenue is down sharply overall.<br />

Can a form of motorsport that’s entering retirement age<br />

change its course? Can it be<strong>com</strong>e more relevant to younger<br />

viewers who only recognize Danica Patrick from her terrible<br />

TV <strong>com</strong>mercials while still supporting the older fans who<br />

grew up watching Junior Johnson figure out drafting? Can<br />

it take the technology and sophistication of the presentation<br />

and bring that to the racing itself? All that remains to<br />

be seen, but it’s clearly time to call in all the cousins and sit<br />

down for a serious talk. With any luck, the hip, tablet-toting<br />

branch of the family tree can help the rest of the clan get<br />

with the times, and soon.<br />

Tim Stevens is Editor-in-chief at Engadget, a lifelong<br />

gamer, a wanna-be racer, and a born Vermonter.

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