lg optimus g pro - AOL.com
lg optimus g pro - AOL.com
lg optimus g pro - AOL.com
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DISTRO 03.08.13 THE RACING LINE: EXPLORING NASCAR’S TECHNOLOGICAL DICHOTOMY<br />
BRYAN ORTIZ<br />
NASCAR K&N PRO<br />
SERIES EAST DRIVER<br />
REAL-TIME DATA<br />
ACQUISITION<br />
“It would give something<br />
more challenging<br />
to the crew.”<br />
HOW IS IT THAT SUCH A<br />
SOCIALLY SAVVY MEDIA<br />
ORGANIZATION COULD<br />
HAVE SUCH A SEEMINGLY<br />
HAM-FISTED RESPONSE<br />
TO THE CRASH AT<br />
THE END OF THE<br />
PRE-DAYTONA 500<br />
NATIONWIDE RACE?<br />
barely a year on YouTube, NASCAR’s channel has already<br />
topped 15 million views. It’s about to cross the millionfollower<br />
threshold on Twitter and, thanks to keen use of<br />
images and galleries showing winners in their glory and<br />
losers in their agony, it’s tallied 3.3 million likes. That’s on<br />
a Facebook page containing photos dated all the way back<br />
to the founding meeting hosted by Bill France Sr. in 1947.<br />
That kind of social success doesn’t <strong>com</strong>e by accident,<br />
which begs the question: How is it that such a socially savvy<br />
media organization could have such a seemingly ham-fisted<br />
response to the crash at the end of the pre-Daytona 500 Nationwide<br />
race? After Larson’s car speared through the fence,<br />
injuring 28 spectators, eyewitness footage hit YouTube within<br />
the hour showing a horrifying scene with people screaming<br />
and a tire lying on now-empty seats.<br />
Soon after it gained the attention of the blogosphere,<br />
the video was gone, pulled from YouTube for supposed<br />
copyright violations. As we’re all too well aware, it’s impossible<br />
to really remove anything<br />
from the internet once<br />
it’s been posted. Copies of the<br />
footage spread just as quickly<br />
as accusations that NASCAR<br />
was trying to control the story,<br />
and by the time Chief Marketing<br />
Officer Steve Phelps issued<br />
a statement, it was too late.<br />
“The fan video of the wreck<br />
on the final lap of today’s NAS-<br />
CAR Nationwide Series race<br />
was blocked on YouTube out<br />
of respect for those injured in<br />
today’s accident. Information<br />
on the status of those fans was<br />
unclear and the decision was<br />
made to err on the side of caution<br />
with this very serious incident.”<br />
By not <strong>pro</strong>viding that statement immediately, or by not<br />
just letting the video stay up, NASCAR came off looking
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