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Greenwash+20 - Greenpeace

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image<br />

<strong>Greenpeace</strong> protested<br />

outside the International<br />

Chamber of Commerce<br />

(ICC) building in 1995,<br />

after a leaked document<br />

revealed that the ICC,<br />

with a small number of<br />

powerful governments,<br />

was trying to undermine<br />

the Basel Convention<br />

decision to ban exports<br />

of hazardous wastes<br />

from OECD to non-OECD<br />

countries.<br />

© GREENPEACE / ISABELLE ROUVILLOIS<br />

In individual countries we can expect to see a growing<br />

number of progressive business coalitions, who will<br />

be challenging traditional business federations. In the<br />

Netherlands, there is Groene Zaak, a Dutch Progressive<br />

Business coalition, consisting of 120 members from banks<br />

to food suppliers and pension funds, committed to making<br />

their own value chains sustainable and encouraging<br />

stronger regulation by the government 47 . In Switzerland,<br />

there is Swiss Cleantech, whose mission is not only to<br />

support clean tech businesses, but also to encourage and<br />

support Switzerland to become a leading sustainability<br />

country 48 . In Brazil, Ethos is a somewhat unusual business<br />

group, as its members range from mining, cement<br />

and paper companies to natural cosmetics, and yet it<br />

has been challenging Brazil’s most powerful business<br />

association FIESP on sustainability. For example, ahead<br />

of the Copenhagen Climate conference in 2009, Ethos<br />

was urging the Brazilian government to take more<br />

leadership and to define climate targets – while offering<br />

to cut emissions as business 49 . It has also taken action<br />

against slave labour in Brazil and supported calls for zero<br />

deforestation. And so forth.<br />

That businesses have many different voices is contrary<br />

to the ICC’s claim to be “the global voice of business.”<br />

Business is not a monolith, but because the ICC has<br />

become an official part of the UN process, other business<br />

voices are drowned out.<br />

<strong>Greenpeace</strong> is calling for a commitment to corporate<br />

accountability and liability. At the Johannesburg Earth<br />

Summit in 2002, governments acknowledged the need<br />

for global rules for global corporations. At Rio 2012,<br />

they should agree on the development of a global<br />

instrument that ensures full liability for any social or<br />

environmental damage global corporations cause.<br />

Corporations must take full responsibility for their<br />

supply chains.<br />

16 <strong>Greenwash+20</strong> How some powerful corporations are standing in the way of sustainable development

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