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Cookie Troop Manual - Girl Scouts of Central and Western ...

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COOKIES NOW!<br />

P a g e | 6<br />

GSCWM implements a “direct cookie sale.” What does that mean? Simply put – girls get<br />

cookies in their h<strong>and</strong>s <strong>and</strong> sell them through door-to-door sales, booth sales, <strong>and</strong> other<br />

creative marketing ways. We’ve seen “walkabouts” where troops canvas a<br />

neighborhood, drive-through cookie booths at safe <strong>and</strong> highly-visible parking lots, or<br />

even a mobile cookie wagon where troops decorate a parent’s vehicle <strong>and</strong> go “where<br />

the crowds are”. <strong>Girl</strong>s are limited only by their imagination!<br />

For our 2013 <strong>Cookie</strong> Program girls will have cookies available from January 18<br />

through March 3. This provides for seven weekends <strong>and</strong> six weeks <strong>of</strong> selling time.<br />

Will girls still have order cards? Absolutely! The order card is a great tool for a girl to use<br />

to sell cookies <strong>and</strong> to manage her sale. <strong>Girl</strong>s can visit her parent’s <strong>of</strong>fice or take the card<br />

to school or church <strong>and</strong> ask people to buy cookies from her. Then, she simply takes the<br />

card home, fills the orders from the cookies the troop has <strong>and</strong> delivers them to her<br />

customers as quickly as the next day! This eliminates customers ordering cookies <strong>and</strong><br />

then waiting 4-5 weeks to receive them <strong>and</strong> allows troops to collect, deposit, <strong>and</strong> use<br />

funds quicker.<br />

SO HOW DOES THIS WORK?<br />

1. Prior to Dec 9 troops need to meet to decide their cookie plans <strong>and</strong><br />

cookie goals. Maybe your troop wants to buy every member the<br />

<strong>Girl</strong>’s Guide to <strong>Girl</strong> Scouting h<strong>and</strong>book? Maybe your troop is working<br />

on a community service project <strong>and</strong> the girls want to donate $300<br />

towards the project? Maybe each girl wants to earn a free week at<br />

summer camp? The possibilities are endless but this is the time for<br />

troops to make those plans. See goal setting section in this manual<br />

for assistance with this process.<br />

2. <strong>Troop</strong>s will place an “initial order commitment” by December 9. We<br />

are recommending that each troop place an initial commitment for<br />

at least 100 boxes per girl member <strong>of</strong> the troop. <strong>Cookie</strong> cupboards<br />

will be open for troops to order <strong>and</strong> pick-up more cookies<br />

throughout the sale.<br />

3. <strong>Cookie</strong>s will be delivered to Service Units the week <strong>of</strong> January 12-18,<br />

troops will arrange for their pick-up that week <strong>and</strong> girls can begin<br />

selling with the cookies in h<strong>and</strong> on January 18.<br />

4. While we are certain that girls will be able to sell all <strong>of</strong> the initial order<br />

cookies, we recognize that troops may feel unsure without having<br />

their girls’ confirmed initial orders. Full, unopened cases <strong>of</strong> cookies<br />

can be returned to a local cupboard from your initial order<br />

commitment through February 5.<br />

5. Additional cookies are available at cookie cupboards located<br />

through GSCWM . <strong>Troop</strong>s will place a “pending” order in ebudde in<br />

order to get more cookies from the cupboards.<br />

Research<br />

shows that<br />

consumers<br />

will purchase<br />

more cookies<br />

when they<br />

know what<br />

goal the girls<br />

are trying to<br />

achieve.<br />

Just as girls set goals <strong>and</strong> troops<br />

set goals, GSCWM sets a goal.<br />

This year GSCWM’s goal is to<br />

have every girl sell 125 boxes (or<br />

more!) <strong>of</strong> <strong>Girl</strong> Scout cookies!<br />

This will help GSCWM achieve<br />

the plans for 2013!<br />

Every girl <strong>and</strong> every troop needs<br />

to set a goal that will allow them<br />

to achieve their plans for 2013!<br />

What’s your goal?<br />

Set your goals! Know your goals! Share your goals!

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