heart-check food certification program application packet

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A pre-screening program is available to determine whether your product is nutritionally eligible to participate in the Heart-Check program before you formally apply for certification. This option is available to both active companies and new companies contemplating certification of their product(s). Active companies can request a Product Pre-Screening form from their Account Manager. New companies considering certification can request the form from April Whitfield at 214-706-1879 or April.Whitfield@heart.org. You can also download the form at heartcheckmark.org/certify. If you wish to complete this process, please submit the following to your Account Manager or April Whitfield: • Completed Product Pre-Screening form • PDF of product packaging with Nutrition Facts panel Separately, please remit a non-refundable $250 fee (payable to AHA Heart-Check Food Certification Program) per product to: Standard Mail Overnight Mail American Heart Association American Heart Association ATTN: Heart-Check Program ATTN: Heart-Check Program c/o Bank of America Lockbox Services c/o Bank of America Lockbox Services Lockbox 844504 1950 N. Stemmons Fwy., Ste. 5010 Dallas, TX 75284-4504 Lockbox 844504 Dallas, TX 75284-4504 Note: Only the Product Pre-Screening form and product packaging PDF should be sent to your Account Manager or April Whitfield. Do not send the fee. The fee must be submitted separately to the address above. After we receive your materials and fee, you will be notified within 10 to 14 business days regarding your product’s nutritional eligibility. If your product qualifies nutritionally and you complete the formal application process within 90 days of notification, the screening fee will be applied toward the product certification fee. Please note eligibility to participate in the Heart-Check program is based on compliance with all program terms and conditions as outlined herein and the Certification Mark License Agreement (CMLA) or Certification Mark Promotion License Agreement (CMPLA). Nutritional qualification does not guarantee company/product eligibility. Overview of Steps to Certification STEP 1: New Company or Trade Association Application After you review the nutritional criteria (see “Program Nutritional Guidelines” on page 12) and anticipate your product’s nutritional profile meets certification criteria, you can download the New Company or Trade Association 10 © Copyright 2012 American Heart Association Heart-Check Food Certification Program, Rev. 1/2012
Application at heartcheckmark.org/certify or request the application from April Whitfield at 214-706-1819 or April.Whitfield@heart.org. The completed New Company or Trade Association Application and set-up fee must be received and the CMLA or CMPLA fully executed before products can apply for certification. For detailed instructions, see “New Company or Trade Association Application” on page 31. Certifying your product is simple. Once your company is approved, go to certification.heartcheckmark.org to complete the online application process. If you are unsure whether your product qualifies nutritionally for Heart-Check certification, you can participate in the Product Pre-Screening Program before you formally apply for certification. This optional program is available to active companies or new companies contemplating certification of their product(s). For more information, see “Product Pre-Screening Program” on page 8. STEP 2: New Product Application After the company application process is complete, you will receive login credentials (username and password) for the Heart-Check product application and renewal portal. Log on to certification.heartcheckmark.org to complete product-related information and submit certification fees. For detailed instructions, see “New Product Application” on page 32. Product certification fees are calculated online as part of the product application process. Fees cover nutrition reviews, packaging reviews, promotion reviews, scientific and legal reviews, lab testing (if appropriate), marketing of the Heart-Check program to professional and consumer audiences and other program-related expenses. Fees are non-refundable. For the detailed fee schedule, see “Program Fees” on page 28. STEP 3: Product Review Once your completed product application is submitted online, your product will be reviewed by the Heart-Check program staff. The product review process takes up to four weeks after receipt of all required information and fees. If lab testing is required, additional review time may be needed. STEP 4: Product Status Notification If your product is approved for certification, you will receive email notification. If your product is not approved, Heart-Check program staff will contact you directly to discuss why your product did not meet certification criteria. STEP 5: Finalize Certification A product is not considered legally certified unless/until the Product Schedule is fully executed. The Product Schedule is an addendum to the CMLA or CMPLA and enumerates i) the product(s) being certified, ii) the term of certification, and iii) additional requirements/restrictions, if needed. Once all documents are certified for one year (12 “I did purchase cereal because of the Heart-Check mark on the box.” —Consumer surveyed by the Sunflower Group complete, your product is then consecutive months). 11 Questions? Contact your Account Manager or April Whitfield at 214-706-1879 or April.Whitfield@heart.org. © Copyright 2012 American Heart Association Heart-Check Food Certification Program, Rev. 1/2012
Page 1 and 2: HEART-CHECK FOOD CERTIFICATION PROG
Page 3 and 4: • ...............................
Page 5 and 6: Heart-Check Mark Purchase Power Mor
Page 7 and 8: news and questions. If you are unsu
Page 9: • Alcoholic beverages • Candy o
Page 13 and 14: PROGRAM NUTRITIONAL GUIDELINES The
Page 15 and 16: Nutrient Criteria and Guidelines 15
Page 17 and 18: 17 © Copyright 2012 American Heart
Page 21 and 22: Individual Food Category List It is
Page 23 and 24: Fruits Fruit_other Fruits, fresh/fr
Page 25 and 26: Sauce Sauce_condmn Minor condiments
Page 27 and 28: [9 CFR 381.413(l)] American Heart A
Page 29 and 30: When a Lab Test Is Required Lab tes
Page 31 and 32: PROGRAM FEES The American Heart Ass
Page 33 and 34: Fee Schedule for Company Set-up Fee
Page 35 and 36: NEW COMPANY OR TRADE ASSOCIATION AP
Page 37 and 38: 3. At checkout, you provide payment
Page 39 and 40: CMPLA for details on when you must
Page 41 and 42: File Types CMYK PMS Note: To view t
Page 43 and 44: Packaging Do’s & Don’ts Do: FDA
Page 45 and 46: Food Styling Food styling must conv
Page 49 and 50: Common Mistakes Packaging Reviews A
Page 51 and 52: EXPANDING YOUR RELATIONSHIP WITH TH
Page 53 and 54: FREQUENTLY ASKED QUESTIONS ABOUT TH
Page 55: Q13: Who do I contact if I have que

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