heart-check food certification program application packet

product’s certification with a coupon or recipe, but there must be a visual separation.
For promotions on your company website, post the final Web page design on a test site. Submit the URL or JPEG
images of the test site with the Promotion Review Form.
Written substantiation or supporting studies must be submitted when making a scientific or general health claim in
any type of promotion, including national advertisements and media materials. Please allow 10 to 15 business
days for American Heart Association internal reviews, including science review of health claims and review of
national ads and media materials by the American Heart Association’s communications department.
Promotional approvals are effective for 12 consecutive months or until your product certification expires,
whichever comes first.
If an advertising, promotion or public relations agency will submit materials on behalf of your company, you
must provide contact information for the agency to the American Heart Association, thus granting permission to
work with the agency. This information can be provided on the New Company or Trade Association Application.
Please remember that final, written approval will not be granted until your CMLA or CMPLA with Product
Schedule addendum is signed by both parties.
Packaging Questions? Contact Kimberly Pruitt at 214-
706-1233 or Kimberly.Pruitt@heart.org
Promotions Questions? Contact Jacy Cochran at 214-
706-1352 or reviews@heart.org
Don’t Forget …
Use of the Heart-Check mark without prior written approval
constitutes a breach of contract. In all cases, use of the Heart-Check
mark or mention of certification must be submitted to the American Heart
Association for approval before publication, printing or production.
Distribution of packaging or promotional materials is not authorized
until the Certification Mark License Agreement (CMLA) or Certification
Mark Promotion License Agreement (CMPLA) and Product Schedule
is fully executed with the American Heart Association.
Only Heart-Check program staff can approve packaging, advertising,
promotion and public relations materials displaying the Heart-Check mark.
Individuals at local American Heart Association offices are not authorized to
approve materials related to the Heart-Check Food Certification Program.
Expired or terminated products must discontinue use of the mark on
packaging and in promotions per the terms and conditions indicated in the
CMLA or CMPLA.
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© Copyright 2012 American Heart Association Heart-Check Food Certification Program, Rev. 1/2012