The State of Business and HIV/AIDS (2006) - Booz Allen Hamilton

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3 Baseline: Current State of Business and AIDS
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3.5 Leveraging Company Core
Competency
Companies can leverage their core competency
or donate core products, services, or expertise to
address HIV/AIDS issues and challenges. Leading
companies employ cause-related marketing
campaigns, use existing distribution channels, or
their organizational and management expertise in
the fight against HIV/AIDS (figure 21).
Interviewees expressed a common view that
the public sector could leverage or engage the
private sector more in the fight against HIV/AIDS.
Companies are able to leverage their core skills
to not only contribute to HIV/AIDS initiatives
but also to ensure others’ programs are run or
funded efficiently and effectively. Companies bring
additional business skills to the partnership table
in the form of project and stakeholder management
and facilitation expertise to make partnerships
and programs as professional and successful as
possible. Seventy-six percent of those companies
surveyed are donating products or services to HIV/
AIDS programs. Twenty-five percent of companies