Telekom Malaysia - Huawei

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Tao of Business I believe mobile broadband will be the dominant force in broadband in a few years, while fiber is likely to be the endgame on the fixed broadband side, and this will complement mobile broadband. solutions and more, with a single touch. These types of services represent an additional revenue stream, solve relevant customer issues, and allow Telenor to relate to the customer in an entirely new way. Taking customers on this journey and helping them understand which services work for them is important. This is one of the reasons why Telenor Norway is rolling out Telenor stores in Norway. You can easily go to a telephone kiosk if you just want to buy a phone, but in order to put things into a broader context for the customer, we need to take our Telenor store customers on a journey, showing them not only hardware but the services we offer as well. WinWin: Small-screen and big-screen customers exhibit different usage behavior when it comes to mobile data services. How do you market and balance the two? Moen: It’s important to distinguish between smallscreen and big-screen services. For small-screen data service, we have tied it in with voice subscriptions, which has proven successful. For the large screen, we are constantly developing new price models in order to be relevant. It’s true that large-screen devices consume more data, but we register an increasing amount of data also for the small screens, particularly as the new and advanced smartphones become prevalent. Large-screen subscriptions go for a higher price, so we don’t see one as better than the other. We think they will co-exist; both are important to our MBB development. With that being said, we find it very important to combine different SIMs, especially for business customers. Nowadays, it’s common that a customer has several SIMs – one for the handset, one for a second handset, one for a tablet, one for a mobile router, and one for a PC dongle. We have launched new pricing models that make it easier for customers who have several SIMs to combine services on different devices. We have offerings where different devices interact with each other, combining volumes, speeds and services between SIMs. This gives customers better user experiences with connected devices. WinWin: How do you envisage mobile broadband development in your market? Moen: We have big expectations for mobile broadband. It’s going to be incredibly important. Fixed broadband and mobile broadband will work together, and offer a seamless experience for customers. I think we are going to see a lot of new services. If we can provide good coverage, good user experience, stable networks, efficient price models and relevant offerings, we are going to have huge success in mobile broadband. We have a very aggressive MBB strategy where LTE is a key element. We are going to have a very aggressive launch in order to defend our strong market position and expand further in Norway. Looking ahead WinWin: In your opinion, how will mobile broadband and fixed broadband develop in relation to each other? Moen: One of the things we are looking into and keen to explore is how far mobile broadband can go. Is mobile broadband going to replace fixed copper broadband, and take over the role for DSL? That’s a very interesting question. I believe mobile broadband will be the dominant force in broadband in a few years, while fiber is likely to be the endgame on the fixed broadband side, and this will complement mobile broadband. If the fixed and the mobile broadband can build on each other, we need to find areas relevant for customers to see them connected to or related to each other. Partly, we 21 DEC 2011
Huawei is able to provide us with valuable insights on what is happening on the network, hardware, handset and tablet side. This is very valuable to us when we develop our roadmaps and offerings that provide value for our customers. think mobile broadband challenges DSL technology, but we will like to see mobile broadband and fixed broadband in connection. If we can make relevant bundles of the two. we will go down that track. WinWin: Some argue that traditional voice service will cease to exist as a result of the prevalence of OTT. Do you agree? Moen: Voice service will be here for a long time. We will continue to make it relevant for the customer. Honestly, if you compare it to OTT voice services, traditional voice service makes you able to call everybody, not just the ones that have the same OTT service. We need to be humble about OTT service taking over as part of the voice picture, but we also need to be confident that our voice service is still the best voice service around. We can develop that and still be relevant to the customer. It’s going to be around for a long time. WinWin: To rethink and reinvent yourself, Telenor needs trustworthy and capable partners. That’s why Telenor and Huawei have been working closely to explore new business models. What are your expectations for the newly established Joint Business Innovation Center and for future cooperation in this field? Moen: The new Joint Business Innovation Center looks very promising for us. We think we will definitely benefit from working with players like Huawei. You are able to provide us with valuable insights on what is happening on the network, hardware, handset and tablet side. This is very valuable to us when we develop our roadmaps and offerings so that we can provide value for our customers. We have had a good start. We have high expectations on how to proceed, and we will focus our efforts on finding good areas where we can jointly benefit from cooperation. Editor: Gao Xianrui sally@huawei.com DEC 2011 22
Page 1: 12/2011 Issue 11 Telekom Malaysia G
Page 4 and 5: 12/2011 Issue 11 WHAT’S INSIDE Vo
Page 6 and 7: VOICES FROM OPERATORS Telekom Malay
Page 8 and 9: VOICES FROM OPERATORS HSBB promises
Page 10 and 11: As of one year after its November 2
Page 12 and 13: VOICES FROM OPERATORS Kyivstar: The
Page 14 and 15: VOICES FROM OPERATORS We were ready
Page 16 and 17: Tao of Business Riding the wave of
Page 18 and 19: Tao of Business The challenges with
Page 20 and 21: Tao of Business A SKY without limit
Page 22 and 23: Tao of Business Unlike other operat
Page 24 and 25: Tao of Business Telenor Norway Rein
Page 28 and 29: Perspectives Internet of Vehicles Y
Page 30 and 31: Perspectives With GID capabilities,
Page 32 and 33: Perspectives IoV will be the next f
Page 34 and 35: Perspectives The Internet of Things
Page 36 and 37: Winners MTN pioneers managed servic
Page 38 and 39: Winners intended results in three m
Page 40 and 41: Winners Swisscom From fast to faste
Page 42 and 43: Winners The dual optical and cable
Page 44 and 45: Winners China Unicom Enhancing the
Page 46 and 47: Winners Through continued optimizat

Telekom Malaysia - Huawei

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