Telekom Malaysia - Huawei

Competition and responsibility
In 2005, Swisscom was competing mainly
against two broadband service providers
(BSPs), namely Cablecom and Sunrise.
Building on its strengths as a TV cable
operator and bi-directional cable network,
Cablecom was able to offer bundled cable TV and
broadband access services. Sunrise appealed greatly
to price-sensitive .customers through its economy
packages.
With its well-known brand and diverse services,
Swisscom boasted the lion’s share of the broadband
market. However, it had no outstanding advantages
in the field of fixed broadband services, where
market competition was intense. First, the majority
of its fixed broadband subscribers used ATM
DSLAM. Given the limitations of ATM DSLAM
equipment relaying for ADSL, subscribers could
only receive modest bandwidth and thus were
missing out on services such as IPTV. As a result,
Swisscom risked losing those customers to other
operators.
Moreover, ATM DSLAM came with relatively
high costs of operation and maintenance (O&M),
which had significant effects on its profits and
reduced its competitiveness. Maintaining its
competiveness in the broadband market was a key
issue for the operator.
Swisscom launched a broadband access
acceleration program intending to invest CHF2.0-
3.0 billion (USD2.5-3.8 billion) over a period of six
years in order to realize the strategic transformation
of its broadband access business. The operator
aimed for one million Swiss homes (roughly onethird
of the population) passed with FTTH by
the end of 2015, with 80% of Switzerland covered
with high-definition TV.
Building a high-quality
access network
Following a thorough assessment, Swisscom
decided to simultaneously deploy fiber and VDSL2,
to satisfy the need for ultra-high bandwidth. It
intended to increase bandwidth through FTTH in
the 20 largest cities and suburbs and FTTC for the
rest of Switzerland.
Simultaneous deployment of fiber and
VDSL2 technology
GPON and Point-to-Point (P2P) are two
mainstream modes for optical fiber access. Based
on the point-to-multipoint concept, one GPON
optical interface can support up to 128 subscribers.
DEC 2011
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