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Telekom Malaysia - Huawei

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Developing a sustainable<br />

business in Zambia<br />

Zambia has a total land area on par with<br />

Turkey, but a population on par with<br />

Istanbul (roughly 13 million), yielding<br />

a population density in the bottom<br />

20% of global countries (18 people per square<br />

km). This, combined with Zambia’s undeveloped<br />

economy and high unemployment rate, makes<br />

high-quality telecom service provision challenging.<br />

Barriers such as import duties and taxes on SIM<br />

cards, along with high airtime and handset prices,<br />

further hinder local telcos.<br />

In 2005, <strong>Huawei</strong> was certified as a strategic<br />

partner by the MTN Group; both partners<br />

signed an agreement for provision of products<br />

and services. This happened in the same year that<br />

MTN entered the Zambian market. Since then,<br />

it has cooperated with <strong>Huawei</strong> every step of the<br />

way, including network & terminal equipment<br />

provision, turnkey projects, and managed services.<br />

MTN had very ambitious plans in Zambia and<br />

through persistent implementation of its strategy,<br />

the operator has managed to exceed expectations.<br />

It has netted over 2.2 million customers and<br />

covered all 73 districts of Zambia, accounting for<br />

80 percent of the population, while increasing<br />

the base station number nine fold and doubling<br />

the percentage of the total population covered,<br />

from a minority to the majority, as of mid-2011.<br />

The operator also deployed service centers and<br />

other outlets in all nine provinces, totaling over<br />

24,000 points of presence. Finally, MTN is the first<br />

operator in Zambia to offer convergent billing and<br />

the first mobile operator to have implemented an<br />

international gateway and HSPA on EASSy cable.<br />

“The MTN brand is exceptionally strong in<br />

Zambia and is here to stay,” said Farhad Khan,<br />

CEO of MTN Zambia. “It is a brand that aims<br />

to enhance the lives of the people it connects. It<br />

is recognized by the public for its global brand<br />

stature, as well as the fact that it is a pure African<br />

brand.” Khan added that MTN Zambia is<br />

known and respected for its quality network, low<br />

occurrence of dropped calls and ease of setting up<br />

calls. “We have been making telecommunication<br />

more affordable by offering real value for money<br />

and Zambians have rewarded us by subscribing<br />

to our network. No surprise that we are Zambia’s<br />

fastest growing network!”<br />

Managed services enhance<br />

business efficiency<br />

Globally, MTN has reached a stage where<br />

efficiency and optimization are key to future<br />

growth. In its drive for efficiency, MTN is<br />

not merely focused on costs, but also a clear<br />

understanding and identification of holistic cost<br />

drivers, as well as process efficiencies. In this<br />

context, it was a strategic decision taken by MTN<br />

Zambia, in conjunction with the MTN Group, to<br />

employ managed services. In a 2010 trial project,<br />

where <strong>Huawei</strong> built and maintained 169 sites,<br />

<strong>Huawei</strong> exceeded expectations by delivering the<br />

The MTN brand is exceptionally strong in Zambia and is here to<br />

stay. It is a brand that aims to enhance the lives of the people<br />

it connects. It is recognized by the public for its global brand<br />

stature, as well as the fact that it is a pure African brand.<br />

— Farhad Khan, CEO of MTN Zambia<br />

DEC 2011<br />

32

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