Telekom Malaysia - Huawei
Telekom Malaysia - Huawei
Telekom Malaysia - Huawei
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Developing a sustainable<br />
business in Zambia<br />
Zambia has a total land area on par with<br />
Turkey, but a population on par with<br />
Istanbul (roughly 13 million), yielding<br />
a population density in the bottom<br />
20% of global countries (18 people per square<br />
km). This, combined with Zambia’s undeveloped<br />
economy and high unemployment rate, makes<br />
high-quality telecom service provision challenging.<br />
Barriers such as import duties and taxes on SIM<br />
cards, along with high airtime and handset prices,<br />
further hinder local telcos.<br />
In 2005, <strong>Huawei</strong> was certified as a strategic<br />
partner by the MTN Group; both partners<br />
signed an agreement for provision of products<br />
and services. This happened in the same year that<br />
MTN entered the Zambian market. Since then,<br />
it has cooperated with <strong>Huawei</strong> every step of the<br />
way, including network & terminal equipment<br />
provision, turnkey projects, and managed services.<br />
MTN had very ambitious plans in Zambia and<br />
through persistent implementation of its strategy,<br />
the operator has managed to exceed expectations.<br />
It has netted over 2.2 million customers and<br />
covered all 73 districts of Zambia, accounting for<br />
80 percent of the population, while increasing<br />
the base station number nine fold and doubling<br />
the percentage of the total population covered,<br />
from a minority to the majority, as of mid-2011.<br />
The operator also deployed service centers and<br />
other outlets in all nine provinces, totaling over<br />
24,000 points of presence. Finally, MTN is the first<br />
operator in Zambia to offer convergent billing and<br />
the first mobile operator to have implemented an<br />
international gateway and HSPA on EASSy cable.<br />
“The MTN brand is exceptionally strong in<br />
Zambia and is here to stay,” said Farhad Khan,<br />
CEO of MTN Zambia. “It is a brand that aims<br />
to enhance the lives of the people it connects. It<br />
is recognized by the public for its global brand<br />
stature, as well as the fact that it is a pure African<br />
brand.” Khan added that MTN Zambia is<br />
known and respected for its quality network, low<br />
occurrence of dropped calls and ease of setting up<br />
calls. “We have been making telecommunication<br />
more affordable by offering real value for money<br />
and Zambians have rewarded us by subscribing<br />
to our network. No surprise that we are Zambia’s<br />
fastest growing network!”<br />
Managed services enhance<br />
business efficiency<br />
Globally, MTN has reached a stage where<br />
efficiency and optimization are key to future<br />
growth. In its drive for efficiency, MTN is<br />
not merely focused on costs, but also a clear<br />
understanding and identification of holistic cost<br />
drivers, as well as process efficiencies. In this<br />
context, it was a strategic decision taken by MTN<br />
Zambia, in conjunction with the MTN Group, to<br />
employ managed services. In a 2010 trial project,<br />
where <strong>Huawei</strong> built and maintained 169 sites,<br />
<strong>Huawei</strong> exceeded expectations by delivering the<br />
The MTN brand is exceptionally strong in Zambia and is here to<br />
stay. It is a brand that aims to enhance the lives of the people<br />
it connects. It is recognized by the public for its global brand<br />
stature, as well as the fact that it is a pure African brand.<br />
— Farhad Khan, CEO of MTN Zambia<br />
DEC 2011<br />
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