Twisted & Toasted Pretzels

e to paint them on the pretzel stand’s sign itself. Corny advertisements such as “Low Fat!”,
“Locally Made!” and “Totally Vegan!” can have a homemade kooky charm about them that might
play well for a high schooler selling pretzels. Also, whenever a customer asks about the
pretzels these facts should be mentioned. An additional idea would be to create a pretzel cart
Facebook page and friend everybody in Arcata possible and update it frequently. This would
also help remind friends and family and anyone that knows the owner that they need to visit the
stand and spend money. A pretzel cart generally doesn’t have the means to advertise beyond
its own borders, howeve,r word of mouth techniques, corny slogans painted on the cart, and
abuse of Facebook could hopefully inspire a few additional sales than otherwise.
The price of the pretzels is going to be $2.50 for a regular pretzel and $3.00 for a jalapeño or
cheese pretzel. The price is mainly chosen based on the owner’s retail instinct. However, the
price must reflect the very real need to have a decent profit per pretzel sold and $2.50 achieves
that. Customers are unlikely to spend much more than that on a pretzel, so going higher than
that is risky. Lowering the price however would start cutting into the profits and wouldn’t
increase sales that much. Someone who wants a pretzel, with a couple bucks to spend, is
going to buy a pretzel as long as they don’t feel ripped off and probably wouldn’t care if it was
$2 or $2.50. Someone who doesn’t want a pretzel probably wouldn’t buy one even if the price
was lowered all the way to $1. At one dollar, four times as many pretzels must be sold to
achieve the same profit as selling them at $2.50, so unless lowering the price drastically
increases sales it’s not worth it.
3.3 Sales Projections
A very crude way to estimate sales would be to estimate the expected attendance and assume
that about half or so will buy food there and then divide that number by the total number of food
vendors present. For example, if 10,000 people attend the North Country Fair, and there are 12