Twisted & Toasted Pretzels

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$Math Content Standards for California Public Schools, K-12$

e to paint them on the pretzel stand’s sign itself. Corny advertisements such as “Low Fat!”, “Locally Made!” and “Totally Vegan!” can have a homemade kooky charm about them that might play well for a high schooler selling pretzels. Also, whenever a customer asks about the pretzels these facts should be mentioned. An additional idea would be to create a pretzel cart Facebook page and friend everybody in Arcata possible and update it frequently. This would also help remind friends and family and anyone that knows the owner that they need to visit the stand and spend money. A pretzel cart generally doesn’t have the means to advertise beyond its own borders, howeve,r word of mouth techniques, corny slogans painted on the cart, and abuse of Facebook could hopefully inspire a few additional sales than otherwise. The price of the pretzels is going to be $2.50 for a regular pretzel and $3.00 for a jalapeño or cheese pretzel. The price is mainly chosen based on the owner’s retail instinct. However, the price must reflect the very real need to have a decent profit per pretzel sold and $2.50 achieves that. Customers are unlikely to spend much more than that on a pretzel, so going higher than that is risky. Lowering the price however would start cutting into the profits and wouldn’t increase sales that much. Someone who wants a pretzel, with a couple bucks to spend, is going to buy a pretzel as long as they don’t feel ripped off and probably wouldn’t care if it was $2 or $2.50. Someone who doesn’t want a pretzel probably wouldn’t buy one even if the price was lowered all the way to $1. At one dollar, four times as many pretzels must be sold to achieve the same profit as selling them at $2.50, so unless lowering the price drastically increases sales it’s not worth it. 3.3 Sales Projections A very crude way to estimate sales would be to estimate the expected attendance and assume that about half or so will buy food there and then divide that number by the total number of food vendors present. For example, if 10,000 people attend the North Country Fair, and there are 12
food vendors present, then a little over 400 pretzels can be expected to be sold there. The numbers came from the North County Fair website. (Other numbers were obtained from websites and by calling event organizers). At an event like the oyster festival, there are many more food vendors, however, there are bigger crowds and more of the crowd is expected to buy food there. 300 delicious oyster pretzels should sell out no problem. At smaller events like Concerts on the Plaza, there are less crowds, but there are still about 30-50 people there at any given time as well as the many people passing through the plaza that are there anyway. Hopefully 8-10 pretzels an hour can be sold at these events, so if the stand is set up for four hours at each picnic, and there are 4 picnics in July, then about 150 pretzels should be sold. June Events Date Expected Sales Humboldt Arts and Music Festival 6/5-6/6 400 Oyster Festival 6/19 300 July Events Date Expected Sales Picnics on the Plaza Fridays 150 4 th of July Jubilee 7/4 300 Reggae on the River 7/17-7/18 600 Snip and Stitch Craft Extravaganza 7/25 300 August Events Date Expected Sales Concerts on the Plaza Sundays 150 Picnics on the Plaza Fridays 150 Humboldt County Fair 8/12-8/22 900 September Events Date Expected Sales North Country Fair 9/18-9/19 400 Rent Space on the Plaza Sundays 100
Page 1 and 2: Twisted & Toasted Pretzels Business
Page 3 and 4: Executive Summary Twisted and Toast
Page 5: “Smoked Oyster Pretzels” which
Page 9 and 10: paper. When the sheet of wax paper
Page 11 and 12: Event Deadline Fees 4 th of July Ju
Page 13 and 14: per pretzel sale, except in June wh
Page 15: and sell pretzels for a day or two

Twisted & Toasted Pretzels

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