Social Media for Attractions - IAAPA
Social Media for Attractions - IAAPA
Social Media for Attractions - IAAPA
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Best Practice – Brands - China<br />
Who are the Netizens and what do they like?<br />
Who are the Netizens?<br />
•73% of China’s online population (80% of online hours) are aged 35 and under<br />
•By 2015, internet penetration will reach almost 40% of China’s vast rural population<br />
What do the Netizens like?<br />
•70% of Chinese Internet Users use <strong>Social</strong> <strong>Media</strong> Networks (US: 46%)<br />
•48% of Internet Users upload Video (US: 19%)<br />
•42% of Internet users use Microblog (US: 21%)<br />
Participation of Chinese Internet users in social media:<br />
• 55% own or visit blogs<br />
• 47% have a page on one or more social networking site (SNS)<br />
• 25% write 10 or more posts on <strong>for</strong>ums, blogs or SNS every day<br />
• 92% visit social media pages at least 3 times a week<br />
• 27% have pages on 5 or even more different social networks
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