Social Media for Attractions - IAAPA
Social Media for Attractions - IAAPA
Social Media for Attractions - IAAPA
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Best Practice – The Future? Pinterest<br />
• Buyers referred from Pinterest are 10% more likely to buy something.<br />
• Pinterest projected to account <strong>for</strong> 40% of all social media driven<br />
purchases<br />
• <strong>Social</strong> media driven revenue:<br />
• Facebook clear leader with over 80%, BUT<br />
• Pinterest = 1% in Q4 2001, = 17% Q1 2012!!<br />
• Twitter from 10% to 1% in same period<br />
• Daily unique visitors to Pinterest:<br />
• Jan 2012 = 2 million<br />
• Mar 2012 = 4 million!!<br />
• Average time per visit 14.2 minutes<br />
• Jan 2012 - 80% women, March 2012 - 72% women<br />
• Over 20% of Facebook users are on Pinterest daily
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