Social Media for Attractions - IAAPA

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$2010 Kuala Lumpar Handouts\Melvin Tan_WRS Goin ... - IAAPA$

ROI? Size Spend Popularity BUT investment and popularity have little relationship to engagement! “It’s easy to spend money badly by going to experts” Martin Grimes, Manchester Art Gallery
Best Practice As with all new <strong>for</strong>ms of communication or technology, it’s important to learn how to use them properly. 1. Get a strategy? 2. It’s all about the brands? 3. Communication 4. Be future orientated
Page 1 and 2: Social Media for Attractions IAAPA
Page 3 and 4: Social Media: What’s the big deal
Page 5 and 6: ROI? Social media is word of mouth
Page 7: ROI? 7 Drive traffic to website 6 D
Page 11 and 12: Best Practice - Strategy Don’t th
Page 13 and 14: Best Practice - Brands Which social
Page 15 and 16: Best Practice - Brands • Decide w
Page 17 and 18: Best Practice - Brands Make sure yo
Page 19 and 20: Best Practice - Brands - China Why
Page 21 and 22: Best Practice - Brands - China
Page 23 and 24: Best Practice - Communication Manag
Page 25 and 26: Best Practice - Communication Manag
Page 27 and 28: Best Practice - Communication Don
Page 29 and 30: Best Practice - The Future? Pintere
Page 31 and 32: Best Practice - The Future? Pintere
Page 33 and 34: Best Practice - The Future? AR Pinw
Page 35 and 36: In Summary Never lose sight of the

Social Media for Attractions - IAAPA

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