Social Media for Attractions - IAAPA

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$2010 Kuala Lumpar Handouts\Melvin Tan_WRS Goin ... - IAAPA$

Best Practice – The Future Keep up with trends, follow your customers 3 trends to watch •Mobile •Pinterest •Augmented Reality
Best Practice – The Future? Pinterest • Buyers referred from Pinterest are 10% more likely to buy something. • Pinterest projected to account <strong>for</strong> 40% of all social media driven purchases • <strong>Social</strong> media driven revenue: • Facebook clear leader with over 80%, BUT • Pinterest = 1% in Q4 2001, = 17% Q1 2012!! • Twitter from 10% to 1% in same period • Daily unique visitors to Pinterest: • Jan 2012 = 2 million • Mar 2012 = 4 million!! • Average time per visit 14.2 minutes • Jan 2012 - 80% women, March 2012 - 72% women • Over 20% of Facebook users are on Pinterest daily
Page 1 and 2: Social Media for Attractions IAAPA
Page 3 and 4: Social Media: What’s the big deal
Page 5 and 6: ROI? Social media is word of mouth
Page 7 and 8: ROI? 7 Drive traffic to website 6 D
Page 9 and 10: Best Practice As with all new forms
Page 11 and 12: Best Practice - Strategy Don’t th
Page 13 and 14: Best Practice - Brands Which social
Page 15 and 16: Best Practice - Brands • Decide w
Page 17 and 18: Best Practice - Brands Make sure yo
Page 19 and 20: Best Practice - Brands - China Why
Page 21 and 22: Best Practice - Brands - China
Page 23 and 24: Best Practice - Communication Manag
Page 25 and 26: Best Practice - Communication Manag
Page 27: Best Practice - Communication Don
Page 31 and 32: Best Practice - The Future? Pintere
Page 33 and 34: Best Practice - The Future? AR Pinw
Page 35 and 36: In Summary Never lose sight of the

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