ICCA Final programme 1010

Incorporating the ICCA General Assembly 

Final Programme

03 

Contents 

ICCA Contacts On-site 

04 

Final Programme, 49th ICCA Congress - Incorporating the ICCA General Assembly 

ICCA Contacts On-site 04 

Committees 05 

Messages 06 

The ICCA Board of Directors Welcomes You to Hyderabad 09 

Addresses 10 

Dining Options in Hyderabad 13 

Useful Information 15 

ICCA Coffee Areas / Silent Auction 16 

Business Exchange 17 

Social Programme 20 

I&MI Charity Golf Classic and Cooking Class 21 

Accompanying Guests 22 

Complimentary Half-Day Tour 24 

Floor Plans 25 

Registration 27 

Education Programme / Continuing Education Contact hours / 28 

Expert Advice Appointments 

Congress at a Glance 31 

Mieke van Loenen 

Director Events 

Mobile Phone +31 6 2707 3966 

Nigel Brown 

Project Manager Events 

Mobile Phone +31 6 2807 8777 

Jill Frazer 

Events Executive 

Mobile Phone +31 6 1507 1226 

Tadeja Pivc 

Events Assistant 

Mobile Phone +31 6 1138 4091 

Lisa Glapa 

Events Assistant 

Mobile Phone +31 6 275 44421 

Other ICCA Staff in India 

Martin Sirk 

CEO 

Noor Ahmad Hamid 

ICCA Global Research Centre / 

Asia Pacific Regional Office 

Kavitha Pragalathan 



Preemkumar Ramanathan 



Maria Jose Alvez 

ICCA Latin America Regional Office 

Joanne Joham 

ICCA North America Regional Office 

Pat Soen 

Membership, Observers, Board of Directors 

Ksenija Polla 

Membership, Observers, First Time Attendees 

Hyderabad, India, 23 - 27 October 2010 

Programme Saturday 34 

Programme Sunday 36 

Ronaldo Cardano 

Sector and Chapter Meetings 

Programme Monday 40 

Raphael Kamp 

Programme Tuesday 49 

Social Media 

Programme Wednesday 57 

Dennis Speet 

Longstanding ICCA members 62 

Marketing, Sales, ICCA Website 

Acknowledgements 63 

Spotme 65 

Mathijs Vleeming 

PR, ICCA Website, Technology 

Sebastian Sew 

HICC demonstrates their commitment to the principle of environmental sustainability 

by achieving the highest level of the Green Globe Earthcheck Certification programme 

managed by EC3 Global 

Sales 

Rosario Gomez 

Marketing, Silent Auction 

Marco van Itterzon 

India is one of the oldest civilizations in the world with a kaleidoscopic variety and rich cultural 

heritage. India stands for its incredible culture, spectacular forts & places and great traditions. Be it 

the people, lifestyle or the mystical charm-Incedible continues to amaze you with her uniqueness. 

ICCA Data, Business Exchange, Research Advice 

Michel Retz 

ICCA Data, Business Exchange, Research Advice

05 

Committees 

Message from the ICCA President 

06 


Indian Host Committee members 

Chairperson: 

Philip Joseph Logan, Accor group 

Co-Chairperson: 

Monimita Sarkar, KW Conferences Pvt. Ltd. 

Members: 

Chander Mansharamani, Alpcord Network Travel & Conferences Management Company 

Prasant Saha, Conferences & Incentives Management (I) Pvt Ltd 

Vikas Khanna, Cox and Kings (India) Ltd 

Rohit Kohli, Creative Travel - Plan it! Meetings and Conferences 

Raveen Pius Maxim Pinto, GMR Hyderabad International Airport Ltd 

Ambeesh Sinha, Global Conferences & Exhibitions 

Ghulam Naqshband, ICCA Honorary Member - Sadly, Ghulam Naqshband, part of the Indian Host 

Committee and Honorary Member of ICCA passed away in March 2010. 

Rajani Nair Deb, Hyderabad International Convention Centre 

Sudip Sinha, International Travel House Ltd 

Lalit Chadha, Kuoni Destination Management India 

Devesh Chaturvedi, Ministry of Tourism, Government of India 

Swadesh Kumar, Shikhar Travels (I) Pvt. Ltd. 

Dear ICCA colleagues 

Welcome to Incredible India, for what we are sure will be a great ICCA experience. This is not only 

ICCA's first major event to be held in India, but also the first significant meeting to be organised here by 

any of our industry's international associations. The timing for this pioneering congress is perfect: 

India's meetings industry is clearly on the move, with our host venue the HICC - the country's first 

genuinely world-class standard congress centre - having inspired India's public and private sectors to 

start investing big-time in the infrastructure and professional skills that are necessary for the country to 

really compete at the highest level. 

This year's ICCA Congress could be regarded as the Indian meetings industry's "tipping point" - that 

brief moment in time where the world is exposed to the massive potential of this vibrant destination; 

where India's leaders grasp the far-reaching impact of having a successful international meetings 

product; where hundreds of new business relationships are created that will positively shape India's 

future development and success in the marketplace. 

It's also a chance for ICCA members from Europe, the Americas, Africa and the Middle East, and the rest 

of Asia Pacific, to gain an understanding of what lies behind Indian business philosophy and successes. 

You would have had to be living under a stone not to have heard the stories of how India is at the heart of 

globalisation and the changes that our new knowledge economy is undergoing, but it's a very different 

matter to experience these concepts first-hand, here in India, as you will all be doing. 

We've got another great Congress programme lined up with stimulating sessions for all delegates, both 

first-timers and old-timers. I know we're also going to be wonderfully looked after by our local hosts, 

who will be showing the very best of modern and historic India. So get ready for a spiced-up, 

intellectually stimulating, colourful and creative few days at Incredible ICCA! 


Suku Verghese, Taj Hotels, Resorts & Palaces 

Ajay Singh Sain, Travel Corporation (India) Ltd 

ICCA Meetings Advisory Group (MAG) 

Jurriaen Sleijster, Executive Vice President, MCI (INCON Group), Switzerland 

Corbin Ball, CSP, CMP, CEO, Corbin Ball Associates, U.S.A. 

Mariano Castex, Managing Director, MCI Latin America (INCON GROUP), Argentina 

Rajani Nair Deb, Director of International Sales, Hyderabad International Convention Centre, India 

Miranda Ioannou, Managing Director, SCS Ltd., Cyprus 

Bruno Lichtinger, Managing Director, INTERPLAN Congress, Meeting & Event Management AG, Germany 

Francesca Manzani, Congress Marketing and Sales Manager, Newtours S.P.A, Italy 

Sarah Markey-Hamm, National Manager, ICMS Pty Ltd., Australia 

Mathias Posch, President, International Conference Services Ltd, Canada 

Leigh Harry 

ICCA President 

Chief Executive 

Melbourne Convention Exhibition Centre (MCEC) 

Monimita Sarkar, Director, KW Conferences Pvt. Ltd., India

07 

Message from the Chairperson, Indian LHC 

Message from the Co-Chairperson, Indian LHC 

08 


Namaskar! 

It gives me great pleasure to welcome you all on behalf of my fellow industry colleagues from India to 

the 49th ICCA Congress – Hyderabad India!! 

Never was there a truer example of the saying - “change is constant”. India is in a state of flux and the 

ever evolving scenario of the meetings industry bears testimony of the same. 

ICCA 2010 epitomizes what the Indian meetings industry is all about. We are taking huge strides as far 

as progress in the business is concerned – be it new centres, more professional conference organizers, 

enhanced airline connectivity and improving all the components that make a up a great congress. 

I encourage all my ICCA colleagues to embrace this opportunity and fully optimize the education 

sessions and networking platforms to enhance their domain knowledge of doing business with India and 

to foster relations that transcend the test of distance and time. 

Do take moments in your schedule to also enjoy the age old traditions and the timeless culture that is 

legendary of India - no colour looking more stunning than when seen from an Indian perspective. The 

discovery of the subtleties of Indian cuisines is going to be a memory that you will cherish and will be a 

strong talking point of your brief sojourn with our country’s heritage. 

Athithi Devo Bhava – Guest is God!! 

And we welcome you home to Hyderabad, India!! 

Dear Friends, 

India won the ICCA Congress Bid in 2007 in Thailand, and since then, we have been looking forward to 

welcoming you to Hyderabad and India! 

India -the land of contrasts - offers an amazing array of experiences that can fit from ancient to modern, 

from opulence to basic, from culinary to craft. There is so much to experience and we did a lot of soulsearching 

to come up with an eclectic selection of delights that await you. 

India's diversity, democratic stability, and a strong educated working population create a win-win 

situation for commercial activity. A key point to remember is that India's development is market-led, 

and based on domestic resources. India, as one of the largest consumer markets globally, presents 

exciting long-term opportunities for the conventions industry. The Congress is an ideal opportunity to 

see the wealth of possibilities and interesting options that India presents. 

ICCA Members can maximize their 'take-home' through their active participation. So come prepared to 

be involved whole-heartedly! And the vibrant Indian ambience will add value to every interaction! At 

ICCA 2010, the social networking, open and informal get-togethers, making friends with interesting 

strangers – all will add spice to the Congress fare! The colors and flavors of India, food and culture, art 

and dance forms will weave enchanting memories. And I am sure that you will want to come back for 

more! 

My colleagues and I from the local host committee will do everything to make your India visit 

memorable. Lets meet in Hyderabad and enjoy ourselves! 

Warm regards 


Philip J. Logan 

Chairperson of the Local Host Committee 

Monimita Sarkar 

Co-Chairperson of the Local Host Committee

09 

Board of Directors (November 2009) 

Addresses 

10 


Official hotels 

Novotel Hyderabad Convention Centre 

(Near Hitec City) 

P.O. Bag: 1101 

Cyberabad Post Office 

Hyderabad - 500081 

India 

Phone: +91 40 6682 4422 

www.novotelhyderabad.com 

This hotel is attached to the Hyderabad International Convention Centre where the ICCA 

congress will be held. 

Westin Hyderabad Mindspace 

Mindspace IT Park 

Madhapur 


India 

Phone: +91 40 6767 6767 

www.starwoodhotels.com/westin 

Ista Hyderabad 

Plot No. 7, 

IT Park, Nanakramguda 

Gachi Bowli 


India 

Phone: +91 40 4450 8888 

www.istahotels.com 

Official Venue 

Hyderabad International Convention Centre (HICC) 

(Near Hitec City) 

P.O. Bag: 1101 

Cyberabad Post Office 


India 

Phone: +91 40 6616 3000 

www.hicc.com 


Social Venues 

24th October 

Novotel Hyderabad Convention Centre 

(Address-as above) 

25th October 

Taramati Baradari 

Near Vasavi Engineering College, 

Ibrahimbagh, Gandipet Road, Gandipet, 

Hyderabad – 500031 

26th October 

Qutb Shahi Tombs 

Near Golkonda Fort, 

Opposite Army Quarters, Golkonda, 

Hyderabad – 500008

Map & Addresses

13 

Dining Options in Hyderabad Dining Options in Hyderabad 14 


Indian 

Dakshin 

Ethnic coastal and regional cuisine of South India. 

ITC Kakatiya Sheraton, Begumpet, Hyderabad. 

Tel: +91 40 2340-0132 

Firdaus 

Authentic Nawabi Cuisine Restaurant 

Taj Krishna, Road No.1, Banjara Hills, Hyderabad. 

Tel: +91 40 2339-2323, +91 40 6666-2323 

Kangan 

Kangan delivers an innovative spin on Peshawri culinary traditions 

The Westin Hyderabad Mindsapce, IT Park, Madhapur,Hyderabad. 

Tel: +91 40 6767-6767 

Kebab- e- Bahar 

Known for its famous Hyderabadi kebabs and 

a variety of Kebabs from all over India 

Taj Banjara, Road no. 1, Banjara Hills, Hyderabad. 

Tel: +91 40 6666-9999 

Bidri 

Indian resturant serves Mughlai cuisine 

Marriott Hyderabad Convention Centre, 

Opp. Hussain Sagar Lake. Hyderabad 

Tel: +91 40 2752-2999 

Sahib Sindh Sultan 

Indian Cuisine with a great ambience and setup 

5th floor, City Centre Mall, Banjara Hills Rd no.1, Hyderabad 

Tel: +91 40 6657 0000 

The Great Kebab Factory 

Enjoy the best of Indian Kebabs unlimited. 

Rd. No. 12, Banjara Hills, Hyderabad 

Tel: +91 40 2330 2244 

Punjabi by Nature 

North Indian / Mughlai 

Banjara Hills 

Tel: +91 40 23317284 / 85, 9966880444 

Angeethi 

Flavours of Punjab 

Rd. no.1, Banjara Hills, Hyderabad 

Tel: +91 40 66255550 

Siaa 

Indian food with a twist 

Rd.no.1, Jubilee Hills, Hyderabad 

Tel: +91 40 64513333 

Chinese / Thai 

Golden Dragon 

Speciality chinese restaurant 

Taj Krishna, Rd No. 1, Banjara Hills, Hyderabad. 

Tel: +91 40 2339-2323, +91 40 6666-2323 

Mainland China 

One of the popular Chinese restaurant in India 

G.S Plaza, Gr. Floor, Road No. 1, Banjara Hills, Hyderabad. 

Tel: +91 40 2330-4500/3500 

Aromas of China 

One of the world class Chinese restaurant 

City Centre, 5th Floor, Road No. 1&10, Banjara Hills, Hyderabad. 

Tel: +91 40 6657-0000 

Isda Thai 

For Lovers of Thai food 

Opposite KBR park, Jubilee Hills, Hyderabad. 

Tel: +91 40 67114613 

Italian 

Little Italy 

Finest Italian restaurant in India and UAE 

275, Film Nagar, Opp. K.B.R Park, at Apollo crossing, Hyderabad 

Tel: +91 40 2355-8001/2/3 

Prego 

Authentic Italian restaurant with premium Italian Wines. 


Tel: +91 40 6767-6767 

Mozzarella 

Italian Vegetarian Restaurant 

Banjara Hills 

Tel: +91 40 6462550 , 9985190852 

Multi Cuisine 

Encounters 

Offers a variety of national and international cuisines 

Taj Krishna, Road no. 1, Banjara Hills, Hyderabad. 

Tel: +91 40 2339-2323, +91 40 6666-2323 

The Waterfront 

The right place to enjot food with a view of the Hussain Sagar Lake. 

Neckalce Road, next to Eat Street,Hyderabad. 

Tel: +91 40 2330-8899 

The Blue Flower 

A Multicuisine restaurant with a variety of drinks to accompany your food. 

Taj Deccan, Road no.1, Banjara Hills, Hyderabad. 

Tel: +91 40 2339-3939 

Collage 

A world class interactive dining restaurant 

Ista Hyderabad, Nanakramguda, Gachibowli, Hyderabad. 

Tel: +91 40 4450-8888 

Seasonal Tastes 

India meets the world at this casual café, offering a la carte global cuisine 

throughout the day. 


Tel: +91 40 6767-6767 

A Modern Grill 

Known for its famous Salmon grill. A place with exotic flavours grilled together 

Rd. No. 36, Jubilee Hills, Nera Croma, Hyderabad 

Tel: +91 40 6464 4141, 6464 4242, 97033 30996 

Fusion 9 

Multicuisine / continental restaurant 

Banjara Hills 

Tel: +91 40 65577722 / 65577755 

F Café & Lounge 

European Cuisine 

Kondapur 

Tel: +91 40 23123999 , 9000060101 / 202 / 303 

Barbeque Nation 

Multicuisine-Live barbeque on grills 

Banjara Hills Rd No. 1, Hyderabad 

Tel: +91 40 64566692 

Grill Room 

Sizzlers / Steaks / kebabs, etc 

Banjara Hills, Hyderabad 

Tel: +91 40 65577744 

Indijoe 

Multicuisine restaurant 

Rd no.1, City Centre Mall, Banjara Hills, Hyderabad 

Tel: +91 40 66683333 

Hyderabad, India, 23 - 27 October 2010

15 

Useful Information 

ICCA Coffee Areas 

16 


Press Room 

Please visit the ICCA Press Room, located at the HICC second floor, room 2.02, where 2 computers, a 

printer and extra internet connections for laptops will be available for ICCA press members. Pick up an 

ICCA press memory stick with ICCA press resources such as an ICCA fact sheet, contact details of official 

ICCA spokespersons, photos of the ICCA Board of Directors, ICCA Logo's and ICCA's latest press 

releases. ICCA will post the latest press releases from ICCA members on its website, and members have 

the option to put hard copies of their latest releases in the press room. 

WiFi 

WiFi will be offered free of charge to all delegates throughout the HICC. The local Indian Government 

requires each user to complete a form. Please go to any help IT help desk across the convention centre to 

obtain a free WiFi network access card. 

Emergency Information 

Medical Centre: Ambulance stationed at the venue 

Emergency numbers: 

Novotel Hyderabad Convention Centre - 555 / 9642326246 

The Westin Mindspace Hyderabad - Duty Manager: 8008302234 / Security Manager: 8008302192 

Ista Hyderabad - 7842555474 

Police: 100 

Fire department: 101 

Ambulance: 102 

Tour Desk 

For questions regarding the Accompanying Guests' programme, the tours or local information, please 

visit the tour desk situated in the HICC reception area. The desk will be open from Friday 22 October to 

Wednesday 27 October from 08.30-17.30 hours. 

The main coffee break area will be the ground floor where all Business Partner stands are located. On 

Monday 25 October, this area is sponsored by the Canadian Local Host Committee, ICCA Congress 2008, 

Victoria. 

On the first floor foyer (sponsored by the Greek Local Host Committee, ICCA Congress 2006, Rhodes), 

the silent auction will be displayed and coffee/tea machines will be operational throughout the whole 

congress. 

The second floor is dedicated to those participating in the Business Exchange. Here they can meet up and 

have one on one discussions. Coffee/tea machines will be operational throughout the whole congress. 

Silent Auction 

The annual ICCA Silent Auction will once again take place during 

the 2010 ICCA Congress. Wonderful prizes have been donated 

from generous companies all over the world, and will be on display 

at the ICCA Silent Auction area during the Congress. A Silent 

Auction Prize Guide with a detailed explanation of all prizes will 

also be available in the Spotme device handed out to all congress 

delegates. The Spotme device enables you to bid. 

Bids for each item are anonymous and the highest bid received by 

Tuesday 26 October 2010 at 15:00 local time (Hyderabad, India) 

will win the prize. 


Currency 

The Indian Rupee (INR) is the original official currency of India. The currency exchange as of Oct 2010 is 

quoted as Rs 44.30 = US$ 1. The Indian Rupee is divided into 100 paise. The currency is available as 

notes in denominations of Rs 1000, 500, 100, 50, 20, 10 and 5 as well as coins of Rs 5, 2, and 1 and of 50, 

25 and 10 paise. All foreign currency must be declared on arrival if value is over US$5,000 and when 

exchanged, the currency declaration form should be endorsed, or a certificate issued. The form and 

certificate must be produced on departure to enable re-conversion into foreign currency. Changing 

The ICCA Silent Auction is run in support of the ICCA Education 

Fund, previously known as the Ernst Stock Fund which was 

established in 1992 to create more educational opportunities for 

young people within the international meetings industry and help 

raise professional standards. The fund also financially supports 

the Forums for Young Professionals at EIBTM, AIME and CIBTM. 

money with unauthorized money changers is therefore not advisable. You may check for exchange rate 

updates at www.xe.com. There is an ATM in the hallway between Novotel and HICC. 

Tipping 

In restaurants & hotels, tips are pooled and shared by all working staff. The standard is 10-15 percent. 

Smoking 

The ICCA Congress 2010 is a non-smoking event and smoking is prohibited throughout the venue. There 

are designated smoking areas outside of the building.

17 

Business Exchange 


All Business Exchange (BE) participants have a (BE) symbol printed on the bottom left hand corner of 

their badge. This will make it easier to identify other BE participants. 

Business Exchange Coffee Area 

A dedicated area will be available from Sunday 24 October to Wednesday 27 October throughout the day 

in the HICC, Level 2 Foyer. The area can be used as a meeting place to exchange information. 

Business Exchange Session 

On Tuesday 26 October from 16.30-17.30 a Business Exchange Session will be held in The Ballroom 

(Novotel Hyderabad Convention Centre). Tent cards will be used to separate the room into different 

sections and to indicate the rotation, size & sector of the meetings being discussed e.g.; 'BE World/ 

International < 500 Destination Marketing' or 'BE Europe > 500 Convention Centres & Hotels'. This is 

done to give you and your Exchange partners a time and place to set up meetings with each other to talk 

about your leads and to share your information. 

Please note: you are responsible for making your own appointments. Business Exchange participants 

are free to contact each other to exchange business throughout the Congress. You will not be provided 

with appointments. You can pre-schedule your meetings using the SpotMe device, by requesting a 

meeting via the Online Networking System, or by email. 

Spotme and Meeting Point Business Exchange 

The more high-tech approach is using the Spotme device which enables you to find, locate & contact 

other (BE) delegates on your short list of people you wish to talk to. 

The Spotme device will allow you to search for other Business Exchange participants. You can send 

messages, set appointments when and wherever you want. The official meeting point will be the 

Business Exchange Coffee Area – HICC, Level 2 Foyer. You can either retreat to the Business Exchange 

Coffee Area to exchange information or elsewhere, the control lies in your hands! 

If you have any questions regarding the Business Exchange, please contact Michel Retz.

Social Programme 

20 

Sunday 24 October, 19.30 

Welcome Evening - Poolside Lawns at Novotel Hyderabad Convention Centre 

This evening will take place in the scenic and expansive Poolside Lawns situated right between the 

boulder lined natural water body and the beautiful swimming pool. While you enjoy the evening with 

gourmet cuisine, there will be a showcase of culture and classical Indian music. The venue invites you to 

indulge in the delectable smells and tastes that India has to offer - made "a la minute". 

Dress code: Step in to your best flashy / sizzling party wear and walk down the red carpet just like a star. 

Flat Footwear 

Monday 25 October, 20.00 


CAT Night at Taramati Baradari 

Sponsored by CAT Publications 

This historical monument located at Ibrahim bagh, Hyderabad was built by Abdullah 

Qutb Shah, VII Sultan of Golconda Fort, as an ode to his favorite courtesan Taramati. For 

CAT Night this will provide the perfect backdrop to a night of music, fabulous food, dancing and outdoor 

games in which each ICCA Chapter team will compete for prizes! 

Dress code: Wear your best casual outfit with flat foot wear to enjoy this fun filled games night. 

Tuesday 26 October, 20.00 

Gala Dinner at The Qutub Shahi Tombs 

Sponsored by the Hyderabad Marriott & Convention Centre 

Experience the perfect blend of Indian and Persian architectural forms, constructed in 

gray granite decorated with exquisite ornamentation. Get enchanted with the 

minarets at the corners surrounding the tombs. 

Dress code: Dress to Impress! 

The Dress to Impress Awards are sponsored by Head Quarters Magazine 

Demonstrate your personal creativity by selecting or creating an Indian-themed outfit 

to wear on this special evening! Whether you choose Bollywood, brightly-coloured Saris 

and scarves, or a classic Nehru suit, we invite you to design an image that represents 

what India means to you. Footwear: Indian sandals / flat footwear. 

Wednesday 27 October, 17.00 

Germany 2011 Reception at Hyderabad International Convention Centre 

Sponsored by the German Host Committee, ICCA Congress 2011, Leipzig 

Meet your hosts for next year's congress destination: Germany, a land of a thousand 

possibilities. Get set to be a part of the 50th ICCA Congress in a land of castles, 

palaces and abbeys that are the epitome of German romanticism.

21 

I&MI Media Charity Golf Classic and Cooking Class 

Accompanying Guests 

22 


Background on Charity 

All proceeds raised by the tournament and cooking class will be donated 

to Nireekshana ACET (Aids Care, Educaton & Treatment). Nireekshana 

ACET is a not-for-profit, community based, non-government 

organization (NGO) dedicated to the compassionate and holistic care 

and support of people with HIV/AIDS. Nireekshana's work is based both 

in the medical clinic and in community outreach in Hyderabad and 

surrounding districts. Its key work focus is on: 

• Providing free medical treatment and care to poor and HIV-infected individuals 

• Providing nutritional and education support for families of HIV-infected individuals 

• Clinical research into HIV/AIDS 

• HIV/AIDS prevention & education activities including training workshops for professional groups, 

presentations in schools, colleges and churches and at international conferences. 

You need to have pre-registered to participate in the I&MI Media Charity Golf Classic and cooking class. 

If you did not register and want to participate please go to the registration desk to see if there is still 

availability. 

Timing Golf Tournament 

06:30 Transfer from Novotel to Westin 

06:40 Transfer from Westin to Ista 

06:55 Transfer from Ista to Boulder Hills (Golf Course) 

07:00 Arrival golf course 

07:30 Tee off 

11:30 Tournament finishes 

11:45 Award ceremony 

12:00 Lunch (cooking class joins group) 

Welcome Reception, Saturday 23 October, 17.30-19.00 hours 

On Saturday from 17.30-19.00 hours, there will be a Welcome Reception for Accompanying Guests at 

the Hyderabad Novotel Convention Centre Ballroom. During this Welcome Reception, accompanying 

guests will be given the opportunity to meet each other and to be informed about all the exciting tours 

and activities. 

General 

The registration fee for accompanying guests includes 2 full day tours and 2 half day tours as well as all 

social events (Sunday, Welcome Reception; Monday, CAT night; Tuesday, Gala Dinner). 

All bus tours include transport in air-conditioned coaches, English speaking guides and entrance fees. 

Guests are advised to bring refreshments on the half day tours. Lunch stops are arranged on the full day 

tours and included in the registration. 

You will need to wear your badge at all times. 

Meeting Point Tours 

All tours will depart from HICC. Those staying in the Westin / Ista need to catch a transfer to the 

HICC first. 

Programme 

Sunday 24 October, 09.00 

entertained by the numerous shows. 

Ramoji Film City – Full Day Tour 

Departure from HICC: 9:00 

Drive to Ramoji Film City: 9:00 to 10:45 

Departure from Ramoji Film to HICC: 15:30 

Arrival at HICC: 17:00 

Ramoji Film City, the largest film studio complex in the world, 

is the place where Bollywood dreams are given a celluloid life. 

A complete facility where you will be transported to magical 

lands amidst sprawling gardens, incredible movie sets and be 


13:00 Transfers back to the hotels 

Monday 25 October, 09.00 

Timing Cooking Class 

08:45 

Transfer from Novotel to Westin 

08:55 Transfer from Westin to Ista 

09:10 Transfer from Ista to Boulder Hills (Golf Course) 

09:15 Arrival golf course 

09:30 Class starts 

11:30 Class finishes 

12:00 Lunch (together with the participants in the golf tournament) 

13:00 Transfers back to the hotels 

Charminar Area – Half Day Tour 


Drive to Charminar: 9:00 to 10:00 

Charminar Tour: 10:00 to 11:30 

Drive back to HICC: 11:30 to 12:30 

The most famous symbol of the city, the Charminar was 

planned as the centre of the city when the capital shifted from 

Golkonda to Hyderabad in 1591 AD. The four minarets 

structure towers over bustling bazaars selling colorful and 

glittering lacquered bangles, pearls, shiny fabric, traditional perfumes (ittar), antiques and other knickknacks. 

The climb up the Charminar is about fifty steps through a spiral staircase from where you can get 

magnificent views of the Mecca Masjid, the Unani Hospital, the Osmania Hospital, High Court, the Purani 

Haveli as well as the Falaknuma Palace in the distance. For the true flavor of old Hyderabadi culture, this 

area of the city is a must visit.

23 

Accompanying Guests 

Complimentary Half-Day Tour 

24 


Tuesday 26 October, 09.00 

Salar Jung Museum 


Drive to Salar Jung Museum: 09:00 to 10:00 

Salar Jung Museum Tour: 10:00 to 12:30 

One of the greatest collections of art pieces in the world is 

housed in Hyderabad. This treasure trove is a fascinating 

amalgam of antiquity and modernity and represents the three 

Salarjungs' efforts to find the most exquisite pieces from 

across the world. It is believed that during the colonial period 

a lot of the art wealth of the country was shipped to the 

metropolitan countries and the Salar Jungs are credited with bringing back some of it to enrich the 

collection. Some of the most well known pieces that you can find in this museum is the Veiled Rebecca, a 

masterpiece in marble carved by Giovanni Maria Benzoni and the Musical Clock made by Cook & Kelvy of 

England that features a woodcutter who comes out every hour to strike the hour. 

Hussain Sagar Lake 

Drive to Hussain Sagar Lake: 13:30 to 14:00 

Boat cruise: 14:00 to 15:30 


The Hussain Sagar was built in 1562 to provide drinking water for its citizens. The construction of the 

lake was supervised by Hussain Shah Wali, a much revered Sufi Saint of the sixteenth century. The Lake 

stands as a jewel in the centre of the city and separates Hyderabad from its twin city Secunderabad. In 

1992, as a testimony to the huge role that this region played in the spread of Buddhism in ancient India, 

an eighteen metres high Buddha was installed in the centre on a huge lotus pedestal. A pleasant boat 

If you have registered for the complimentary tour, a tour coupon will be provided in your registration kit. 

The coupon will be collected by your tour guide before boarding the bus. 

Hyderabad 

It is said that Hyderabad is to cities, what the Taj Mahal is to buildings; a monument of love. Both were 

built by romantic kings for their beloved wives. While one continues to remain the ultimate symbol of 

love, Hyderabad continued to evolve overtime from a bustling trading town known for its diamonds and 

pearls to a modern day city with international facilities for the IT sector and other industries. Today, the 

several century old tombs, palaces and the towering Golkonda Fort share the space on the skyline of the 

city with the IT parks and high rise buildings. On this tour, you will get a chance to witness a part of 

Hyderabad's rich and glorious past through its impregnable fort, magnificent palaces and colourful 

bazaars. 

Golkonda Fort 

Programme: 

Departure from HICC 

Drive to Golkonda 

Golkonda Fort Tour 

Drive back to HICC 

The Golkonda Fort is one of the most impressive forts in the 

country. The architecture includes some amazingly advanced 

acoustics systems that were used for signalling approaching 

enemy as well as for detecting conspiracies being hatched in 

palace corners. The climb up the Fort would be sometimes steep, sometimes easy climb of about 360 

steps and has excellent views of the Qutb Shahi tombs just outside the Fort area, the Charminar in the 

distance and the rest of the city’s landscape. 


ride from Lumbini Park takes you to the centre where the magnificence of the Buddha statue can be 

experienced at close quarters. 

• Saturday morning 09.00 - 12.30 

• Saturday afternoon 13.30 - 17.00 

Wednesday 27 October, 09.00 

Qutb Shahi Tombs – Half Day Tour 

• Thursday morning 09.00 - 12.30 

NOTE: We shall have all the tours commencing from HICC / Novotel 

There would be shuttles which would pick up guests from respective hotels. 


Drive to Qutb Shahi Tombs: 9:00 to 10:00 

Qutb Shahi Tombs: 10:00 to 11:00 


Pick-up from hotels: 

The Westin Hyderabad Mindspace: 08.30 

Ista Hyderabad: 08.30 

The rulers of the Qutb Shahi Dynasty had a tradition of 

constructing their tombs during their lifetime. The Emperors 

tried to outdo their predecessor and the magnificence of the 

The shuttles for the tours will depart from HICC at 09.00 hrs and 13.30 hrs. 

Those staying in the Westin / Ista need to catch a transfer to the HICC first. 

architecture advanced over time. The tombs tower over the 

landscape majestically. This architecture is a fascinating mix 

of Persian and the local styles. Remnants of the blue tile work on some of these elegant structures give us 

a peek into the richness which was a trademark of this dynasty.

25 

Floor Plans Floor Plans 26 



27 

Registration 

Education Programme 

28 


HICC Registration Area 

The registration desk and Spotme desk are allocated in the HICC Registration Area on the ground 

floor. Come and collect your badge, spotme, final programme and other information. 

Congress bags 

This year's congress bags, kindly sponsored by GMR Hyderabad International 

Airport Ltd., are being produced through the Varalakshmi Foundation and their 

EMPOWER initiative. 

EMPOWER – Enabling Marketing of Products of Women Entrepreneurs. 

EMPOWER is a unique initiative of GMR Varalakshmi Foundation to enable marketing of hand-made 

products made by women Self-Help Groups (SHGs). 

The GMR Hyderabad International Airport Limited (GHIAL) as part of its Corporate Social Responsibility 

has generously provided two shop spaces to the Foundation to host this initiative at the airport. 

The products sold by Empower are either made by SHGs organized through GMRVF at its various 

locations or through SHGs engaged in production of hand-made products identified by the Society for 

Elimination of Rural Poverty (SERP), Govt. of Andhra Pradesh. 

When you buy products from EMPOWER, you are not only sure of the quality and genuineness of the 

product, but also that it all goes back to add value to lives of hundreds of women who have spent hours to 

make the product. 

Currently the products made by GMRVF's own SHGs are those of jute, hand-made paper, kasuti 

embroidery and dresses from khadi cloth. 

Any excess / left over bags will be donated to the Nireekshana ACET (AIDS Care, Education & Training), a 

community based project dedicated to the compassionate care and support of people living with 

HIV/AIDS using a holistic approach. 

This year’s education programme will run from Monday 23 October - Wednesday 25 October 2010. 

Continuing Education Contact Hours 

Continuing Education Contact Hours (CECH) for the Certified Meeting Professional (CMP) Designation 

and Recertification-can be collected at various sessions. 

ICCA supports the aims of the Convention Industry Council in promoting the CMP designation as a 

respected professional accreditation programme. CECHs are necessary for the submission of the CMP 

application and CMP re-certification. Education sessions applicable for CECHs are indicated in the 

programme, including the number of hours which can be obtained the corresponding blueprint section. 

For more information on the CMP programme visit the Convention Industry Council website at 

www.conventionindustry.org 

Spotme will be used to track which education sessions you have attended. You must be present for the 

full session in order to obtain your CECHs. After the congress, you will have access to your Spotme 

'briefcase'. Here you will be able to view and print off a list of credits you obtained during the congress. 


Sponsored by 

This important element in the congress programme will enable delegates to obtain practical solutions for 

their most important challenges and advice that is specifically designed for their individual needs and 

unlocks a tremendous expertise that exists within the ICCA membership. Delegates were able to book 

appointments with the experts online through the Online Networking System for the congress. Should 

you still wish to make use of this opportunity please visit the information desk for Expert Advice 

Appointments outside of Convention Hall 6 to check the availability of the experts and further 

instructions on how to book an appointment through Spotme. 


Registration Desk Opening Times 

Friday 22 October 12.00-18.00 

Saturday 23 October 08.00-18.00 

Sunday 24 October 08.00-18.00 

Monday 25 October 08.30-18.00 

Tuesday 26 October 08.30-18.00 

Wednesday 27 October 09.00-16.00 

Research One on One Appointments 

In an intensive half an hour we provide starting users with a general introduction to ICCA’s unique online 

Association Database including the Hot Leads, Key Contacts, Calendar and other services which ICCA 

offers. Together we will make and save a selection of potential business profiles for you to work on when 

you return to the office. For the experienced user we offer the possibility to focus on new developments, 

sophisticated search options, and creative uses of the available data. ICCA’s experienced Researchers 

will be able to answer (almost) every question you might bring to this session, so please don’t be shy! 

Delegates were able to book appointments with the researchers online through the Online Networking 

System for the congress. Should you still wish to make use of this opportunity please visit the 

registration desk for instructions on how to book an appointment through Spotme. The Research One on 

One Appointments take place in Meeting Room 2.03.

31 

Congress at a Glance 


32 


Friday 22 October 

00.00-23.59 Transfers from the Rajiv Gandhi International Airport (RGIA) 

11.30-23.00 Transfers to the HICC from the official hotels and back 

Saturday 23 October 

00.00-23.59 Transfers from the Rajiv Gandhi International Airport (RGIA) 

06.30 Golf transfers (Novotel-Westin-Ista) 

07.00-13.00 I&MI Media Charity Golf Classic (ends with lunch) 


08.30-13.30 CMP Exam 

08.45 Cooking class transfers (Novotel-Westin-Ista) 

09.00-12.30 Complimentary Half Day Tour 

09.30-13.00 I&MI Media Charity Cooking Class 

13.00 Golf & cooking class transfers (Ista-Westin-Novotel) 


15.00-17.30 First Time Attendees Introduction Programme 

(includes ½ hour break from 16.00-16.30) 

17.30-19.00 ICCA Board of Directors Welcome Drinks for First Time Attendees 

17.30-19.00 Accompanying Guests Welcome Reception 

Sunday 24 October 

07.30-08.30 Transfers to the HICC from the official hotels 

08.30-09.00 Business Exchange Introduction Session 

09.00-10.00 Sector Meetings 

10.00-10.30 Networking Break + Business Exchange preparation 

Monday 25 October 

All day 

Tuesday 26 October 

Expert Advice Appointments / Research One on One Appointments 


09.15-10.30 Opening Ceremony 

10.30-11.00 Networking Break sponsored by the Canadian Host Committee, 

ICCA Congress 2008, Victoria 

11.00-12.30 Monday Education Set 1 (ME1) / ICCA Data Workshop 

12.30-14.00 Lunch sponsored by IMEX 

14.00-15.30 Monday Education Set 2 (ME2) 

15.30-16.00 Networking Break sponsored by the Canadian Host Committee, 


16.00-17.30 Monday Education set 3 (ME3) 

17.30-18.15 Transfers to the official hotels from the HICC 

19.00 Transfers to the CAT Night venue from the official hotels 

20.00-23.30 CAT Night 

22.00-23.30 Transfers to the official hotels from the CAT Night venue 

All day 



09.15-10.30 Best Marketing Award 2010 

10.30-11.00 Networking Break 

11.00-12.00 Skills & Techniques Workshops (TST) 

12.00-13.30 Lunch sponsored by the Thai Host Committee, ICCA Congress 2007, Pattaya 

13.30-14.30 Skills & Techniques Workshops (TST) - repeated 



10.30-11.30 Sector Education Set 1 (SE1) 

15.00-16.30 Tuesday Education Set 1 (TE1) / ICCA Data Workshop 

11.30-11.45 Change over time 

16.30-17.30 Fringe Meetings / Business Exchange 



12.45-14.15 Lunch Sponsored by ACCOR 

19.00 Transfers to the Gala Dinner venue from the official hotels 

14.15-15.45 Chapter Meetings 

20.00-23.30 Gala Dinner 

15.45-16.15 Networking Break + Business Exchange preparation 

22.00-23.30 Transfers to the official hotels from the Gala Dinner venue 

16.15-17.45 ICCA General Assembly 

17.45-18.00 20, 30, 40 Year Certifications - Photographs and Champagne 

18.00 Transfers to the official hotels from the HICC 


19.30-22.30 Welcome Evening at Novotel Hyderabad Convention Centre 

21.30-22.30 Transfers to the official hotels from the HICC

33 


Programme Saturday 23 October 

34 


Wednesday 27 October 

All day 



09.30-10.30 The Copenhagen-Denmark Lecture 


11.00-12.30 Wednesday Education Set 1 (WE1) / ICCA Data Workshop 

12.30-14.00 Lunch Sponsored by Hyderabad Airport 

14.00-15.30 Wednesday Education Set 2 (WE2) 


16.00-17.00 Closing Session 

17.00-18.00 Next Destination Reception 


00.00-23.59 Transfers to Rajiv Gandhi International Airport (RGIA) 

Thursday 28 October 



Friday 29 October 


Time Description Floor Room 

00.00-23.59 Transfers from Rajiv Gandhi International Airport (RGIA) 

06.30 Golf transfers (Novotel-Westin-Ista) 

07.00-13.00 I&MI Media Charity Golf Classic (ends with lunch) Boulder Hills Golf & Country Club 


08.30-13.30 CMP Exam Ground G.01 

08.45 Cooking class transfers (Novotel-Westin-Ista) 


09.30-13.00 I&MI Media Charity Cooking Class Boulder Hills Golf & Country Club 

13.00 Golf & cooking class transfers (Ista-Westin-Novotel) Boulder Hills Golf & Country Club 


15.00-17.30 First Time Attendees Introduction Programme 

(includes ½ hour break from 16.00-16.30) Ground Hall 4 

17.30-19.00 ICCA Board of Directors Welcome Drinks for 

First Time Attendees 1st Excess 

17.30-19.00 Accompanying Guests Welcome Reception Novotel Ballroom 


Detailed transfer schedules will be available in the hotel lobbies and at HICC.

35 

Programme Saturday 23 October Programme Sunday 24 October 

36 


First Time Attendees Introduction Programme, 15.00-17.30, Ground Floor, Hall 4 

A Warm Welcome to First Time Attendees 

You are not alone! There are at least another 200 people here at the ICCA Congress in Hyderabad in the same boat as 

you. All First Time Attendees just like you! 

A room full of strangers is not an uncommon setting for people in business. That room is also often a haven of golden 

opportunities for business networking, initiating new contacts and seeding new relationships. 

This is the aim of not only the First Time Attendees session on the Saturday but of the entire Congress, to enable you 

to seize these golden opportunities and enable you to return to your homes with new knowledge, new solutions, new 

business contacts and new friends! 

Whilst every delegate has the chance to share ideas, form relationships and develop business, we want to give First 

Time Attendees a little extra help in making sure their experience is a productive one. In a special dedicated session 

for First Time Attendees we'll provide tips, tools and techniques to help you make sure the next 4 days are amongst 

the most productive you've ever had at such an event. You will find that ICCA's culture is one where experiences, 

skills, ideas and even business leads are passed on freely between members so, to benefit from this unique culture, 

it is essential to be able to interact with your fellow professional right from the start. After this session you'll be fully 

prepared, ready to have an exceptional, fulfilling and profitable congress experience. 

The session will be moderated by Jon Bradshaw who, as well as working as Business Development Director for IMEX, 

he runs his own meetings performance consultancy and Ksenija Polla, ICCA Head Office, Netherlands. 

Mentors 

A select group of experienced ICCA members has volunteered to devote some of their time to provide advice and 

guidance for First Time Attendees. They will certainly be present at the Introduction Programme on Saturday, 

however you are also more than welcome to approach them during the entire Congress and even get in touch with 

them after the event. Please do make use of their generosity and ask them any questions you might have. 



08.30-09.00 Business Exchange Introduction Session NHCC The Ballroom 

09.00-10.00 Sector Meetings - Internal Business 

Destination Marketing Sector Ground Hall 3 

Meetings Management Sector Ground Hall 5 

Meetings Support Sector Ground G.01-G.03 

Transport Sector 1st 1.08 

Venues Sector Ground Hall 1&2 


10.00-10.30 Business Exchange Preparation 2nd 2.03 - 2.04 


SE101: Using ASAE and PCMA to Identify, Meet, and Ground Hall 3 

Understand US Association and Corporate Clients 

Responsible for Organising Offshore Meetings 

SE102: HR Strategy for Meetings Management Companies Ground Hall 5 

SE103: Selling to Your Friends: Why Business 

Communities Have Become the Most Important 

Sales & Marketing Battleground Ground G.01-G.03 

SE104: The Use of Social Media's from an Airline Ground G.04-G.06 

Perspective 

SE105: Client/Supplier Workshops – Are You Missing Out Ground Hall 1&2 

on this Business Opportunity? 

11.30-11.45 Changeover Time 

11.45-12.45 Sector Education Set 2 (Se2) 

SE201: CVBs and PCOs: Stories and Best Practices from Ground Hall 3 

Pitching Together Effectively 

SE202: Open Space Meeting Ground G.01-G.03 

SE203: Academic Research in the Meetings Industry Ground G.04-G.06 

SE204: Making Sense of Social Media Ground Hall 1&2 


12.45-14.15 Lunch 

Sponsored by: Ground Hall 4 

14.15-15.45 Chapter Meetings 

African 1st 1.03-1.04 

Asia Pacific Ground Hall 3 

Central European Ground Hall 1&2 

France Benelux Ground G.04-G.06 

Iberian 1st 1.08 

Latin American 2nd 2.05 

Mediterranean 1st 1.05-1.06 

Middle East 2nd 2.06 

North American Ground G.01-G.03 

Scandinavian 1st 1.01-1.02 

UK / Ireland Ground Hall 5 


15.45-16.15 Business Exchange Preparation 2nd 2.03 - 2.04 

16.15-17.45 ICCA General Assembly Ground Hall 3 

17.45-18.00 20, 30 & 40 year certificates champagne and photographs Ground Hall 3 

18.00 Transfers to the official hotels from the HICC 


19.30-22.30 Welcome Reception Poolside Lawns, NHCC 

22.30 Transfers to the official hotels from the HICC

37 

Programme Sunday 24 October Programme Sunday 24 October 38 


Business Exchange Introduction Session, 08.30-09.00 

Novotel Ballroom 

In this session you will find out how to get the most out of the Business Exchange, in addition to finding out how the 

Spotme device will be used to support the Exchange of information. 

Sector Meetings, 09.00-10.00 

Delegates attend their sector meeting during this time to discuss internal business matters. The agendas for these 

meetings have been set by the Chairpersons and volunteer working groups, to address some of the big issues which 

concern members in each Sector. 

Business Exchange Preparation, 10.00-10.30 & 15.30-16.00 

2nd Floor 2.03-2.04 

We do advise you to do your homework by making your own shortlists of people you would like to Exchange Business 

with. For those of you who need more time to prepare, ICCA staff will be here to assist. 

Sector Education Set 1, 10.30-11.30 

Please note that during the Sector education sessions, delegates are free to attend any Sector meeting whose agenda 

is relevant to their business needs, and are not required to only attend the meeting of the Sector to which their 

company belongs. Some agenda items are specific to the Sector members, but many items have a broader dimension 

that will be of interest to a wide range of members. 

SE101: Using ASAE and PCMA to Identify, Meet, and Understand US Association and Corporate Clients 

Responsible for Organising Offshore Meetings 

Ground Floor, Hall 3 

Moderators 

Handan Boyce, General Manager, Istanbul Convention & Visitors Bureau, Turkey 

Steen Jakobsen, Convention Director, Wonderful Copenhagen, Denmark 

Panel 

Megan Freedman, Programme Director, International, ASAE: The Center for Association Leadership, USA 

Sherrif Karamat, Chief Operating Officer, Professional Convention Management Association (PCMA), USA 

Description 

ASAE and PCMA are two respectful associations based in the US who will be sharing their insight on US association and 

corporate clients, starting by giving some general information about membership, growth in % responsible for 

international meetings, how the membership numbers are growing in general & what they're most interested in. They 

will be going into-more-depth what their planned activities are especially in view of the two new upcoming tradeshows in 

the US and why 2011 should be a year when every ICCA destination takes a fresh look at the US-outbound market. 

Se102: HR Strategy for Meetings Management Companies 


Speaker 

Ravindran G, Chief Executive Officer, Strategic Human Resources Management (SHRM), India 

Moderators 

Miranda Ioannou, Managing Director, SCS Ltd, Cyprus 


Description 

The company is working like clockwork… or so you would like to think. In the backend, especially for Meetings 

Management companies, there is a constant struggle to recruit and keep qualified, talented staff with a heart for our 

business and an eye for the future. Join this session to learn the latest trends derived from service industry sectors with a 

longer history than ours on the challenges service companies have to find the right staff, how to deal with staff turnover, 

great ways to motivate and keep staff, innovative ways of dealing with the competition and handling difficult choices 

such as hiring people from scratch and training them or hiring them ready to work. These are some of the issues to be 

addressed by HR guru Ravindran G among a wider spectrum of HR strategy-related burning questions related to our 

business. Join the session and the conversation for practical takeaways that will enable you to think strategically and 

make informed decisions about the way your organization handles HR issues armed with cutting-edge information that 

can be applied to our sector. 

SE103: Selling to Your Friends: Why Business Communities Have Become the Most Important Sales & 

Marketing Battleground 

Ground Floor, G.01-G.03 

Speaker 

Michael Priem, CEO, USDM.net, USA 

Description 

If you're only selling and marketing your products, services and expertise to strangers you've missed the biggest trend 

of the new millennium. "Community" is the name of the game today, and the technological innovations of Web 2.0, social 

media and mobile apps are converging with traditional marketing and media to unlock the power of that community. 

Michael Priem will outline where marketing innovators are heading in this relationship-driven world, with particular 

emphasis on new ways of thinking about how to create new opportunities and forge profitable Business-to-Business 

relationships through ICCA and the other national and international business networks within which ICCA members are 

active. What communication approaches work best, how can you evaluate the strength and value of your relationships, 

how can you exploit the "freemium" business model, and how can you deal with all the complexity and speed of change in 

this business environment, are just some of the issues to be covered. 

Se104: The Use of Social Media's from an Airline Perspective 


Moderator 

Paul Ouimet, Executive Vice President, InterVISTAS Consulting Group, Canada 

Case Study 

Sus Nygaard, Manager Conventions, Scandinavian Airlines, Denmark 

Description 

The session will give valuable insights into the world of social media and explore how airlines can maximise the impact of 

different platforms to reach their customers and strengthen their brands. Even during the volcanic eruption in Iceland 

when call centers were overloaded with stranded customers trying to get on the next flight, Twitter and Facebook came 

to the rescue. 

SE105: Client/Supplier Workshops – Are You Missing Out on this Business Opportunity? 

Ground Floor, Hall 1&2 

Moderators 

Alec Gilbert, Chief Executive, Adelaide Convention Centre, Australia 

Case Study 

Brian Horsburgh, Managing Director, Aberdeen Exhibition and Conference Centre, United Kingdom. 

Panel 

Eva Maria Garde, Sales & Marketing Manager, Granada Congress and Exhibition Centre, Spain 

Eric Chou, Sales Manager, Metro Toronto Convention Centre, Canada 

Description 

Hear from two experienced workshop goers. Firstly Eva Maria Garde of Granada Congress Centre will present a case 

study of finding a client through to successfully securing a new congress from a client first met at a workshop. Secondly 

Eric Chou from Metro Toronto Centre will take delegates through the process to attend an international workshop. 

Followed by a panel session where you can ask questions and suggest ways workshops can be developed to be more 

accessible to more members 

Sector Education Set 2, 11.45-12.45 

SE201: CVBs and PCOs: Stories and Best Practices from Pitching Together Effectively 


Moderators 

Miranda Ioannou, Managing Director, SCS Ltd, Cyprus 


Handan Boyce, General Manager, Istanbul Convention & Visitors Bureau, Turkey 

Steen Jakobsen, Convention Director, Wonderful Copenhagen, Denmark 


39 

Programme Sunday 24 October 

Programme Monday 25 October 

40 


Panel 

Alice Au, Director of Sales, Toronto CVB, Canada 

Chander Mansharamani, Managing Director, Alpcord Network Travel & Conferences Management Company, India 

Leena Sipila, Convention Director, Helsinki CVB, Finland 

Nina Freysen Pretorius, Managing Director, The Conference Company, South Africa 

Description 

The ICCA Destination Marketing and Meetings Management Sectors will once again hold a joint meeting at the ICCA 

Congress in Hyderabad. The controversial subject of this year is “CVBs and PCOs: Stories and Best Practices from 

Pitching Together Effectively”, is expected to be another hot issue the kind that causes “blood on the walls” effect. Join 

us to hear and share stories of great cooperation (or horror!) with a Destination Marketing/Meetings Management 

Sector organisation, as well as best practices used to secure business for your destination/organisation in the most 

collaborative and win-win way. 

SE202: Open Space Meeting 


Moderator 

Bart Heinrichs, Managing Director, Parthen the meeting services company, The Netherlands 

Description 

Join the Open Space meeting where you will be able to discuss your subject in a very productive and effective way with 

your colleagues from around the world. It is an innovative method of meeting to share ideas, pool knowledge, and 

develop plans for collaborative action. The meeting has no keynote speakers, no panel discussions. Just one 

facilitator to explain the procedure and facilitate the sessions. 

SE203: Academic Research in the Meetings Industry 


Moderator 

Sarah Markey-Hamm, National Manager, ICMS Pty Ltd, Australia 

Panel 

Isabell Faad – Angell Business School 

Marana Müller - Angell Business School 

Claudia Schulze Proebsting - Fachhochschule Osnabrueck 

Jason Zhang - Fachhochschule Osnabrueck 

Prof. Helmut Schwaegermann - Fachhochschule Osnabrueck 


All day Expert Advice Appointments Ground Hall 6 

All day ICCA Research One on One Appointments 2nd 2.03-2.04 


09.15-10.30 Congress Opening Ground Hall 3 


Sponsored by the Canadian Host Committee, 



sponsored by 

ME101: Convention 2020 Results Presentation – Ground Hall 1 

the Future of Business Events 

ME102: Understanding and Winning Outbound Meetings Ground Hall 2 

from India 

ME103: What it Takes to Build a Successful Meetings Brand Ground G.01 - G.03 

ME104: Understand the Motivation and Aspirations of Ground Hall 5 

Association Leaders and “Ambassadors” 

ME105: Badly Behaved - But Highly Qualified, Ground G.04 - G.06 

Executive - Level - Hosted Buyers: How to Deal With 

This Difficult-to-Handle Dilemma 

Introductory ICCA Data Workshop 2nd 2.03-2.04 

12.30-14.00 Lunch Ground Hall 4 

Sponsored by 


ME201: Understanding and Winning UN and EU Ground G.01 - G.03 

Institutional-Type Meetings 

ME202: Different Approaches to the Branding of Cities Ground Hall 2 

ME203: Asia's Century? Ground G.04 - G.06 

ME204: Creating Moods and Emotions at Meetings Ground Hall 5 


16.00 Transfer to the Indian School of Business for session HICC 

(pre-registered delegates only!) ME304 


Description 

ICCA has recently developed a special scholarship programme for students of ICCA member Universities, which 

entitles them to participate in the ICCA Congress. This is one of the first steps to improve transparency between the 

meetings industry and the education institutions as well as to give the most distinguished students of our member 

universities practical experience and access to the network of the leading professionals in the industry. This session is 

aimed to make the next step in making clear what the meetings industry can offer the students and also to create a 

high level position paper setting out what areas the industry would like to see academic institutions conduct more 

research into. This years' scholarship students will set the scene by informing the audience what kind of projects they 

are currently working on followed by interactive discussions with the audience. 

SE204: Making Sense of Social Media 

Ground Floor, Hall 1&2 

Speaker 

Kerrin MacPhie, Head of Sales, Arena and Convention Centre Liverpool, United Kingdom 

Case Study 

James Rees, Director of Conference, ExCel London, United Kingdom 


ME301: Big Issues Within Medical Meetings and Ground Hall 3 

Their Supporting Pharmaceutical & Medical Devices 

Companies 

ME302: Airline Routes – The Lifelines of International Ground Hall 2 

Meetings – How Can You Influence Their Development? 

ME303: Mobile applications for meetings and tradeshows: Ground Hall 5 

10 ways that smart phones are revolutionizing events. 

ME304: Convention 2020 Discussion Forum – Ground Hall 1 

Key Challenges and Choices for Venues and 

Destinations 

ME305: Sustaining India's Most Precious Natural Resource: 

The Minds of its Young People 

Indian School of 

(pre-registered delegates only!) 

Business 

17.30 Transfers to the official hotels from Indian School of 

the Indian School of Business 

Business 

Description 

The meetings sector is awash with talk of social media as a powerful communications tool. This session takes a 

practical look at the tools out there, the pros and cons of each and how you can leverage social media to build your 

client community and engage with new audiences. 

There will also be practical case studies on how ACC Liverpool and the Global Green Alliance have used social media to 

build their profile.

41 



42 




19.00- Transfers to the CAT Night venue from the official hotels 

20.00-23.30 CAT Night 

Sponsored by CAT Publications 

From Monday to Wednesday, Korea MICE Expo (23rd - 25th November) 

is sponsoring all education sessions in Hall 2. 

Taramati Baradari 

22.00-23.30 Transfers to the official hotels from the CAT Night venue Taramati Baradari 

Monday Education Set 1 (ME1), 11.00-12.30 

ME101: Convention 2020 Results Presentation – the Future of Business Events 

Ground floor, Hall 1 

Speaker / Facilitator 

Rohit Talwar BA, MBA, Chief Executive, Fast Future, United Kingdom 

Panel 

of convention 2020 sponsors 

Format Presentation + Panel Discussion + Question & Answer 

Audience 

General interest 

Description 

Convention 2020 is a groundbreaking and highly acclaimed multi-year futures study sponsored by ICCA, IMEX and a 

number of leading players from across the industry globally. The study is looking at how the business events industry 

needs to evolve over the next decade in response to transformational changes taking place in the world around us. 

In this session, programme director Rohit Talwar and a panel of Convention 2020 sponsors will: 

• Share and discuss some of the most important and challenging findings arising from the work to date 

• Outline critical decisions that are emerging for the industry 

• Explore the implications and opportunities emerging for venues, destinations and event owners Provide 

practical case examples of how the industry is responding in innovative ways 

• Outline plans for the next year of the research programme 

• Explain the opportunities for ICCA members to contribute to the research programme 

• Highlight other talks at this years' ICCA Congress that have a strong focus on the future of business events. 

1.5 hrs CMP Blueprint Section I Strategic Event Planning Process 

ME102: Understanding and Winning Outbound Meetings from India 



Moderator 

Rajani Nair Deb, Director – International Sales, Hyderabad International Convention Centre – CCCPL, India 

Panel 

Johanna Fischer, Managing Director, tmf – travel marketing factory GmbH, Germany 

Verena Jandak, Marketing Manager UK & Ireland, Australia, India, Vienna Convention Bureau, Austria 

More Indian Panel Members to be confirmed. 

Format Panel Presentations + Question & Answer 

Audience 

ICCA members interested in attracting Indian-orienting meetings and delegates, or providing services to these 

meetings. 

Description 

The session covers a general overview of developments and trends, the business imperatives and driving forces that 

are causing Indian companies to hold more meetings outside India, and the practical considerations to take into 

account when conducting sales and marketing activities in India. 

1.5 hrs CMP Blueprint Section I Strategic Event Planning Process

43 

Programme Monday 25 October Programme Monday 25 October 44 


ME103: What it Takes to Build a Successful Meetings Brand 

Ground Floor, Room G.01 - G.03 

Moderator 

Elizabeth Rich, Proprietor, Agenda Pty Ltd, Australia 

Panel 

Laurent Haug, Founder, Lift conference, Switzerland 

Dr. Raju Bhatia, Project Director, World Brand Congress, India. 

Format Panel Presentations + Question & Answer 

Audience 

General interest, of particular interest to ICCA members who are creating new events or advising clients on 

branding & event development. 

Description 

What makes an event a “must attend” activity? What innovations help to build desirable event brand values? How can 

you expand from a single event into a portfolio of communication channels and products. Successful event 

entrepreneurs explain how they've answered these questions, and what makes their events stand out from the crowd. 


ME104: Understand the Motivation and Aspirations of Association Leaders and “Ambassadors” 

Ground Floor Hall 5 

Moderator 

Jill Henry, CEO, Sarawak Convention Bureau, Malaysia 

Panel 

Clive Dwyer, Director - Business Development, Melbourne Convention Exhibition Centre (MCEC), Australia 

Megan Freedman, Program Director, International, ASAE & The Center for Association Leadership, USA 

Dr. Ian Macreadie, Consultant, Sienna Cancer Diagnostics, Australia 

Prof. Ruby Pawankar, MD, Ph.D, Nippon Medical School, Japan & Director, Asian Allergy Asthma Foundation, 

President-Elect, World Allergy Organization 

ME105: Badly Behaved - But Highly Qualified, Executive-Level - Hosted Buyers: How to Deal With This 

Difficult-to-Handle Dilemma 


Session Leaders 

Niki Clarke, Director of Research, International Conference Research, Inc., USA 

Sandra Chipchase, CEO, Melbourne Convention + Visitors Bureau, Australia 

Format Scenario Demonstrations 

Audience 

Delegates responsible for planning and managing site inspections, fam trips, groups of hosted buyers to trade 

shows, or other group activity with prospective clients. 

Description 

We've all been there: a perfectly planned hosted buyer programme that is ruined by the unprofessional behaviour of 

one or more of the participants, quite often the most qualified buyer(s)! This serious - but FUN - session works its way 

through all of the worst situations that can arise, offering solutions for dealing with them if they occur, and - better yet 

- showing you how to avoid them in the first place! 

1.5 hrs CMP Blueprint Section III Facilities & Services 

Introductory ICCA Data Workshop, 11.00-12.30 

2nd Floor, Room 2.03 - 2.04 

Speakers 

ICCA Data Researchers 

Description 

The Introductory Workshops provide a general introduction to ICCA's unique online Association Database 

including the Hot Leads, Key Contacts, Calendar and other services which ICCA offers. You will learn how to use 

these research tools through in-depth demonstrations and case studies. 

Monday Education Set 2 (ME2), 14.00-15.30 


Format Moderated Interviews + Question & Answer 

Audience 

Especially relevant to directors of Ambassador Programmes, delegates involved in bidding for international 

congresses, and all other senior executives responsible for building relationships with international association 

clients. 

ME201: Understanding and Winning UN and EU Institutional-Type Meetings 

Ground Floor, G.01 - G.03 

Session Leader 

Miranda Ioannou, Managing Director, SCS Ltd., Cyprus 

Description 

What motivates doctors, scientists and business leaders to bid; what do they want to achieve from hosting major 

international events; how can destinations build stronger relationships with senior association clients? These and 

other important questions will be covered in this session that looks into the priorities and mental make-up of the most 

important clients for ICCA members. 

Speakers 

Dr Alaa Ezz, Secretary General, CEEBA & FEDCOC, Egypt 

Francis Hayes, Director, Conferences, Contracts & Facilities Management, World Meteorological Organization, 

Switzerland 

Enrico Zuffi, Association Conferences Marketing Manager, Geneva Convention Bureau, Switzerland 

Leena Sipila, Convention Director, Helsinki City Tourist & Convention Bureau, Finland 

1.5 hrs CMP Blueprint Section II Financial & Contract Management 

Format Presentation + Panel Discussion + Question & Answer 

Audience 

Senior sales & marketing directors; all delegates interested in meetings run by the European Union, UN and other 

intergovernmental institutions. 

Description 

The decision-making processes and criteria for institutional meetings are different from those of international 

associations; their contracting, venue selection, and how they like to do business with suppliers are all distinctive. 

Hear from top insiders and experienced ICCA colleagues, how these institutions operate, and what it takes to work 

with them. The session will also explore whether this sector of the market is likely to increase in volume and 

importance over the coming years. 

1.5 hrs CMP Blueprint Section III Facilities & Services

45 



ME202: Different Approaches to the Branding of Cities 


Moderator 

Scott Taylor, Chief Executive, Glasgow City Marketing Bureau, United Kingdom 

Panel 

Dilki de Silva, Secretary General, Icsid – International Council of Societies of Industrial Design, Canada 

Dr. Cathy Garner, CEO, Manchester: Knowledge Capital, United Kingdom 

Samuel Koo, CEO / President, Seoul Tourism Organization, Republic of Korea 

Format Presentation + Question & Answer 

Audience 

General interest but of specific relevance to senior executives in destination marketing organizations. 

Description 

How can cities differentiate themselves clearly and positively in an ever more crowded business environment? Find 

out what it means to be a World Design Capital, as the competition for WDC 2014 is announced at this Congress! 

Understand the strategic benefits of participating in the Knowledge Cities World Summit or being designated the 

"Most Admired Knowledge City". Discuss how to get the best out of being European Capital of Culture. Explore the 

growing range of opportunities to participate in programmes which highlight the key brand-differentiators which 

cities want to communicate. 


ME203: Asia's Century? 

Ground Floor, Rooms G.04 - G.06 

Moderator 

Daniel Tschudy, Consultant and Journalist, Meetings Industry Consultancy, Switzerland 

Panel 

Ravindran G, Chief Executive Officer, Strategic Human Resource Management (SHRM), India 

Akapol Sorasuchart, President, AACVB (Asian Association of Convention & Visitors Bureaus) & President, Thailand 

Convention & Exhibition Bureau, Thailand 

Prof. Yong Tsui Lee, Associate Professor, Nanyang Technological University, Singapore. 

ME204: Creating Moods and Emotions at Meetings 


Speaker 

Vesa Honkonen, Principal Architect, Vesa Honkonen Architects, Finland 

Format Presentation + Demonstrations + Question & Answer 

Audience 

General interest, particularly relevant to venue directors and meetings management company executives who 

have to design and set up meeting rooms to meet clients' objectives and to effectively engage delegates. 

Description 

Vesa Honkonen is an internationally renowned expert on creating different psychological moods and effects through 

sound, smell and, especially, light and its absence, and has brought the techniques of the theatre into the meetings 

industry. Do you want your delegates to listen, to learn, to be motivated, to believe, to be engaged, or energized? 

Find out how to transform spaces and make an impact. 


Monday Education Set 3 (Me3), 16.00-17.30 

ME301: Big Issues Within Medical Meetings and Their Supporting Pharmaceutical & Medical Devices 

Companies 


Moderator 

Robin Lokerman, President - MCI Asia Pacific, CEO - Institutional Division, MCI, Singapore 

Panel 

Anna Frick, IPCAA President and Global Marketing Services Director, Astra Zeneca, Sweden 

Davi Kaur, MPhil., Head of Congress Unit, ECCO – European CanCer Organisation, Belgium 

Dr. Ian Macreadie, Consultant, Sienna Cancer Diagnostics, Australia 

Prof. Ruby Pawankar, MD, Ph.D, Nippon Medical School, Japan & Director, Asian Allergy Asthma Foundation, 

President-Elect, World Allergy Organization 

Format Moderated Panel Discussion 


Format Moderated Panel Discussion + Question & Answer 

Audience 

Any delegates working with or targeting medical meetings. 

Audience 

General interest. 

Description 

The medical meetings sector continues to be the largest and most lucrative in the association meetings area, but it is 

the constant subject of difficult challenges: requirements to deliver better Continuing Medical Education; legislative 

pressure to not accept sponsorship from the pharmaceutical industry or device producers; changing rules about 

where to hold meetings. All of these are of critical importance to many ICCA members. Hear top-level insiders share 

their views on these and other current issues. 

Description 

Panel members discuss whether developments in India, China and other Asian destinations are genuinely changing 

the global balance of power in our industry. How dramatically quickly are things developing on the supply side and is 

this growth sustainable; how quickly are regional meetings growing in the association, corporate and intergovernmental 

fields; is intra-regional business overtaking the need to attract global events to Asia? These and other 

questions will be considered by leaders from within the region. 



47 



ME302: Airline Routes – The Lifelines of International Meetings – How Can You Influence Their 

Development? 


Moderator 

Eric Bakermans, Marketing Manager Meetings & Conventions, Netherlands Board of Tourism & Convention, 

The Netherlands 

Panel 

Janice Antonson, Vice President, Airport Strategy and Marketing Limited (ASM) Registered Office, The Route 

Development Group, United Kingdom 

Ramesh Krishnamurthy, Chief Commercial Officer, GMR Hyderabad International Airport Ltd., India 

Paul Ouimet, Executive Vice President, InterVISTAS Consulting Group, Canada 

Format Presentations + Question & Answer 

Audience 

Particularly relevant to Destination Marketing Organisations, but of interest to anyone responsible for dealing 

with airlines and local airport authorities. 

Description 

Two of our speakers represent companies that are the leading consultants to airports and airlines around the world 

about the effective development of their global and regional routes networks, and they are joined by an ICCA 

colleague from Hyderabad's own fast-expanding, award-winning international airport. Destination Marketing 

Organisations are increasingly getting involved in these strategic issues alongside their airports, so this session 

offers a unique opportunity to understand how the economics and politics of network expansion really work, how 

DMOs can support and influence the process, and what other issues influence the future success of your local airport. 

RDG also organises the well-known series of Routes conferences, a great opportunity for destination marketing 

professionals to interact with airline and airport decision-makers. 


ME303: Mobile Applications for Meetings and Tradeshows: 10 Ways That Smart Phones are 

Revolutionizing Events 


ME304: Convention 2020 Discussion Forum – Key Challenges and Choices for Venues and Destinations 


Facilitator 


Format Discussion Forum 

Audience 

CEOs and senior directors responsible for strategic planning and direction setting, particularly from Venues and 

Destination Marketing Sectors. 

Description 

In this interactive session, Convention 2020 project director Rohit Talwar will lead off with a short overview of some of 

the critical challenges and choices for venues and destinations emerging out of the research to date. 

Rohit will then facilitate a discussion between the audience and a panel of ICCA members who are sponsoring the 

Convention 2020 study. The discussion will explore key topics including: 

• How venues and destinations can address these key challenges and choices? 

• How to adopt a more strategic approach and incorporate long term thinking into the planning process for 

venues and destinations? 

• How best to best incorporate forthcoming trends and developments? 

• How to identify and deliver innovation and transformational change opportunities? and 

• What issues should we be exploring further through the ICCA research programme and Convention 2020? 

The outputs of the discussions will be captured and fed into future outputs from the Convention 2020 research 

programme. 


ME305: Sustaining India's Most Precious Natural Resource: The Minds of its Young People 

(pre-registered delegates only, Please visit the ICCA registration desk if you want to attend) 

Indian School of Business, Hyderabad 

Speaker 

Ajit Rangnekar, Dean of the Indian School of Business, India 


Speaker 

Corbin Ball, CMP, CEO, Corbin Ball Associates, USA 

Audience 

General interest for anyone interested in India's important future role in the global economy. 


Description 

By the year 2020 there will be over 500 million Indians between school entry level and age 35. Will they become a 

powerful force for growth and progress both in India and in the wider world, or a cause of massive social upheaval? 

How does education - basic, university, and lifelong - play a critical role in determining the answers to this 

fundamental question? At this session you'll understand the barriers that India has had to overcome in building a 

society-wide educational strategy, the continuing challenges - financial, political, social, institutional - that have to be 

fought every day, and the opportunities and benefits that will flow throughout the globalised economy if India can 

deliver the right educational answers for its citizens. 

Audience 

General interest; particularly interesting for those who don't yet know much about Apps. 

Description 

Most meetings and trade show attendees are carrying web-enabled phones. These “micro-computers” are 

increasingly being used for networking, lead exchange, electronic ticketing, way finding, audience polling, surveys, 

pocket programs, pocket exhibit guides, course notes/literature collection and much more. New phone apps for 

events are emerging daily. This program will cover the hottest new mobile trends for meetings and what is likely 

coming in the next few years. 

Learner objectives: 

• Explore the wide range of emerging mobile applications for meetings and tradeshows. 

• See how these tools can help meeting planners do their jobs more efficiently, greatly improve the attendee 

experience and help reduce the blizzard of paper commonly found at events. 

• Receive numerous links for free meeting-industry related phone applications that you can start using today. 


49 

Programme Tuesday 26 October 


50 



All day 

All day 


Research One on One Appointments 


09.15-10.30 Best Marketing Award 2010 

sponsored by Bedouk Meetings & Events Media Ground Hall 3 


11.00-12.00 Skills & Techniques Workshops (TST) 

TST01: How to Set Up a Great Ground Hall 1 

Client Advisory Board (CAB), and How to Use it to 

Improve Your Organization or Destination's Performance 

TST02: Advanced Presentation Skills Ground Hall 3 

(2 part session – not repeated) 

TST03: Improve Your Understanding and Working Ground G.01 - G.03 

Relationships with Clients from Different (Business) 

Cultures and Nationalities 

TST04: Everything You Want to Know About ICCA 1st 1.01 - 1.03 

TST05: Yield & Revenue Management Ground G.04 - G.06 

TST06: Understanding the CMP and its Value to 1st 1.04 - 1.06 

Your Businesses and Staff 

TST07: Basics of Bidding for Association Meetings Ground Hall 5 

(2 part session – not repeated) 

TST08: Introduction to PR Ground Hall 2 

12.00-13.30 Lunch Sponsored by Ground Hall 4 

the Thai Host Committee, 

ICCA Congress 2007, Pattaya 

13.30-14.30 Skills & Techniques Workshops (TST) – repeated 

(with the exception of TST02 & TST07) 


16.30-17.30 Fringe Meetings Timeslot 

TFM01: Best Cities (closed meeting) 2nd 2.05 - 2.06 

TFM02: Australian Committee meeting (closed meeting) 1st 1.04 - 1.06 

TFM03: Ungerboeck System Int. Gmbh (closed meeting) 1st 1.01 - 1.03 

16.30-17.30 Business Exchange Session Novotel Ball Room 


19.00 Transfers to the Gala Dinner venue from the official hotels 

20.00-23.30 Gala Dinner Qutb Shahi Tombs 

sponsored by the Hyderabad Marriott Hotel & 

Convention Centre 

22.00-23.30 Transfers to the official hotels from Qutb Shahi Tombs 

the Gala Dinner venue 



15.00-16.30 Tuesday Education Set 1 (TE1) 

TE101: Case Study – International Association FENS Ground Hall 5 

(Federation of European Neuroscience Societies) Selects 

a Core PCO to Handle Their 6,500 Person Congress 

TE102: Guiding Your Organization and Running Your Ground Hall 2 

Events in a Dangerous, Risky, Uncertain, Insecure World 

TE103: The Technical Meeting Room of Tomorrow Ground G.04 - G.06 

TE104: Meetings Industry Advocacy – Opportunities for Ground G.01 - G.03 

all Countries and Cities to Increase Influence and 

Win Arguments 

TE105: Shocking, Fabulous, Wild, Brilliant – What the Ground Hall 3 

World's Top Brands are Doing at Their Live Events and 

What it Means for the Rest of Us 

TE106: Convention 2020 Discussion Forum – Key Strategic Ground Hall 1 

Issues for Business Event Owners, Designers and 

Managers Over the Next Decade 

15.00-16.30 Introductory ICCA Data Workshop 2nd 2.03-2.04

51 


Programme Details – Tuesday 26 October 

52 


Plenary Session - ICCA Best Marketing Award 2010, 09.15-10.30 

Sponsored by Bedouk Meetings & Events Media 


Moderator 

Patrick Delaney, Ovation Global DMC, Ireland 

Judging Panel 

Chairman Patrick Delaney, Ovation Global DMC, Ireland 

Members Simone Sfeir, Bedouk Meetings & Events Media, France: Sponsor 

Juan José Garcia, Viajes Iberia Congresos: ICCA Board Representative 

Bente Bratland Holm, Norway Convention Bureau: BMA Winner 2009 

Jill Henry, Sarawak Convention Bureau, Malaysia: BMA Winner 2008 

Finalists 

ExCeL London, United Kingdom 

Iceland Convention and Incentive Bureau, Iceland 

Sandton Convention Centre, South Africa 

Since it was launched in 1997, the ICCA Best Marketing Award has become one of the industry's most prized 

accolades, recognising high levels of creativity and business acumen in a competitive marketplace. At this plenary 

session, this year's three short-listed contestants will present their campaigns and the audience will have a say in 

selecting the winner. The winner will receive a marketing package in ICCA and Bedouk publications worth over EURO 

10,000. 

Tuesday Skills & Techniques Workshops (TST), 10.00-12.00 

Select two out of eight of these short practical sessions, packed with advice and examples of good practice. With the 

exception of “Advanced Presentation Skills” and “Basics of Bidding for Association Meetings” which are a two-part 

training courses, each of these sessions takes place twice. 

TST01: How to Set Up a Great Client Advisory Board (CAB), and How to Use it to Improve Your 

Organization or Destination's Performance 



Terri Breining, CMP, CMM, Principal, Breining Group, LLC, USA 

Audience 

Delegates with responsibility for strategy development and high-level client relations 

Description 

Feedback from clients can be invaluable for improving your performance or further developing your products, services and 

destinations, but getting the structure, membership, and process right is highly complicated to get right. Terri brings her 

experience of being a member of CABs, setting up CABs for client companies, and now as a consultant on this subject. 

1hr CMP Blueprint Section III Facilities & Services 

TST03: Improve Your Understanding and Working Relationships with Clients from Different (Business) 

Cultures and Nationalities 



Danaë Huijser, Owner, CMC-Culture & Management Consulting, The Netherlands 

Audience 


Description 

Danaë Huijser is Managing Director of Culture & Management Consulting, advisers to top global companies and educational 

institutions on how to improve their efficiency and effectiveness when working in multi-cultural environments, and when 

dealing with clients and business partners from other countries. This session is designed to help delegates improve their 

relationship-building skills with clients from different cultural backgrounds, to identify potential problems that can harm 

working relations, and to become more confident when entering new markets where different business cultures are the 

norm. 

TST04: Everything You Want to Know About ICCA 

First Floor, Room 1.01 - 1.03 


Martin Sirk, CEO, ICCA, The Netherlands 

Audience 

Congress first timers, new members of ICCA and Observers (prospective future members) 

Description 

An opportunity to ask the CEO anything at all about ICCA – our policies, plans for the future, specific products and 

services, governance, ICCA training and events, how to bid to host the Congress, etc. 

TST05: Yield & Revenue Management 

Ground Floor, G.04 - G.06 


Matthias Froese, Director of Marketing, EMEA, Ungerboeck Systems Int. GmbH, Germany 

Audience 

Primarily of interest to managers in Venues Sector responsible for sales and/or overall bottom line performance. 

Description 

Understand the key components in effective yield and revenue management, including venue utilisation analysis; lost and 

declined business analysis; pricing strategies; event financial potential analysis; pace reporting; client history research. 

Discuss how and when to use appropriate technology to evaluate and control the business mix, and the situations in which 

other approaches need to be employed. 

1hr CMP Blueprint Section II Financial & Contract Management 

TST06: Understanding the CMP and its Value to Your Businesses and Staff 

First Floor, Room 1.04 - 1.06 


TST02: Advanced Presentation Skills (2 part session – not repeated) 



Tina Altieri, Managing Principal, Media Australasia Xchange (MAX), Singapore 

Audience 

Delegates who are already experienced at presenting bids, pitching for accounts, or public speaking. Not for 

beginners! 

Description 

Tina Altieri, who at last year's Congress gave training on handling hostile media, this year covers her other specialization – 

advanced tricks and techniques to turn your currently-competent presentation skills into compelling story-telling and an 

impactful personal presence, so that your messages are clearly heard and you win more of your bids and pitches. 


Joanne Joham, CMP, CMM, Regional Director North America, ICCA 

Gregg Talley, Chief Strategy Executive, Convention Industry Council, USA 

Audience 

Managers responsible for training their teams; middle-ranking executives looking for personal development 

opportunities. 

Description 

CMP (Certified Meetings Professional) is the only globally recognised professional accreditation for meetings management, 

and is expanding fast around the world. This session explains what the programme covers, how the qualification, 

application and examination process works, and (most importantly) why directors from both Meetings Management 

companies and from other supplier sectors should consider allocating a proportion of their education budgets towards 

putting their most ambitious frontline staff into the programme. ICCA fully supports the aims of the programme and enables 

CMP points to be earned from attending many of our educational sessions. 

1 hr CMP Blueprint Section I Strategic Event Planning Process

53 

Programme Details – Tuesday 26 October Programme Details – Tuesday 26 October 54 


TST07: Basics of Bidding for Association Meetings (2 part session – not repeated) 



Henrik von Arnold, Director, Stockholm Visitors Board/Stockholm Convention Bureau, Sweden 

Audience 

Delegates who will be undertaking bids for international association meetings but don't have much experience; highly 

relevant for executives who've moved from handling corporate meetings to have responsibility for association meetings. 

Not for experienced bidders. 

Description 

The basics of bidding, from responding to RFPs and open year announcements, through to the actual bid presentation, 

including how to work with local Ambassadors. 

2 hrs CMP Blueprint Section II Financial & Contract Management 

TST08: Introduction to PR 



Roger Kellerman, Publisher, Meetings International, Sweden 

Atti Soenarso, Editor in Chief, Meetings International, Sweden 

Mathijs Vleeming, Marketing Project Manager, ICCA, The Netherlands 

Audience 

Non-PR professionals who are charged with handling the PR responsibilities for their organization, including integrating 

this with their overall Marketing Plan. 

Description 

Learn how to use the ICCA PR Kit to cost-effectively raise your organisation's PR profile and to monitor the effectiveness of 

your PR efforts, pick up lots of ideas and advice on handling PR in-house without use of a specialist PR agency. 

Tuesday Skills & Techniques Workshops – Sessions Repeated, 13.30-14.30 

With the exception of TST02: Advanced Presentation Skills & TST07: Basics of Bidding for Association Meetings 

TE102: Guiding Your Organization and Running Your Events in a Dangerous, Risky, Uncertain, Insecure World 


Moderator 

Martin Lewis, Managing Editor, CAT Publications, United Kingdom 

Speakers 

Dr Judith Fisher, Senior Cruise Ship Physician, The Carnival Corporation, USA 

Prof. Nobhojit Roy, Professor of Public Health, Jamsetji Tata Centre for Disaster Management, India 

Aloysius Arlando, CEO, Singex Venues Pte. Ltd Singapore Expo 

Marcel Ewals, Managing Director, AsiaCongress Events Company Ltd, Thailand 

Hans Kanold, CEO, Safehotels Alliance AB, Sweden 

Format Presentations + Moderated Panel Discussion + Question & Answer 

Audience 


Description 

Different perspectives on the key issues in our industry with relationship to risk, safety, disaster management, and other 

related topics. The panel will consider issues such as how to reassure delegates, how to realistically estimate risk, how to 

communicate when disaster actually strikes. Our panel have personal experience of handling security for major 

intergovernmental events, relocating events in emergency situations, and dealing with the aftermath of natural disasters 

and terrorism. There will be a Discussion Forum later in the programme to help ICCA create a handbook for members on this 

subject. 

1.5 hrs CMP Blueprint Section IV Logistics 

TE103: The Technical Meeting Room of Tomorrow 


Moderator 

Sally Greenhill, Managing Director, The Right Solution Ltd., United Kingdom 

Speakers 

Lars van den Heuvel, Senior Product Manager Conference Systems, Bosch Security Systems BV, The Netherlands 

Holger Lange, Branch Office Manager, Brähler ICS Konferenztechnik International Congress Service AG, Germany 

Philip Loh, General Manager, Brähler ICS Konferenztechnik International Congress Service AG, Germany 


Tuesday Education Set 1 (TE1), 15.00-16.30 

TE101: Case Study – International Association FENS (Federation of European Neuroscience Societies) 

Selects a Core PCO to Handle Their 6,500 Person Congress 


Moderator 

Christian Mutschlechner, Director, Vienna Convention Bureau, Austria 

Speakers 

Prof. Dr. Alois Saria, Treasurer, FENS (Federation of European Neuroscience Societies), Germany 

Dan Rivlin, Managing Director, Kenes Group, Switzerland 



Audience 

General interest, but particularly relevant for Venue executives responsible for the technology in their meeting rooms, 

and for Meetings Management companies. 

Description 

What's happening to the technology in a typical meeting room? Hear the very latest with regard to new WiFi specifications 

(a big issue in Europe as new regulations come into effect), what sort of hard-wired infrastructure is essential, what new 

projection and sound equipment is emerging, the future of simultaneous interpretation. What are top corporate clients 

demanding, what's being used by intergovernmental meetings, and are international associations making use of the best 

equipment that's available. And what's happening to prices? 

1.5 hrs CMP Blueprint Section V Programme 

Audience 

Senior directors interested in association decision-making processes; particularly relevant for Meetings Management 

company executives responsible for negotiating multi-year contracts with association clients. 

Description 

A unique opportunity to hear the detailed inside story of how FENS selected a core PCO to run their future events. The 

decision-making process, the key considerations taken into account by the association, the concerns that needed to be 

overcome, and other issues will be candidly outlined in this case study. 

1.5 hrs CMP Blueprint Section III Facilities & Services.

55 

Programme Tuesday 26 October Programme Tuesday 26 October 56 


TE104: Meetings Industry Advocacy – Opportunities for all Countries and Cities to Increase Influence and 

Win Arguments 


Moderator 

Gregg Talley, Chief Strategy Executive, Convention Industry Council, USA 

Panel 

Didier Scaillet, Chief Development Officer, Meeting Professionals International (MPI), Luxembourg 

Leigh Harry, President, Joint Meetings Industry Council (JMIC), Belgium 

Sherrif Karamat, Chief Operating Officer, Professional Convention Management Association (PCMA), USA 

Elizabeth Rich, Chief Executive, Business Events Council of Australia (BECA), Australia 

Format Moderated Panel Discussion + Question & Answer 

Audience 

General interest, particularly relevant for CEO/President level delegates. 

Description 

Leaders from leading meetings industry associations and the umbrella organisations CIC and JMIC come together to 

discuss the latest progress towards achieving global meetings industry economic impact data and to consider what other 

tools and information will be necessary for our industry to adequately argue its case with politicians and key audiences. 

Significant progress has been achieved over the last couple of years, but more action is needed in as many countries as 

possible to keep the momentum moving. 


TE105: Shocking, Fabulous, Wild, Brilliant – What the World's Top Brands are Doing at Their Live Events 

and What it Means for the Rest of Us 


Moderator 

Bente Bratland Holm, Convention Director, Norway Convention Bureau, Norway 

Speaker 

David Grant, Director, David Grant Special Events, Australia 


Audience 


Description 

David Grant has spent years creating the most spectacular and impactful events for top companies with the biggest budgets 

and the toughest clients as their delegate audience. This session is a kaleidoscopic journey through the trends, concepts, 

colours, and themes that these top clients – in luxury goods, finance, automotive and other big sectors - are using. Pick up 

great cutting-edge ideas to tempt your own clients, change your thinking on the theme parties and networking zones in 

events you create in your venues or in the bids and RFPs you submit. Where these companies lead, the overall market 

follows, so use this session to get ahead of the curve! 

TE106: Convention 2020 Discussion Forum – Key Strategic Issues for Business Event Owners, Designers 

and Managers Over the Next Decade 


Facilitator 


Format Discussion Forum 

Audience 

Association and private event owners, CEOs and senior directors from the Meetings Management sector especially, and 

all senior executives interested in the future shape of meetings. 

Description 

In this interactive session, Convention 2020 project director Rohit Talwar will lead off with a short overview of some of the 

critical challenges and choices for event owners, managers and designers emerging out of the research to date. 

Rohit will then facilitate a discussion between the audience and a panel of ICCA members who are sponsoring the 

Convention 2020 study. The discussion will explore key topics including: 

• How are business meetings and events likely to evolve over the next decade? 

• What changes can we expect to see in delegate demands and behaviour? 

• What are the implications for event strategy, organisation and business models? 

• What are the critical implications, opportunities and dangers facing association event owners, meetings management 

companies and suppliers to these events? 

• What issues should we be exploring further through the ICCA research programme and Convention 2020? 

The outputs of the discussions will be captured and fed into future outputs from the Convention 2020 research 

programme. 



2nd Floor, Room 2.03-2.04 

Speakers 


Description 

The Introductory Workshops provide a general introduction to ICCA's unique online Association Database including the Hot 

Leads, Key Contacts, Calendar and other services which ICCA offers. You will learn how to use these research tools through 

in-depth demonstrations and case studies. 



57 

Programme Wednesday 27 October Programme Wednesday 27 October 58 



All day Expert Advice Appointments Ground Hall 6 

All day ICCA Research One on One appointments 2nd 2.03-2.04 


09.30-10.30 WCL: Copenhagen-Denmark Lecture: Ground Hall 3 

Eastern Philosophies, Mythical Mindsets, and 

Cultural Creativity: What Concrete Lessons 

do they Offer for Business Success? 

sponsored by the Danish ICCA members 



WE101: How COP15 Helped Create a Brand for Ground Hall 3 

an Entire Country 

WE102: Fast-Growing Mass-Channels to Market – Ground Hall 1 

New Business Opportunities for ICCA Members? 

WE103: Creating Your Own New International Ground Hall 5 

Events from Scratch 

WE104: Project Development Forum: Creating Ground Hall 2 

a Comprehensive Risk, Security & Disaster 

Management Resource Kit for ICCA Members and 

International Association Meeting Planners 

11.00-12.30 Introductory ICCA Data Workshop 2nd 2.03-2.04 

12.30-14.00 Lunch Sponsored by Hyderabad Airport Ground Hall 4 


WE201: Building Delegate Numbers Ground Hall 5 

Plenary Session & Keynote Address – The Copenhagen–Denmark Lecture, 09.30-10.30 

Sponsored by the Danish ICCA Members 

WCL: Copenhagen-Denmark Lecture: Eastern Philosophies, Mythical Mindsets, and Cultural Creativity: What 

Concrete Lessons do they Offer for Business Success? 


Speaker 

Dr. Devdutt Pattanaik, Chief Belief Officer, Future Group, India 

Description 

Devdutt Pattanaik, one of the star speakers at the TED India conference, adviser to top multinational companies, and prolific 

author and commentator, will change the way you think about the paths to business success. Arguing that whilst the 20th 

century world was shaped by Western philosophical approaches and US- and European-centric multinational companies, the 

21st century's business environment is exceptionally relevant to Eastern concepts and ways of thinking. Companies and 

individuals who learn to embrace these sometimes radical and seemingly eccentric ideas will not only be better placed to do 

business with companies and clients in China, India and beyond, but will transform their potential for success in all markets and 

for all their staff and stakeholders. First-time visitors to India frequently find that their thinking is utterly transformed by what 

they experience: this year's Copenhagen-Denmark Lecture hopes to achieve the same thing for ICCA delegates' business 

philosophies! 

1.5 hrs CMP Blueprint Section V Programme 

Wednesday Education Set 1 (WE1), 11.00-12.30 

WE101: How COP15 Helped Create a Brand for an Entire Country 


Moderator 

Eduardo Chaillo, Meetings Executive Director, Mexico Tourism Board, USA 

Speaker 

Svend Olling, now Danish Ambassador to Bangladesh, previously responsible for hosting the 2009 UN Intergovernmental 

Conference on Climate Change – COP15 



WE202: Mobile Platforms, Social Media, iPads & Ground Hall 1 

Apps: Why There's a Revolution Coming for 

Destination Marketing? 

WE203: Global Strategies & Objectives of Ground Hall 2 

International Associations 

WE204: Why Community is the Foundation of Global Ground G.01 - G.03 

Competitiveness 

16.00-17.00 Closing session Ground Hall 3 


Audience 


Description 

A totally new perspective on one of the world's biggest and most important meetings, COP15 held last December in 

Copenhagen. How the Danish government decided to bid to host this event, not just because they believed in its objectives, 

but in order to create a powerful brand for their country and its business community, including the Danish meetings industry. 

Hear the inside story from the man who was at the heart of this ambitious project. 


17.00-18.00 Leipzig, Germany: Next Destination Reception 

sponsored by the German Host Committee 2011 

WE102: Fast-Growing Mass-Channels to Market – New Business Opportunities for ICCA Members? 


18.00-19.00 Transfers to the official hotels from HICC 

Speakers / Joint Moderators 

Chuck Ghoorah, Executive Vice President of Sales and Marketing, Cvent, USA 

Carole McKellar, Executive Director, Europe, HelmsBriscoe, United Kingdom 

Format Interactive Presentations 

Audience 

General interest, especially to sales directors and delegates responsible for policy and strategy matters. 

Description 

Event has created by far the fastest growing meetings industry portal connecting buyers and sellers, generating thousands of 

RFPs and providing free profiling for thousands of venues. HelmsBriscoe created it's similarly successful, unique model of selfemployed 

sales executives around the world who are working in both corporate and association meetings markets. Find out 

how their business models work (including how and where they make their revenue), how quickly and in which regions of the 

world they're growing, and how to get a bigger slice of the business they're handling. 


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Programme Wednesday 27 October 

Programme Wednesday 27 October 

60 


WE103: Creating Your Own New International Events from Scratch 


Moderator 

Sarah Markey-Hamm, National Manager, ICMS Pty Ltd, Australia 

Speakers 

Clive Dwyer, Director - Business Development, Melbourne Convention Exhibition Centre (MCEC), Australia 

Prof. Lee Yong Tsui, Organising Chair of SIGGRAPH (Special Interest Group on Graphics and Interactive Techniques) 

Asia Conference 2008, Singapore and Associate Professor, Nanyang Technological University, Singapore 

Heung Sik Choi, CEO, Daejeon Convention & Visitors Bureau, Republic of Korea 


Audience 

General interest, particularly relevant for any delegates responsible for business development strategy. 

Description 

Why wait for events to come to you? Why not create your own? Each presenter has successfully gone down this route, not 

only inventing new business for a particular destination, but instigating new rotation patterns that could benefit other ICCA 

members. Find out what conditions are needed to create such events, the challenges that have to be overcome, and the 

business opportunities that are still waiting to be exploited. 


WE104: Project Development Forum: Creating a Comprehensive Risk, Security & Disaster Management 

Resource Kit for ICCA Members and International Association Meeting Planners 


Moderator 

Martin Lewis, Managing Editor, CAT Publications, United Kingdom 

Speakers 

Dr Judith Fisher, Senior Cruise Ship Physician, The Carnival Corporation, USA 

Prof. Nobhojit Roy, Professor of Public Health, Jamsetji Tata Centre for Disaster Management, India 

Aloysius Arlando, CEO, Singex Venues Pte. Ltd Singapore Expo 

Marcel Ewals, Managing Director, AsiaCongress Events Company Ltd. Thailand 

Hans Kanold, CEO, Safehotels Alliance AB, Sweden 

Format Centrally moderated Round Table discussions 

Audience 


Description 

Join the panellists from yesterday's session - "Guiding Your Organisation and Running Your Events in a Dangerous, Risky, 

Uncertain, Insecure World" - who will lead a practical session to identify what should be included in a new ICCA Risk, 

Security & Disaster Management Resource Kit. What topics should be included to create a comprehensive index? Which 

case studies will have greatest value? Where are the best check-lists and best-practice guidelines to be found? Which PCOs, 

venues, and international association clients will be willing to share material and processes that they have developed inhouse 

to address specific risk issues? The emerging Resource Kit will be made available to the thousands of international 

associations in the ICCA database, as well as becoming a valuable tool for ICCA members themselves. 

1.5 hrs CMP Blueprint Section IV Logistics 


2nd Floor, Room 2.03-2.04 

Speakers 


Description 

The Introductory Workshops provide a general introduction to ICCA's unique online Association Database including the Hot 

Leads, Key Contacts, Calendar and other services which ICCA offers. You will learn how to use these research tools through 

in-depth demonstrations and case studies. 

Wednesday Education Set 2 (WE2), 14.00-15.30 

WE201: Building Delegate Numbers 


Speaker / Facilitator 

Scott Taylor, Chief Executive, Glasgow City Marketing Bureau, United Kingdom 

Speakers 

Ivo Franschitz, Owner & Managing Director, dm&c / destination management & consulting gesmbh, Austria 

Krister Ungerboeck, President, Ungerboeck Systems International, USA 

Format: Case studies + Round Table Discussions 

Audiene 

General interest for delegates concerned with event marketing issues - all industry Sectors. 

Description 

Three brief presentations on interesting models and techniques will set the scene for delegates to share information and 

experiences about how they are assisting clients to boost the numbers attending conferences. At a time of shrinking or 

static numbers of events, maximizing attendance at the ones that do take place has never been more important. Marketing 

concepts, financial models, and new technological tools will all be included in the mix for discussion. 


WE202: Mobile Platforms, Social Media, iPads & Apps: Why There's a Revolution Coming for Destination 

Marketing? 


Speaker 

Michael Priem, CEO, USDM.net, USA 

Format Presentation + Q&A 

Audience 

Senior executives responsible for marketing strategy, especially Destination Marketing Sector delegates. 

Description 

Are you going to survive or lose your head in the revolution that's just around the corner? Forget most of what you've 

learned about destination marketing for both the meetings and leisure sides of the business, because the rule book is being 

torn up by the new generation of technology: iPhones, social media, geolocation, and tens of thousands of Apps are going to 

change the competitive landscape as dramatically as the early internet and the first destination websites did 20 years ago. 


WE203: Global Strategies & Objectives of International Associations 


Moderator 

Robin Lokerman, President-MCI Asia Pacific, CEO-Institutional Division, MCI, Singapore 

Panel 

Luc Hendrickx, Director, Congresses and Governance, IDF - International Diabetes Federation, Belgium 

Luc Maene, Director General, IFA - International Fertilizer Industry Association, France & President, ESAE - European 

Society of Association Executives 

Leigh Wintz, CAE, Executive Director, Soroptimist International of the Americas, USA 

Format Moderated Panel Discussion 

Audience 


Description 

Top international associations discuss the business environment that they are facing, and the strategic decisions they are 

taking to achieve their global objectives. The discussion will include debate on the emergence of regional meetings to meet 

regional objectives, the competition that's growing between associations and from non-association sources, their 

perceptions of developments on the supply side, and where and in what sort of venues do they think they'll be organizing 

more meetings in future years. 



61 

Programme Wednesday 27 October Long Standing ICCA Members 

62 


WE204: Why Community is the Foundation of Global Competitiveness 

Ground Floor, Room G.01-G.03 

Speaker 

Hari Kumar, Managing Director, Deloitte, India 


Audience 

General interest for all delegates. 

Description 

On 11 June 2010, Deloitte India helped improve the lives of over 180,000 individuals thanks to the work of its staff during 

the company's eighth IMPACT Day. But this isn't simply an annual CSR activity programme: instead, it's the centrepiece of a 

business philosophy that has enabled a permanent sense of community engagement and empowerment to be established 

throughout Deloitte's staff over the 10 years since the company set up its India HQ in Hyderabad. And just as importantly, 

it's become a source of powerful competitive advantage for the company in one of the most competitive business 

environments on the planet, working in the most globally competitive, knowledge-intensive fields. Find out how Deloitte 

connects community spirit, the knowledge economy, individual motivations and national aspirations, and long-term 

business advantage, and hear Hari Kumar's views on the potential future roles of meetings in this business environment. 

This year, the following companies have been ICCA members for 20, 30 or 40 years. ICCA 

would like to thank them for their loyalty and support over the years. 

20 Years 

Belgium Convention Bureau for Flanders & Brussels 

CIM - Conference & Incentive Management T& M Media GmbH & Co. KG 

Edinburgh Convention Bureau 

Hungarian National Tourist Office 

Karlsruher Messe- und Kongress GmbH (KMK) 

Nagoya Convention & Visitors Bureau 

Norway Convention Bureau 

Perth Convention Bureau 

The Swedish Exhibition & Congress Centre, Goteborg 

Turismo de Lisboa Visitors & Convention Bureau 

The University of Manchester 

VisitScotland Business Tourism Unit 

World Trade Center Moscow 

30 Years 

Cyprus Tourism Organization 

Kongresist Convention & Destination Management Inc. 

Ministry of Culture and Tourism The Republic of Indonesia 

Netherlands Board of Tourism & Conventions 


Stockholm International Fairs & Congress Center 

Stockholm Visitors Board/Stockholm Convention Bureau 

Ultramar Event Management (TUI Travel PLC) 

Vienna Convention Bureau 

40 Years 

Austropa Interconvention Verkehrsbuero Kongress Management GmbH 

Business Tourism Unit -Failte Ireland- 

Eurotur S.R.L. 

VisitBritain

63 

Acknowledgements 


ICCA and the Indian Host Committee would like to thank the sponsors for their very generous support: 

• Accor Hospitality 

• Andhra Pradesh Tourism 

• Bedouk - Meetings & Events Media 

• Busan Convention & Visitors Bureau Busan Metropolitan City 

• Canadian Local Host Committee, ICCA Congress 2008, Victoria 

• CAT Publications 

• Certain Software 

• Danish ICCA members 

• Dubai Convention Bureau 

• EIBTM 

• German Host Committee, ICCA Congress 2011, Leipzig 

• GMR Hyderabad International Airport Ltd 

• Government of India 

• Greek Local Host Committee, ICCA Congress 2006, Rhodes 

• HeadQuarters Magazine 

• Highbrow 

• Hyderabad International Convention Centre 

• Hyderabad Marriott hotel & Convention Centre 

• I&MI Media 

• ICCA African Chafter 

• IMEX 

• Korea MICE Expo 

• MEET TAIWAN 

• Mexico Tourism Board 

• Seoul Tourism Organization 

• Spotme 

• Thai Local Host Committee, ICCA Congress 2007, Pattaya 

ICCA Business Partners 

ICCA is proud to be strategically collaborating with Bosch Congress Rental Network, Brähler ICS 

Konferenztechnik International Congress Service, CAT Publications, EIBTM/Reed Travel Exhibitions, 

IMEX and I&MI Media to develop continuously improving commercial benefits for ICCA members 

worldwide. 

Liability 

The Local Host Committee and ICCA act as agents only in securing hotels, transport and travel services 

and in no event shall be liable for acts or defaults in the event of injury, damage, loss, accident, delay or 

irregularity of any kind whatsoever during arrangements organised through contractors or the 

employees of such contractors in carrying out services. Hotel and transportation services are subject to 

the terms and conditions under which they are offered to the public in general. The Local Host Committee 

reserves the right to make changes where deemed necessary, without prior notice to parties concerned. 

All disputes are subject to Indian law. 

Disclaimer 

ICCA reserves the right to make changes to the programme if necessary. ICCA is not responsible or liable 

for non-delivery of services beyond its control.

65 

Spotme 


Co-sponsored by Seoul Tourism Organization, Mexico Tourism Board, Busan Convention 

and Visitors Bureau / Busan Metropolitan City and the ICCA African Chapter 

The networking tool Spotme will be available again at this year's ICCA Congress & Exhibition. Spotme is a 

handheld device which will be given to all delegates at the congress. The device will facilitate networking and 

business exchanges as follows: 

• Throughout the event delegates will be able to access information and photos of all attendees in the 

people database, as well as the events they wish to exchange information about. Using customisable 

search criteria, delegates can browse the list of participants. 

• Expert Advice Appointments. All pre-set meetings will be loaded on to Spotme, giving each delegate 

a personalised programme. 

• The device has a radar function which displays the photos and details of all people standing up to 30 

meters away. It provides a completely new way to discretely decide who to meet during coffee; 

to personally identify the people sitting nearby at lunch; or simply to look up forgotten names. 

• The device can be set to discretely alert users when a target contact comes within 10 meters. A pop-up 

description and photo appears and the user can then decide whether to take the plunge and make that 

crucial handshake. 

• Messaging, much like text messaging on mobile phones, lets delegates handle the logistics of where 

and when to meet. Each attendee can reach every other attendee to set up appointments and to confirm 

meeting requests. For every message received, the sender's photo and details can be immediately 

viewed at the simple press of a button. Appointments made and congress programme are all saved to 

the device for easy access. 

• Delegates can exchange electronic business cards in a simple point-and-shoot action. At the end of 

the event, a personalised contact log, with the collected cards and photos, will be accessible for every 

participant. The contacts can then be copied and pasted directly into any personal information 

management software. 

• After the event, delegates will also be able to see which continuing education credits they have collected, 

in addition to being able to download speaker presentations from their personal Spotme webpage. 

Spotme Coverage 

Full Spotme service is available in all the meeting rooms and public areas of the HICC. In all other areas 

delegates will be able to use the radar, spotting, note taking, business card exchange, browse the 

agenda, people list, maps and binder. However reception of messages and updates will be delayed until 

the participant returns to an area with coverage.

ICCA Final programme 1010

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