Technical Conference and Expo - IGSHPA - Oklahoma State ...
Technical Conference and Expo - IGSHPA - Oklahoma State ...
Technical Conference and Expo - IGSHPA - Oklahoma State ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Tuesday<br />
Time Track Room Title/Description<br />
8:30 am E 110 Marketing Concepts<br />
10:00 am Break<br />
Find Success with Strategic Marketing<br />
John Mowen & Sterling Bone<br />
While the same strategic marketing issues apply to both large <strong>and</strong> small firms,<br />
the tactics used by small firms are different from those employed by corporations.<br />
This seminar is designed to provide practical advice to managers in<br />
small firms for increasing their profitability.<br />
In the morning session, John Mowen will identify five keys to marketing strategy<br />
that increase profitability. He will also discuss nine principles for managing<br />
customers, employees <strong>and</strong> yourself.<br />
In the afternoon session, Sterling Bone will take an “inside-out” perspective <strong>and</strong><br />
introduce you to the FISH! philosophy which is designed to help managers realize<br />
their dreams of linking the interests of employees to customer satisfaction.<br />
The International Ground Source<br />
Heat Pump Association would<br />
like to thank<br />
Geo-Enterprises<br />
for their continuing support of<br />
<strong>IGSHPA</strong> <strong>and</strong> the Geoexchange<br />
Industry<br />
www.geo-enterprises.com<br />
918-379-0193<br />
The International Ground Source<br />
Heat Pump Association would<br />
like to thank<br />
Florida Heat<br />
Pump Mfg.<br />
for their continuing support of<br />
<strong>IGSHPA</strong> <strong>and</strong> the Geoexchange<br />
Industry<br />
www.fhp-mfg.com<br />
954-776-5471<br />
13
Change language