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Annual Report 2012-13 - India Infoline Finance Limited

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Business segments<br />

B. Gold loans<br />

35%<br />

<br />

₹41.6 bn<br />

Assets under management<br />

Highlights, <strong>2012</strong>-<strong>13</strong><br />

As on March 31, 20<strong>13</strong> gold loans<br />

accounted for 41% of the company’s<br />

consolidated loan book with ` 41.6<br />

bn of assets under management.<br />

The Company added close to 150<br />

branches, taking the total number<br />

to 1,446 across more than 600<br />

locations. As a strategy, we entered<br />

regions through large cities and<br />

gradually penetrated the smaller<br />

ones.<br />

The Company undertook extensive<br />

employee training; it engaged<br />

with leading training groups and<br />

academic institutions for the delivery<br />

of employee training programmes<br />

It implemented ‘Ace’, a transactioncentralised<br />

software.<br />

It strengthened regulatory<br />

compliances, capable of addressing<br />

regulatory changes with ease and<br />

speed.<br />

Overview<br />

The Company entered this space<br />

to address the growing demand for<br />

<br />

<br />

customers in big as well as semiurban<br />

and rural areas. The company<br />

<br />

needs of small businessmen,<br />

vendors, traders, farmers and the<br />

salaried class, who for reasons<br />

of convenience availed of the<br />

Company’s credit facilities rather than<br />

seeking loans from banks.<br />

IIFL implemented various schemes<br />

to suit borrowing requirements. The<br />

<br />

of gold jewellery was typically based<br />

<br />

content, valued as per centralised<br />

policies and guidelines.<br />

The average loan tenure was four<br />

months with a maximum tenure of<br />

<br />

up to 60% of the gold jewellery<br />

value, which adequately protected<br />

the company from gold price<br />

<br />

The company’s business was<br />

differentiated on account of<br />

competitive rates and customised<br />

<br />

options. The company’s gold loan<br />

branches were situated in high<br />

concentration residential areas,<br />

enhancing customer convenience.<br />

Safety and security<br />

When the company entered this<br />

business, it distinguished itself<br />

through business transparency and<br />

the online availability of relevant<br />

information. Each branch was<br />

provided a minimum of two security<br />

cameras, sensors, panic buttons,<br />

alarm and sensors connected<br />

<br />

telephone numbers (including the<br />

number of the nearest police station).<br />

The company maintained a 60-day<br />

CCTV camera recording and a<br />

<br />

<br />

technology to open the vault in<br />

addition to documenting customer<br />

<br />

industry. The company’s branches<br />

are guarded 24x7 and it engaged<br />

<br />

the police, army and navy to visit all<br />

branches monthly and undertake<br />

<br />

<br />

<br />

to verify gold purity and personal<br />

discussions). All the company’s<br />

valuers possess more than a year’s<br />

experience.<br />

The company’s gold loan book is<br />

41% of its total lending book, a<br />

sound foundation for growth and<br />

de-risking.<br />

Strategy<br />

The company’s gold loan branches<br />

were positioned as a one-stop<br />

<br />

the portfolio of the individual but also<br />

prospective family opportunities.<br />

To reinforce its service standard,<br />

the company embarked on the<br />

implementation of Customer<br />

Relationship Management software.<br />

16<br />

| <strong>India</strong> <strong>Infoline</strong> <strong>Finance</strong> <strong>Limited</strong>

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