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STAATSKOERANT, 2 NOVEMBER 2004 No. 26928 511 a range of social contexts when developing campaign, media and creative strategies, so that these are appropriate and acceptable to a range of consumers with varying incomes, buying needs and cultural backgrounds
~ ~ ~~ ~~ ~~ 512 . NO. 26928 GOVERNMENT GAZETTE, 2.NOVEMBER 2004 1. TITLE: Develop and write persuasive copy for the services industry 2. 3. 4. 5. 6. 7. 8. UNIT STANDARD NUMBER: LEVEL ON THE NQF: 5 CREDITS: 10 FIELD: Business, Commerce and Management Studies Sub Field: Marketing ISSUE DATE: REVIEW DATE: . PURPOSE: Learners credited with this unit standard will be able to describe the industry the persuasive copy is being developed for, conceptualse, develop and write the copy for both above and below the line media within the service industry. Learners are also able to evaluate the impact and effectiveness of the persuasive copy and take corrective action where necessary to meet the original objectives The qualifying learners are capable of: 0 0 0 0 Describing the services industry Conceptualising, developing and writing persuasive copy for the services industry using abovethe-line media Conceptualising, developing and writing persuasive copy for the services industry using alternative media, below-the-line and the internet Evaluating the impact/effectiveness of the persuasive copy 9. LEARNING ASSUMED TO BE IN PLACE: Learners accessing this qualification will have demonstrated competence against the standards in the qualification, National Certificate in Copywriting at NQF Level 5 or equivalent ' 10. SPECIFIC OUTCOMES AND ASSESSMENT CRITERIA: I . . Specific Outcome 1 : Describe the service industry Assessment Criteria 1.1 Service industry is described using correct terminology and description is in line with industry norms and practices 26928- 16
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