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STAATSKOERANT, 2 NOVEMBER 2004 No. 26928 505
1. TITLE: Manage a communications project
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UNIT STANDARD NUMBER:
LEVEL ON THE NQF: 6
CREDITS: 10
FIELD:
Business, Commerce and Management Studies
Sub Field:
Marketing
ISSUE DATE:
REVIEW DATE
PURPOSE:
Learners credited with this unit standard will be able to identify and select the best communication
method and format for a communications project. Learners will be able to implement and
management the communications project and identify areas that need improvement and take the
necessary action towards meeting the project objectives
The qualing learners are capable of:
0 Identifying, evaluating and selecting the communications methods and format
0 Implementing the communications project
0 Managing the communications project
0 Reviewing the communications project effectiveness
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LEARNING ASSUMED TO BE IN PLACE:
Learners accessing this qualification will have demonstrated competence against the
standards in the qualification, National Certificate in Copywriting at NQF Level 5 or equivalent
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SPECIFIC OUTCOMES AND ASSESSMENT CRITERIA:
Specific Outcome 1 :
Identify, evaluate and select the communications
methods and format
Assessment Criteria
1.1 Objectives are defined in relation to the communication purpose and level and
communications situation.
1.2 The target audience is identified and communication methods are evaluated and selected
for their suitability for the communication situation,
1.3 The format for the specific communication is analysed and approved to meet the intended
communications objectives.