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STAATSKOERANT, 2 NOVEMBER 2004 No. 26928 521 Specific Outcome 4: Evaluate the impadeffectiveness of the persuasive copy Assessment Criteria 4.1 The persuasive copy is evaluated for impactleffectiveness against required objectives 4.2 Corrective action is implemented to meet objectives in line with company standard operating procedures 11. ACCREDITATION AND MODERATION: 0 An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA 0 Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA 0 Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA 0 Moderation of assessment will be conducted by the relevant ETQA at its discretion 12. RANGE STATEMENT: Above-the-line-media will include. outdoor media, television, cinema, radio, newspapers and magazines 0 Below-the-line media will include brochures, flyers, direct mail, annual reports and point of sale material 0 Campaign will include any item in above-the-line media, below-the-line, alternative, internet brands and packaging 13. NOTES: 0 EMBEDDED KNOWLEDGE: 0 An understanding of the processes for developing retail and wholesale
522 No. 26928 GOVERNMENT GAZETTE, 2 NOVEMBER 2004 CRITICAL CROSS-FIELD AND DEVELOPMENTAL OUTCOMES The ability to: 0 Collect, analyse, organise and critically evaluate information so that campaign development processes are inline with client and organisational requirements 0 Communicate effectively with all stakeholders when managing the development of a campaign around a single concept Understand the world as a set of related systems where ongoing campaign development processes selected and used lead to the overall success of the campaign 0 Organise oneself and one's activities so that alternative strategies exist in the event of current strategies being rejected or failing and there are insufficient resources available Work effectively with others to ensure campaign development processes run smoothly Identify and solve problems pertaining to the development of persuasive copy In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally and aesthetically sensitive across a range of social contexts when developing persuasive copy so that it is acceptable to a range of people with varying cultural backgrounds A
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