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STAATSKOERANT, 2 NOVEMBER 2004 No. 26928 523 ?. TITLE: Develop and write persuasive copy for business to business clients 2. UNIT STANDARD NUMBER: 3. LEVEL ON THE NQF: 5 4. CREDITS: 6 5. FIELD: Business, Commerce and Management Studies Sub Field: 6. ISSUE DATE: 7. REVIEW DATE: a. PURPOSE: Marketing Learners credited with this unit standard will be able to describe the industry the persuasive copy is being developed for, conceptualse, develop and write the copy for both above and below the line media within the business to business industry. Learners are also able to evaluate the impact and effectiveness of the persuasive copy and take corrective action where necessary to meet the original objectives The qualifying learners are capable of: 0 Describing the business to business industry Conceptualising, developing and writing persuasive copy for business to business using abovethe-line media 0 Conceptualising, developing and writing persuasive copy for business to business using alternative media, below-the-line and the internet 0 Evaluating the impactleffectiveness of the persuasive copy 9. LEARNING ASSUMED TO BE IN PLACE: 0 Learners accessing this qualification will have demonstrated competence against the standards in the qualification, National Certificate in Copywriting at NQF Level 5 or equivalent IO. SPECIFIC OUTCOMES AND ASSESSMENT CRITERIA: Specific Outcome 1 : Describe the business to business industry Assessment Criteria 1.1 The business to business industry is described using correct terminology and description is in line with industry norms and practices
524 No. 26928 GOVERNMENT GAZETTE, 2 NOVEMBER 2004 Specific Outcome 2: Conceptualise, develop and write persuasive copy for business to business using above-the-line media Assessment Criteria 2. I 2.2 2.3 2.4 2.5 2.6 Persuasive copy for business to business using outdoor media is conceptualised and written in the required format Persuasive copy for business to business using television / cinema is conceptualised and written in the required format Persuasive copy for business to business using radio conceptualised and written in the required format Persuasive copy for business to business using newspapers is conceptualised and written in the required format Persuasive copy for business to business using magazines is conceptualised and written in the required format Persuasive copy for business to business using editorials / advertorials is conceptualised and written in the required format Specific Outcome 3: Conceptualise, develop and write persuasive copy for business to business using alternative media, below-the-line and the internet Assessment Criteria 3.1 3.2 3.3 3.4 3.5 Persuasive copy for business to business using alternative media is conceptualised and developed in the required format Persuasive copy for business to business using labels and packages is conceptualised and developed in the required format Brand names are conceptualised and developed for business to business in the required format Persuasive copy for business to business using below-the-line media is conceptualised and developed in the required format Persuasive copy for business to business using the internet and web pages is conceptualised and developed in the required format
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