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11.
ACCREDITATION AND MODERATION:
i An individual wishing to be assessed (including through RPL) against this unit standard may
apply to an assessment agency, assessor or provider institution accredited by the relevant
ETQA
0 Anyone assessing a learner against this unit standard must be registered as an assessor with
the relevant ETQA
0 Any institution offering learning that will enable achievement of this unit standard or assessing
this unit standard must be accredited as a provider with the relevant ETQA
e Moderation of assessment will be conducted by the relevant ETQA at its discretion
12.
RANGE STATEMENT
Forms of marketing communications include but are not limited to; advertising, direct
marketing and relationship marketing, sponsorship, event marketing, sales promotions, public
relations and alternative strategies
0 Standard applies to marketing management, customer management, marketing
communications and marketing research
0 Media wil includes but is not limited to; all electronic, print, outdoor, digital media, e media
and direct media
13.
0 EMBEDDED KNOWLEDGE:
0 Knowledge of methods and techniques for managing communications projects
0 Knowledge of various types of target audience and best methods and processes for reaching
them
0 An understanding of methods and techniques for dealing with and managing people
CRITICAL CROSS-FIELD AND DEVELOPMENTAL OUTCOMES
The ability to:
Collect, evaluate, organise and critically evaluate information to enable accurate decisions to
be made regarding communications methods, format and target audience
Communicate effectively with project team to encourage implementation and for monitoring
purposes
Work effectively with others in the managing of the communications project to assist with its
successful implementation
Identify and solve problems pertaining to the selection and implementation of the
communications project
In order to contribute to the full personal development of each learner and the social and
economic development of society at large, it must be the intention underlying any programme
of learning to make an individual aware of the importance of: being culturally sensitive across
a range of social contexts so that the communication processes and formats chosen will be
acceptable to a range of individuals with varying cultural backgrounds
Use science and technology in the implementation of the communications project