SECTION 49 - SIGNS - Waikato District Council

49.1 

SECTION 49 - SIGNS 

Introduction - The Nature of Signs 

Characteristics of signs include the message, or meaning (eg a white cross at the roadside signifies a road 

fatality) size, colour, design, number, location and duration. The spatial impacts of the structural elements of 

signs on road safety and visual amenity can be quantified in terms of bulk and location. Determining the 

impacts of the message conveyed by a sign involves gauging how people “read” their outdoor environment. 

For example, identifying a site by its name is an expected and coherent message in the outdoor 

environment. Conversely, a sign notifying the monetary exchange rate in the outdoor environment makes as 

much “sense” as a “NO RIGHT TURN” sign in a stock exchange building. The issue therefore is not whether 

the message is “necessary”; but to what extent, with respect to permitted status, does the message interpret 

or add meaning to the environmental context of the Waikato District. Conversely, does the message detract 

or distract from, or confuse the coherent interpretation of the environmental context in which the message 

appears? 

The greatest impact of a sign on the environment occurs when the sign first appears. Duration lessens the 

prominence of signs. However, the effect of a permanent sign, visible from adjacent residences, can 

severely degrade the pleasantness of visual, social or cultural amenity for neighbours, even though 

distraction to regular passers-by from the sign may decrease as the duration of the sign lengthens. 

The Purpose of Signs 

The purpose of signs is to attract the attention of and provide information to road users and the general 

public. Information is conveyed for a number of reasons. These include: controlling traffic movements, 

warning of hazards, identifying properties, giving notice of forthcoming events, and informing about available 

goods and services. 

Adverse Effects of Signs on Environments 

Amenity standards vary throughout the Waikato District, and are created by the range and nature of land 

uses in an area. Different areas can accommodate the impacts of signs more readily than others. Town 

centres and industrial areas are less likely to be affected by a greater number and larger sizes of signs than 

are residential and rural areas. The visual amenity of residential and rural areas is highly sensitive to the 

adverse effects of signs. Also community consultation provides evidence that local communities have a 

greater tolerance for commercial off-site signs that promote local business, and perceive large commercial 

hoardings not related to local business to have the greatest adverse effects on visual amenity in terms of 

structure and message. 

The sensitivity of road environments requires signage for safety reasons in some places, and directional or 

general information in others. Traffic signs, warning signs, and street or road identification signs maintain 

and enhance road user safety. The roading hierarchy in the District Plan ranks the functions of roads. This 

hierarchy also signals the social and economic significance of the routes and creates the opportunity for and 

the value of signs directed at the travelling public. 

Signs that comply with standards are permitted. However, a resource consent may be required in order that 

community safety, values and visual amenity cannot be compromised by signs that: 

• have complicated, inappropriate, confusing, ambiguous or illegible messages; or 

• are poorly constructed or maintained; or 

• are too big in relation to the surrounding scale of buildings and structures; or 

• have distracting or confusing lighting; or 

• have moving parts that can cause injury; or 

• are located inappropriately; or 

• degrade existing natural or cultural features, or character of the site or locality. 

These adverse effects of signs need to be addressed. 

Waikato District Plan 1995 Reprinted November 2003


49.0 ISSUE 

49.0.1 Signs provide important information but they can also adversely affect the safety of people, 

including road users, visual amenity of different areas within the Waikato District, and cultural 

values of people and communities in the Waikato District. 

49.1 OBJECTIVE 

49.1.1 Signs should provide information that communicates a message to the community while 

avoiding, remedying or mitigating adverse effects on communities and road safety, visual 

amenity of different areas within the Waikato District and the cultural values of people and 

communities within the Waikato District, or surrounding areas. 

49.2 POLICIES 

Safety 

49.2.1 To provide for signs where they are an important factor in promoting the safety of the 

community and road users. 

49.2.2 To ensure the message of signs does not confuse road users or encourage them to make 

impulsive manoeuvres. 

49.2.3 To ensure that signs, other than traffic signs, are provided for in a manner that facilitates 

community and road safety. 

Amenity 

49.2.4 To ensure that the number, size and location of signs are compatible with the level of sensitivity 

of different areas to the adverse effects of signs, including visual clutter. 

49.2.5 To encourage a high standard of sign presentation, construction and maintenance. 

49.2.6 To ensure that signs, other than traffic signs, are provided for in a manner that maintains 

landscape and visual amenity, and cultural values while avoiding signs that are incongruous or 

out of character with their neighbourhood. 

Conspicuity 

49.2.7 To ensure that signs are prominently visible, clear, concise and easily read and understood by 

road users. 

49.3 REASONS FOR POLICIES 

49.3.1 Policies recognise that signs provide information that promotes public safety and enables social, 

cultural and economic wellbeing. The potential adverse effects of signs on traffic safety are of 

particular concern to Council. Providing information through signs offers an opportunity for the 

community and businesses to notify their location, activities and services. 

49.3.2 The policies recognise that characteristics of signs need to be managed because different areas 

have different levels of sensitivity to potential adverse effects of signs. Signs which mimic traffic 

signs, contain a message which is out of context with its siting, or are poorly located can distract 

or confuse road users, obstruct visibility of other traffic, present a physical obstruction to traffic 

or detract from amenity values. 

49.4 METHODS 

49.4.1 Implement and enforce rules with respect to number, size, location, placement, materials, 

content and appearance. 

49.4.2 Schedule of Signs. 



49.4.3 Promote guides and codes of practice, relating to sign construction and placement, such as. 

(a) "Advertising Signs and Road Safety: Design and Location Guidelines” (1993) Land 

Transport Safety Authority and Transit New Zealand; 

(b) Design Guide containing a summary of the most significant road safety issues and rules, 

principles for optimal designs for signs compatible with maintaining and enhancing the 

amenity of commercial areas and a regularly updated map of crash sites in the district in 70 

km/hr or greater areas; 

(c) Codes of practice developed by road controlling authorities, sign writing and associated 

professions and industries; and 

(d) Protocols between Council and user groups. 

Advisory Note: These are non-regulatory documents. 

49.4.4 Facilitate aggregated signs at the entrance to towns and townships. 

49.4.5 Negotiate, where appropriate, sponsorship of public street furniture. 

49.4.6 Support the establishment of information signs at the entrance to towns and townships, and at 

sites of natural, cultural and historical interest as resources are available through the Annual 

Plan. 

49.4.7 Educate the community to be aware of restrictions on the erection of signs and the need for 

such restrictions. 

49.5 RULES 

49.5.1 Unless specified elsewhere in the rules, applications for controlled activities will not be notified. 

49.5.2 Unless specified elsewhere in the rules on Signs, rules in the underlying zone apply to signs in 

the adjoining reserves, including roads. 

49.5.3 For the purposes of the rules in Section 49 the use of the term Residential Zones shall include 

the Rural Residential, Urban Pa, Residential Zone, Rural Residential Areas and Mixed Areas of 

the Hopuhopu Zone, and a Scheduled Deferred Residential Area in the Rural Zone. 

49.5.4 The use of the term Rural Zones shall include the Rural Pa Zone and the Rural Areas of the 

Hopuhopu Zone. 

Advice Notes 

Note: (i) Signs erected either on a road or on private property require the permission of either the 

road controlling authority or the property owner, whichever applies. 

Note: (ii) Signs located on a State highway are also subject to Transit New Zealand Bylaw 87/3 

regarding signage. 

Note: 

Note: 

(iii) A certificate of compliance (RMA 1991 s139) will confirm that a sign complies with 

conditions for permitted activities. 

(iv) Signs, such as free-standing signs or signs attached to verandahs or where the 

construction could be inadequate for the particular conditions, may endanger the public 

and require a building consent. However, a requirement to comply with building standards 

does not redefine a sign as a ‘building’ in terms of the District Plan. 


49.5.5 Status of Activities 


Permitted Activities 

49.5.5.1 A traffic sign is permitted and exempt from complying with any conditions for 

a permitted activity. 

49.5.5.2 A sign warning of a hazard or hazards, including power lines crossing 

navigable channels, is permitted notwithstanding all rules, if the activity 

complies with the current relevant statutory regulations. 

Performance standards do not apply. 


49.5.5.3 A sign included on the Schedule of Signs in this Plan is a permitted activity. Performance standards. 

1. the owner of the site agrees to the sign being displayed; and 

2. the sign is visible and remains free of obstruction particularly from 

the overgrowth of vegetation; and 

3. there is no change to the construction, content or location of the 

sign, and 

4. the sign continues to be maintained in a tidy condition. 

49.5.5.4 A sign authorised by a Reserve Management Plan prepared under the 

Reserves Act 1977 is permitted. 


49.5.5.5 A sign related to local or central government elections is permitted. Performance standards. 

1. may be erected at any time during the three month period preceding 

the polling day, and 

2. shall be removed prior to polling day. 

Permitted Activities Controlled Activities Discretionary Activities 

49.5.5.6 

Any activity is permitted if it complies with 

all the relevant standards and terms. 


Any activity which complies with standards and 

terms for a controlled activity is a controlled activity. 


Any sign which does not comply with conditions for a permitted 

activity is a discretionary activity. 


Any activity which does not comply with standards and terms 

for a controlled activity is a discretionary activity. 


A sign displayed on a vehicle or a trailer with the primary 

purpose of displaying the sign and parked either on private 

property or on the road in breach of a rule is a discretionary 

activity. 



49.5.6 Permitted Activities: Conditions 

The following performance standards are the conditions for permitted activities. 

49.5.6.1 Conspicuity of Traffic Signs 

Effect on visibility and conspicuity 

(attention capturing ability) of traffic 

signs 

Performance Standard (Condition) 

A sign shall not: 

1 Imitate the content, colour or appearance of traffic signs; or 

2 Contain moving parts or images; or 

3 Contain reflective materials (ie materials designed to reflect 

light at night); or 

4 Use flashing or revolving lights; or 

5 Invite road users to make immediate traffic manoeuvres. 

Zone 

All zones 

49.5.6.2 Visibility of Signs 

Visibility of Signs 

Performance Standard 

A sign shall not obscure any part of another sign when viewed from 

a public road or other public place. 

Zone 

All zones 

49.5.6.3 Readability of Signs 

Performance Standard 

Posted Speed Area in all Zones 

The minimum lettering size and 

maximum number of characters or 

symbols shall be 

Minimum lettering size directed 

at road users on the road* 

Maximum number of words 

or symbols 

1 124 mm 40 characters or six (6) 

symbols 

2 160 mm 40 characters or six (6) 

symbols 

Less than 70km/hr 

70 km/hr or greater 

* The minimum lettering size excludes on-site directional signage such as carwash directions in a service station. 


49.5.6.4 Number of signs and separation distances 


The following signs in the locations below shall be limited in content, number and by separation distances as defined in the table. 

Content of a Sign Location Maximum No. of Signs Separation Distance 

(a) A sign that identifies the 

site on which it is 

located and any 

activities on that site 

All Posted Speed Areas within Business 

Zone, Dairy Industrial, Marine Industrial 

and Industrial Zones. 

No limit 

No limit on separation distance 

(b) A sign that notifies an 

activity on another site 

1 Posted Urban Speed Areas 50 and 60 

km/hr within Business Zone, Dairy 

Industrial, Marine Industrial and 

Industrial Zones. 

Limited by separation distance 

i) 60 metres from intersections controlled by traffic 

lights, stop or give way signs and pedestrian 

crossings; and 

ii) 60 metres from another sign. 

2 Posted Rural Speed Areas of 70 km/hr 

and 80 km/hr within Business Zone, 

Dairy Industrial, Marine Industrial and 

Industrial Zones. 

Limited by separation distance 




ii) 60 metres from another sign; and 

Minimum distance from the 

entrance of the site to 

which the sign refers: 

iii) 150 metres from the 

site; and 

Maximum distance from 

the entrance of the site to 


iv) No limit 


49.5.6.4 Number of signs and separation distances (continued) 



3 Posted Rural Speed 

Areas of 100 km/hr within 

Business Zone, Dairy 

Industrial, Marine 

Industrial and Industrial 

Zones. 

Limited by separation distance i) 60 metres from intersections controlled by traffic 







iii) 250 metres; and 




iv) No limit 

(c) A sign that identifies the 




All Posted Speed Areas 

within the Rural Zone. 

One (1) sign per site 

Within 6 metres of a vehicle entrance to the site. 

(d) A sign that notifies an 

activity on that or 

another site 


Areas 70km/hr and 

80km/hr within the Rural 

Zone. 

1 Except for frontage to a State highway, one 

(1) sign per site where the frontage onto 

which a sign displayed is greater than 60 

metres and less than one (1) km. 

2 Except for frontage to a State highway, for 

sites with a road frontage onto which a sign 

is displayed greater than 1 km, one (1) sign 

per site plus one (1) sign for every 

kilometre of road frontage. 







which the sign refers 





iv) 3 kms 


49.5.6.4 Number of signs and separation distances (continued) 




Areas of 100km/hr within 

the Rural Zone. 

1 Except for frontage to a State highway, one 

(1) sign per site where the frontage is 

greater than 60 metres and less than one 

(1) km. 

2 Except for frontage to a State highway, for 

sites with a road frontage, onto which a 

sign is displayed, greater than 1 km, one 

(1) sign per site plus one (1) sign for every 

kilometre of road frontage. 


lights, stop or give way signs pedestrian 










iv) 3 kms 

(e) A sign that identifies the 




Residential Zones One (1) per site No limit 

(f) 

A sign that identifies the 

site and its activities, or 

sponsorship of activities 

within that reserve 

Reserves 

1 One (1) sign at or within 6 metres of any 

formed entrance to the reserve. 

2 Within the reserve, refer to underlying zone 

rules or rules for recreation reserves. 

No limit 

Note: 

The sign shall be removed within seven (7) days of the event or activity referred to in a sign having occurred or ceased to operate. 



49.5.6.5 Location of signs 

Location of signs Performance Standards (Conditions) Zone or Posted Speed Sign Areas 

(a) A sign on a road 

(b) No sign 

(c) No sign 

(d) No sign 

shall be: 

1 set back at least 5 metres from the edge of the 

trafficable roadway, except on frontage to a 

State highway where it may be a lesser distance 

if already permitted under Transit New Zealand 

Bylaw 1987/3; and 

2 constructed with frangible (breaks on impact) 

supports if located within 10 metres of the edge 

of the trafficable roadway. 

shall be located within 60 metres of a recorded black 

spot. 

Note: This rule does not include white remembrance 

crosses. 

shall be: 

1 erected upon the following items identified in the 

District Plan: 

i) Archaeological site/s; or 

ii) Registered, recorded, or discovered historic 

site; or 

iii) Scheduled building, place, area or item with 

heritage value. 

2 attached to a tree, except a sign identifying the 

species or its classification in terms of the 

District Plan. 

3 attached to a traffic sign. 

shall be less than 5 metres from the boundary of an 

adjacent Residential Zone or Rural Zone. 

All zones and Posted Speed Areas 

All zones and Posted Rural Speed Area of 70 km/hr 

or greater. 

All zones 

Business Zone 

Dairy Industrial, Marine Industrial, and Industrial 

Zones 



49.5.6.6 Sponsorship on a Sign 

Sponsorship on a sign Zone Performance Standard (Condition) 

(a) Sponsorship credits on signs in 

(b) Sponsorship displayed on outdoor street 

furniture associated with commercial hospitality 

services in 

Rural Zone except Landscape, Ridgeline Protection 

and Coastal Policy Areas; 

Business Zone; 

Dairy Industrial, Marine Industrial and Industrial 

Zones. 

Residential Zones, 

Landscape, Ridgeline Protection and Coastal Policy 

Areas in the Rural Zone. 

Business Zone 

Dairy Industrial, Marine Industrial and Industrial 

Zones. 

Residential Zones 

Rural Zones. 

1 Sponsorship of signs shall comprise no more than 

20% of the total area of any sign. 

2 There shall be no sponsorship on any sign. 

1 No restrictions on the area of sponsorship for 

legally established activities. 

2 There shall be no sponsorship on any sign. 


49.5.6.7 Area and Height of Signs 



Zones Maximum Area of a Sign Maximum Height of a Sign 

(a) The area and height 

of a sign in 

1 Residential Zones shall not exceed 0.72 m 2 per sign. 7.5 metres 

2 Rural Zones shall not exceed 3 m 2 per sign. 10 metres 

3 Business Zone shall not be limited except where a sign is erected in 

a yard, or attached to an external wall adjacent to 

Residential or Rural Zones. 

10 metres 

4 Dairy Industrial, 

Marine Industrial and 

Industrial Zones 

shall not be limited except where a sign is erected in 

a yard, or attached to an external wall adjacent to 

Residential or Rural Zones. 

15 metres 

5 Reserves shall not exceed 3 m 2 per sign. 7.5 metres 

(b) Portable signs in All zones shall have an area of less than 0.72 m 2 with a 

maximum width of 60 cm. 

N/A 

(c) Orientation of sign All zones The vertical measure of a sign shall be greater than the horizontal measure. 


49.5.6.8 Placement of signs 


Zone 

(a) Business Zone 

Dairy Industrial, 

Marine Industrial and 



1 A sign attached to an external wall shall not protrude into yards by more than 300mm. 

2 Except for flagpoles and flags, a sign attached to a verandah shall not: 

i) protrude above the height of the roofline of the building, and 

ii) extend horizontally beyond the platform area of the verandah. 

3 A sign erected on, or connected to, a verandah in any pedestrian area shall have: 

i) a clearance of 2.4 metres above any footpath; and 

ii) a clearance distance of at least 450mm inwards from the kerb where a sign is attached to the underside of the verandah. 

4 A portable sign shall: 

(b) Residential Zones A sign shall be: 

i) be placed within three (3) metres of the site activity; and 

ii) be free of obstruction for a minimum of one (1) metre, or two thirds (2/3) of the footpath width, whichever distance is the 

greater; and 

iii) be a minimum distance of 4 metres on the kerb side of the pavement, or trafficable roadway, from a consecutive portable sign 

to ensure safe and convenient access for pedestrians from the roadway onto the kerb side area of the pavement or trafficable 

roadway; and 

iv) be stationary in high wind conditions; and 

v) be removed during night hours from the road where the sign is not illuminated adequately from either street lighting or the 

lighting from the adjacent premises; and 

vi) not obstruct the sight lines of road users. 

1 sited wholly within the boundaries of the site; and 

2 attached to an external wall of a building, or existing structure; or 

3 sited in conjunction with vertical features such as a tree or a fence; or 

4 where free-standing, displayed between 85° to 95° to the road frontage giving access to the site to reduce headlight glare; and 

5 located to avoid shading an adjoining residential site. 

(c) Rural Zones 

A sign shall be: 

1 attached to an external wall of a building, or existing structure; or 

2 sited in conjunction with vertical features such as a tree or a fence, and shall avoid intrusion into ridgelines, skylines and viewshafts; 

and 

3 where free-standing, displayed between 85° to 95° to the road frontage giving access to the site to reduce headlight glare; and 

4 located to avoid shading an adjoining residential site. 


49.5.6.8 Placement of signs (continued) 


Zone 

(d) Landscape, 

Ridgeline Protection 

and Coastal Policy 

Areas of the Rural 

Zone 

(e) Recreation Reserves 


A sign shall: 

1 be placed in compliance with the Rural Zone rules; and 

2 not intrude into the view from any part of a public road or other public place of any Landscape Policy Area, Ridgeline Protection 

Area or coastline. 

A sign sponsoring activities shall: 

1 be displayed to face into the reserve; and 

2 be a minimum distance of 50 metres from the windows of any neighbouring residence in an adjoining Residential Zone; and 

3 not exceed the height of any grandstand or other structure in the reserve. 

49.5.6.9 Presentation of Signs 

(a) Presentation 

of a sign in 

Zone 

All zones 


Shall be constructed, sign-written and maintained to a professional 

standard. 


49.5.6.10 Flown Signs 


(a) No advertising 

blimps or 

balloons in 

(b) Advertising 

blimps or 

balloons in 

Zones 

Residential Zones 

Business Zone 

Dairy Industrial, Marine Industrial and Industrial Zones 

Rural Zone 


Shall be flown above any sites. 

1 Shall be flown only: 

i) above a building, or at a minimum height of 10 metres, and a 

maximum height of 40 metres above the ground; and 

ii) outside a 5 kilometres radius of any airfield; and 

iii) within daylight hours; and 

iv) when the wind speeds are less than 15 knots; and 

v) with at least two guy-ropes firmly attached to a permanent 

stationary structure; and 

2 Shall not be flown: 

i) above a Residential Zone, public place, reserve, heritage 

building or site, or any road; or 

ii) within sight of any arterial road or State highway. 

49.5.6.11 Illumination of Signs 

Performance Standards (Condition) 

(a) A sign shall not be illuminated. 

(b) A sign may be illuminated including internal lighting provided that the spill of light 

onto any other site measured at the boundary complies with the relevant New 

Zealand Standard for the Code of Practice for Road Lighting and does not exceed: 

Zone 

All zones except Business and Dairy Industrial, Marine Industrial and 


Business and Dairy Industrial, Marine Industrial and Industrial Zones 

(i) 

(ii) 

(iii) 

10 lux at any Residential Zone boundary; or 

15 lux at any road boundary; or 

20 lux at any other receiving property boundary. 



49.5.7 Controlled Activities – Standards and Terms 

Activity 

Standards and Terms 


Except for traffic signs, a sign of a road controlling or safety authority that does not 

comply with conditions for a permitted activity, including commercial signs, international 

symbols, and advertising of road construction companies. 

Standards and terms shall be: 

(a) 

a sign directing to an activity providing for more than 200 vehicles 

per day as an annual average; or 

(b) 

commercial advertising associated with roading contracts. 


Signs of local authorities in lay-bys. 

A sign in a layby, that is an area abutting or adjoining a trafficable 

roadway, identifying the location of local activities shall: 

(a) 

(b) 

(c) 

comply with the maximum height conditions in Rule 49.5.6.7(a); 

and 

have a sign area no greater than 9m 2 ; and 

be sited parallel to the roadway with any message visible from 

within the layby. 



Activity 

Standards and Terms 


Except for State highways, advertising signs visible from arterial 

and collector roads. 

(a) 

(b) 

A sign visible from a regional or district arterial, or collector road in the Rural Zone 

(excluding the Landscape, Ridgeline Protection and Coastal Policy Areas) shall: 

1 comply with the separation distances in Rule 49.5.6.4; and 

2 have a maximum sign area of 18m 2 ; and 

3 have a maximum height of 5.5m; and 

A sign shall not: 

1 be visible from any residence within 500 metres; or 

2 display a blank faced structure at any time; or 

3 be within 10kms of another sign erected pursuant to Rule 49.5.7.3. 


In Business Zone or Dairy Industrial, Marine Industrial and 

Industrial Zones signs greater than 6m 2 and less than 20m 2 , and 

adjacent to Residential Zones. 

When erected in yards, or on the external walls adjacent to Residential or Rural Zones shall: 

(a) 

comply with all conditions for permitted activities; except 

(b) be located at least five (5) metres from the site boundary. 



49.5.8 Controlled and Discretionary Resource Consent – Assessment Matters 

In considering whether or not to grant consent or impose conditions, the Council shall have 

regard to the following assessment matters: 

Safety 

(a) The effect of altering the conditions that apply for permitted activities on road or community 

safety and amenity values. 

(b) 

(c) 

The degree of the relationship between the message on the sign and driving related tasks, 

the nature of the environment including the cultural significance of the site, and the land 

use activities in the vicinity. 

In relation to general traffic safety, all of the following matters will be considered: 

1 The extent to which the sign may provide for improved safety than would a sign 

complying with the conditions for permitted activities. 

2 The extent to which the sign may obstruct driving sight distances, traffic signs or 

signals, or unnecessarily intrude into a road user’s field of view. 

3 The extent to which the message on the sign distracts the attention of the road user by 

stimulating curiosity or confusion. 

4 The potential adverse effects of the sign on road users’ concentration under all 

possible weather conditions. 

Amenity 

(d) The extent to which the sign will have any adverse effects on the level of service provided 

by the road and the visual amenity of the locality. 

(e) 

In relation to the visual amenities of the locality all of the following matters will be 

considered: 

1 The extent to which the sign may provide for better visual amenity than would a sign 

complying with the conditions for permitted activities. 

2 The visual impact of the sign and its potential to adversely affect the amenities of the 

locality. 

3 The potential of the structural component of the sign to adversely affect public health 

and safety, or to reduce public convenience. 

4 The degree of sensitivity of the receiving environment to the visual, social or cultural 

effects of signs. 

(f) 

Any likely cumulative effects of allowing the sign to be erected 

Conspicuity 

(g) The extent to which any sign resembles a traffic sign or signal, or may make a traffic sign 

or signal less conspicuous, with respect to colour or shape, when considered from all 

possible driving angles. This includes signs which: 

1 Resemble the shape or colour of a traffic sign or signal; or 

2 May otherwise confuse motorists when in the vicinity of an intersection or other 

potential traffic hazard; or 

3 That could reduce the clarity or effectiveness of a traffic sign or signal; or 

4 Invite road users to turn, but are sited in such proximity to the vehicle entrance that 

there is not time to signal, slow down and turn safely; or 

5 Contain reflectors and therefore have the potential to be confused with traffic signs or 

signals at night. 



49.5.9 Reasons for Rules 

(a) 

Rules are to ensure minimum performance standards to achieve the following prioritised 

outcomes: 

1 Road safety 

2 Information to assist road users 

3 Protection or enhancement of visual and other amenity values of the community, and 

4 Enabling the erection of signs, where adverse effects can be avoided, remedied or 

mitigated. 

(b) 

Thus rules: 

1 Protect the conspicuity of traffic signs 

2 Permit signs that identify a site 

3 Enable other signs to be erected as permitted activities, where they comply with 

performance standards 

4 Enable advance warning signs that do not comply with rules for permitted status to be 

controlled activities 

5 Establish an integrated approach to the authorisation of signs. 

49.6 ENVIRONMENTAL OUTCOMES 

The implementation of the policies and methods relating to signs will result in: 

(a) 

(b) 

(c) 

(d) 

Signs that convey information appropriate for the social, economic and cultural wellbeing of 

the community, and its health and safety, in particular driving related tasks. 

Signs that are visible, well maintained, appropriately located and compatible with the 

predominant activities in the locality. 

No sign structures creating or contributing to a significant road hazard. 

Maintaining: 

1 Open views of rural and coastal landscapes from roads and public places, 

2 The domestic character of residential areas, and 

3 The commercial character of commercial and industrial areas. 

49.7 MONITORING METHODS 

(a) 

(b) 

(c) 

(d) 

(e) 

(f) 

(g) 

Complaint/Issues database and enforcement records. 

Collision statistics and analysis. 

Submissions received on notified resource consents. 

Compliance with resource conditions. 

Review of resource consent conditions. 

Observation (Time series photographic log of representative and unique places within the 

Waikato District). 

Informal feedback from residents, tourists and travellers. 


THE SCHEDULE OF SIGNS 


South of Hamilton/Tamahere 

Name and Address Location of Sign Legal Description of Property Description of the Sign/s 

(Sign sizes may be approximate) 

Mr M F Roach 

Roach’s Nurseries 

351 Newell Road 

R D 3 

HAMILTON 

Cnr Newell Rd and SH 1 Pt Lot 1 DPS 3718 Roach’s Trees and Shrubs 

Roses 3.5 kms 

2.6 m 2 Freestanding 

Roach’s Nursery 

1 m 2 

Mr P B Pomeroy 

124 Newell Road 

R D 3 

HAMILTON 

Ngaruawahia/Horotiu 

Cnr Newell Road and SH 1 Pt Lot 1 DPS 3718 Pomeroys Orchard 

Freestanding 0.2m 2 



Ngaruawahia RSA Memorial Club Inc 

The Secretary/Manager 

P O Box 74 

NGARUAWAHIA 

5441 SH1 Ngaruawahia 

5856 SH 1 Ngaruawahia 

Lot 1 DPS 15500 Blk VII Newcastle 

SD 

Lot 1 DPS 72361 

Twin Rivers Licensed Restaurant 

2 signs – each 2.99 m 2 

Starr Road/SH1 intersection 1 sign - 1.0m 2 

Ngaruawahia Golf Club 

Attention: The Manager 

P O Box 145 

NGARUAWAHIA 

Ngaruawahia Water Ski Club 

Attention: The Secretary 

P O Box 9502 

HAMILTON 

Country Café 

Attention: G and J Marsden 

SH 1 

NGARUAWAHIA 

SH 1 Horotiu 

SH 1 Horotiu 

Pt Allot 123A Allot 205 Horotiu Psh 

Blk VII Newcastle 

Pt Allot 123A Allot 205 Horotiu Psh 

Blk VII Newcastle 

Ngaruawahia Golf Club 

Coca Cola sponsorship 

Freestanding 3m 2 

Ngaruawahia Waterski Club 

1.5m 2 

Attached to fence supports 

SH 1 Ngaruawahia (north of site) Pt Lot S6175 Lot 2 DPS 59959 Country Café 

1m 2 Attached to fence 

SH 1 Ngaruawahia (south of site) Rail Corridor LO 2056 628/2 Country Café 

1m 2 plus lamp post 

Freestanding 2m 


Taupiri/Gordonton 




Mr Bruce Thornton 

1076 Gordonton Rd Pt Allot 221 DP 10658 

Craft and Teas 600m 

1038 Gordonton Road 

GORDONTON 1001 Gordonton Rd Allot 326 Komakorau 

1 sign - 0.72m 2 

G Robinson 

Taupiri Takeaway 

17 Great South Road 

TAUPIRI 

Candyland Corporation Limited 

75 Henry Road 

R D 1 

TAUPIRI 

Cnr Te Putu Street/Gordonton Rd Allot 99 Taupiri Village Taupiri Takeaways 

Ph. 824 6819 

3 m 2 

SH 1 Taupiri, north of Gordonton 

Rd intersection 

Road reserve 

Candyland 5 minutes 

1 m 2 

SH 1 Taupiri, Gordonton Rd 

opposite intersection 

Road reserve 

Candyland 

3 m 2 

Cnr Gordonton Rd /SH 1 Pt Lot 2 DPS 9033 Candyland 

0.72 m 2 

Mr Greg Godden 

River City Signs 

P O Box 7095 

HAMILTON 

Mr R Whanga 

Recycled Clothing 


TAUPIRI 

Mrs Elva Gouk 

3 Te Putu Street 

TAUPIRI 

Gordonton Rd Lot 1 DPS 65156 Road Safety /Sponsorship 



SH 1 Taupiri (south of site Pt Lot 2 DP 24220 Recycled Clothing 

Freestanding 3 m 2 

SH 1 Taupiri (north of site) Road Reserve Recycled Clothing 


Cnr SH 1 Te Putu Street Taupiri DPS 36307 Kelvas Arts and Crafts 

2 signs - each 4m 2 

Freestanding 2 x 2m 2 


Huntly/Ohinewai 




Waikato District Council 

Group Manager Community Assets 

Private Bag 544 

NGARUAWAHIA 

Cnr Tainui Bridge Rd/SH 1, Huntly SO 52674, Allot 860 Taupiri Psh Community notices – 4 signs 

3 signs 2.5m 2 

1 sign 3.5m 2 

McDonalds Family Restaurant Huntly 

P O Box 278 

HUNTLY 

Bus Shelter adjacent to Jackson 

Rd, Huntly 

Road reserve Sign on bus shelter 1m 2 

Lot 1 DPS 59903 Road safety sponsorship 2 m 2 

Mr Paul Fear 

Pumpkin Planet 

Private Bag 3029 

HAMILTON 

Ms Maureen Van Tiel 

River Haven Café and Bar 


HUNTLY 

Bush Tramway Club 

Attention: Ms T Bettison 

Box CMB10 

R D 1 

HUNTLY 

SH 1 North of site Huntly Lot 11 DP 23455 McDonalds Speedway 


SH 1 Huntly Lots 7 & 8 DP 875 Pt Allot 57 McDonalds 1 kilometre 


SH 1 Huntly (south of site) Lot 3 DPS 20225 Pumpkin Planet 500m 


SH 1 Huntly (north of site) Lot 11 DP 23455 Pumpkin Planet 800m 


SH 1 Huntly Lot 1 DPS 12402 River Haven Café and Bar 


SH 1 Huntly Lot 7 and 8 DP 875 Pt. Pukemiro Historic Railway 



Rangiriri/Te Kauwhata 




H W and E M Broyd Ltd 

15 Main Street 

TE KAUWHATA 

147 Te Kauwhata Rd 

Waerenga Rd 

Pt Section 8898 Blk XV Maramarua 

SD 

Lot 1 DPS 53096 

Broyd’s Pricecutter Bakery 

2 signs – each 2.5 m 2 

Freestanding 

Mr P D Gaitely 

Rangiriri Battlesite Heritage Centre 

12 Talbot Street 

Rangiriri, R D 2 

TE KAUWHATA 

SH 1 Rangiriri (South of site) SO 5942/A 

Rangiriri Service Station Limited 

State Highway One 

R D 2 

TE KAUWHATA SH 1 Rangiriri (north of site) Lot 2 DPS 15610 Lot 1 DPS 29241 

Blk III Rangiriri SD 

Mr Howard Wilson 

Shepherd Harvest Handknits 

1 Morphy Street 


TE KAUWHATA 

Mr B M McAlister 

Rangiriri Tavern 

Talbot Road 


TE KAUWHATA 

Abourescent Garden Centre 


Talbot Road 


TE KAUWHATA 

Laverne Orchards 


Wayside Road, R D 2 

TE KAUWHATA 

Battle Heritage Centre 

Freestanding 1.6 m 2 

Tearooms 


Cnr SH 1/Onetea Rd Rangiriri Pt Allot 463 Whangamarino Psh Mobil Service Station 


Mobil 500 m 


SH 1 North of Rangiriri Pt Sec 94 Blk XV Maramarua SD Shepherd’s Harvest Handknits 


SH 1 South of Rangiriri Pt Allot 224 Whangamarino Parish Shepherd’s Harvest Handknits 


SH 1 Rangiriri (south of site) Lot 1 DP 76 169 Rangiriri Tavern 


SH 1 Rangiriri (north of site) Lot 2 DPS 15610 Lot 1 DPS 29241 

Blk III Rangiriri SD 

Rangiriri Tavern 


Cnr Onetea Road/SH 1, Rangiriri Pt Allot 463 Whangamarino Psh Abourescent Garden Centre 


Cnr Wayside Rd/SH 1, Te 

Kauwhata 

Pt Sec 9 Rangiriri Subs Pt Allot 401 

Whangamarino Psh Blk XV 

Maramarua SD Blk III 

Laverne Orchard 1 km left 

Freestanding 4.5 m 2 (approx) 


Rangiriri/Te Kauwhata (continued) 




SH 1 Te Kauwhata (north of turnoff) 

Rongopai Wines 




Te Kauwhata Road 

R D 2 

TE KAUWHATA 

Mobil Te Kauwhata 


35 Main Street 

TE KAUWHATA 

SH 1 Te Kauwhata 

(south of site) 

SH 1 Te Kauwhata (north of turnoff) 




Pt Sec 24 Blk XV Maramarua SD 






Mobil 1 km left 

Freestanding 4 m 2 (approx) 

Cnr Morphy St/SH 1 Lot 1 DPS 40313 Mobil 500 m 

Freestanding 3.5 m 2 ( approx ) 

Quarry Road Estate Winery 

Attention: Mr Toby Cooper 

Belcher Road, R D 1 

TE KAUWHATA 

Cnr Belcher Road and Waerenga 

Road, Te Kauwhata 

Allot 686 Whangamarino Parish 

SO 29838 5A/1399 

Quarry Road Estate Wines 

2.5m 2 plus flag 1.0m 2 . 

Livestock Sales and Scales 


P O Box 18 

TE KAUWHATA 

Cnr Whangamarino Road and SH 1 

Te Kauwhata 

Pt Allot 219 

Whangamarino Psh 

Livestock Sales and Scales 



Maramarua 




Maramarua Orchards Ltd 

Section 3 

R D 1 

POKENO 

Cnr McWatt Rd/SH 2, Maramarua Pt Allot 68 Maramarua Psh. SO 

14194 

Maramarua Orchards 1300 m 


Maramarua Rugby Club 

c/- W Andrews 

R D 1 

POKENO 

SH 2, Maramarua Pt Lot 2 DP 13634 Maramarua Rugby Club 

Breweries Sponsorship Logo 

Freestanding, 3m 2 

Halfway Tearooms 


S H 2, Maramarua 

R D 

POKENO 

SH 2, Maramarua 

(North and south of the site) 

Halfway Tearooms 400m 

2 x 3.5m 2 

Karaka Bulk Spreaders 1994 Ltd 

P O Box 42 

TAKANINI 

Cnr McWatt Road/ 

SH 2, Maramarua 

Pt Allot 68 

Maramarua Psh 

SO 14194 

Karaka Bulk Spreaders 


Raglan Area 



Mr R N McNeil 

773 Te Mata Road 

R D 2 

RAGLAN 

Cnr Greenslade Rd and SH 23, Te 

Mata 

Pt Lot 40 DPS 38 

Te Mata Accommodation 


Mr Greg Godden 


P O Box 7095 

HAMILTON 

Mr Colin Chung 

Vinnies Restaurant 

P O Box 25 

RAGLAN 

Corner Cornwall Rd/ SH 23, Raglan Lots 1 - 3 DPS 74376 

Pt Lot 23 DP C38 

Blk II Karioi SD 

Water Safety /Sponsorship 



Cnr SH 23/Te Mata Rd, Okete Lots 1 - 3 DPS 74376 Vinnies Restaurant 



Raglan Area (continued) 




Raglan Harbourview Hotel 

J B and P M White 

14 Bow Street 

RAGLAN 

State Highway 23 Okete 

Pt Allot 46, Whaingaroa Parish 

S0943 

Raglan Harbourview Hotel 


G M and A T Choat and F T Brown 

Ruapuke Motor Camp 

Whaanga Road 

R D 2 

RAGLAN 

Mr Ian M Hardie 

Raglan Harbour Cruises 

P O Box 157 

RAGLAN 

Raglan Rugby Sports Club 

P O Box 32 

RAGLAN 

Mr P and Mrs M E Dixon 

Raglan Wagon Cabins 

P O Box 118 

RAGLAN 

Mr Michael Wallis 

Okete Road 

R D 1 

RAGLAN 

Raglan Bobcat Services 


RAGLAN 

Cnr SH 23/Te Mata Rd, Okete Lot 1 DPS 72927 Ruapuke Motor Camp 

Freestanding 

2.4 m x 1.4 m 

Cnr SH 23/Te Mata Rd, Okete Lots 1 - 3 DPS 74376 Raglan Harbour Cruises 

Freestanding 

18 m 2 

Cnr Bow Street/Norrie Ave 

Pt Allot 4 Sec 8 Town of Raglan 

SO 1354/C 

Raglan Rugby Sports Club 

Freestanding 

2.5 m 2 

3698 SH 23, Te Uku Pt Lot 3, DP 13889 Raglan Wagon Cabins 

Whaanga Road, Whale Bay 


Cnr SH 23/Te Mata Road, Okete Pt Allot 177, Whaingaroa Psh Christian message 


Cnr SH 23/Te Mata Road, Okete 

Lot 2 3 DP 24238 Closed Road 

Whaingaroa 

Psh Blk II Karioi SD 

Raglan Bobcat Services 


DISTPLAN\PUBLISH\49PUBSTY

SECTION 49 - SIGNS - Waikato District Council

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