Market segmentation

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ethnographic segmentation comes out from connection of ethnographic characteristics on different consumer behaviour. In view of variables it is : • nationality, • race, • religion, • ethnic group, • subculture. Participation of last mentioned criterion already overlaps into psychological segmentation.
physiographic segmentation is connected with that our physiographic situation predetermines often form of necessities : • physiographic, physiological dispositions • health condition Although physiographic segmentation is not mentioned very often in literature as specific group of segmentation criterions, has large sphere of influence from toothpaste to healthy food, sport shoes, clothes, …
Page 2 and 3: Difference between consumers L 5 In
Page 4 and 5: The task of market segmentation, on
Page 6 and 7: Homogenous segments secure inside s
Page 8 and 9: 5.1. Dimensions of investigated mar
Page 12 and 13: geographical segmentation comes out
Page 14 and 15: As the base are gates of following
Page 16 and 17: Personality : is understood in mark
Page 18 and 19: Segmentation criterions of market e
Page 20 and 21: • Loyalty : as incline to purchas
Page 22 and 23: Definition of important criterions
Page 24 and 25: Uncovering of market segments Segme
Page 26 and 27: • When for uncovering of segments
Page 28 and 29: Picture of market segments In this
Page 30 and 31: • analysis - verifications of cri
Page 32 and 33: Stated ways of segmentations are ca

Market segmentation

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