Market segmentation

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geographical segmentation comes out of that changes, differences in consumer behaviour are conditional on geographical characteristics. The use mainly variables, as : • world territory, • countries, • regions, • town extent, • town segmentation, • density of settlement (town, suburb, country) • landscape morphology, • climate. It is spoken about geo-demographics.
Non-traditional psychographic segmentation Differences in purchase behaviour are connected with social and psychological influences. Consumers with the same “traditional” characteristics behave on market different. Criterions : Social class : different social classes represent different segments. Warner stratification schema of social classes Social classes: Upper Uppers, Upper classes, Lower Uppers, Upper Middlers, Middle classes, Lower Middlers, Upper Lowers, Lower classes, Lower Lowers
Page 2 and 3: Difference between consumers L 5 In
Page 4 and 5: The task of market segmentation, on
Page 6 and 7: Homogenous segments secure inside s
Page 8 and 9: 5.1. Dimensions of investigated mar
Page 10 and 11: ethnographic segmentation comes out
Page 14 and 15: As the base are gates of following
Page 16 and 17: Personality : is understood in mark
Page 18 and 19: Segmentation criterions of market e
Page 20 and 21: • Loyalty : as incline to purchas
Page 22 and 23: Definition of important criterions
Page 24 and 25: Uncovering of market segments Segme
Page 26 and 27: • When for uncovering of segments
Page 28 and 29: Picture of market segments In this
Page 30 and 31: • analysis - verifications of cri
Page 32 and 33: Stated ways of segmentations are ca

Market segmentation

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