Compelling Content
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HOW TO CREATE COMPELLING CONTENT<br />
Before we look at the elements of modern practice of search engine<br />
optimization, however, let’s make sure we understand how search engines<br />
work.<br />
How do search engines work?<br />
Search engines have become an indispensible aspect of modern life. But most<br />
of us don’t have a clue about how they actually work.<br />
I’m just guessing you don’t want to dive into complex mathematical<br />
algorithms.<br />
That’s ok. You just need a high-level understanding of the basics.So let’s look<br />
at the three major components that power search engines, and the general<br />
approach to “spoon feeding” them so they understand our content and rank<br />
us the way we want.<br />
1. Crawling<br />
You’ve likely heard of search engine “spiders” that crawl around the web<br />
looking for content. These are actually bits of computer code that find<br />
information on a web page, “read” it, and then tirelessly continue along their<br />
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