Compelling Content

HOW TO CREATE COMPELLING CONTENT
HOW TO CREATE COMPELLING
CONTENT THAT RANKS WELL IN
SEARCH ENGINES
Once upon a time, there was something called SEO copywriting.
These SEO copywriters seemed to have magical word skills that allowed
them to place just the right keywords in just the right places, in just the right
amounts, and even in the densities that were just right for miraculous top
rankings. And that’s all you needed . . . or at least that’s what was advertised.
There’s no doubt that the location and frequency of keywords is still
important. Search engines work by keying in on the word patterns people are
looking for and returning relevant content. But that’s not all there is to it.
Here’s the deal . . . much of what determines the ranking position of any
particular page is due to factors that are independent from the words on the
page, in the form of links from other sites, social sharing, and other signals.
Getting those links and other signals naturally has become the hardest part of
SEO, which is why we’ve seen the mainstream emergence of content marketing
as a way to attract links with compelling content.
Put simply: If your content isn’t good enough to attract good, natural links and
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