Compelling Content

HOW TO CREATE COMPELLING CONTENT
2. Content landing pages
One smart strategy for content marketing and anyone building an authority
site is to create valuable content resources related to the most important
topics you discuss. As you know, I call this cornerstone content, because it’s the
fundamental information your site is built on.
An example of this on Copyblogger is Copywriting 101. You’ll notice that
instead of a single post, I did a 10-part tutorial series and aggregated it on
a content landing page that’s clearly focused on the keyword “copywriting.”
Years later I transformed that content into an ebook.
This is a strong SEO strategy because I’m aggregating a bunch of content
on one search optimized page. This directs the majority of links to that page
instead of the individual parts, allows for easy cross-linking in future content,
and prompts social bookmarking and sharing due to the scope of the
resource.
But the real reason it works is because it’s people friendly. Given the usual
scattered backward chronological nature of a blog, the page is highly usable
and useful as a resource for people new to copywriting (and for those who
want to link to a resource about copywriting).
Good for SEO? – Check
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