Compelling Content
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HOW TO CREATE COMPELLING CONTENT<br />
Facebook, Google+, and LinkedIn is about establishing and growing<br />
relationships with influencers in the social media space. These are the linkerati<br />
– prominent bloggers in your niche, top Digg users, relevant web journalists,<br />
and social media mavens.<br />
You need to network from a “what’s in it for them” perspective. Catch<br />
attention, gain interest, and create a desire to help you in the future by<br />
offering something that benefits them first.<br />
3. Linking Out<br />
Linking out to attract links? Yep.<br />
Engaging in dialogue with the owners or staff of relevant content sites in<br />
your niche is a great way to get noticed, and it can lead to links back to<br />
you. Bloggers definitely watch who is linking to them, and you can take the<br />
initiative by linking out first before looking for one in return.<br />
Simply linking out for the sake of linking won’t accomplish much, especially<br />
with bloggers who gets lots of links. The key is to be strategic about how you<br />
link and what you say.<br />
It’s just like any other conversation. Join in and add your two cents, but<br />
make sure you’ve got something substantive to say that will reflect well on<br />
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