Compelling Content
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HOW TO CREATE COMPELLING CONTENT<br />
means building a site that’s friendly to them.”<br />
Part of being friendly to search engines is using language in your content that<br />
relevant searchers are also using. That’s where keyword research comes in.<br />
The 5 essential elements of search engine<br />
keyword research<br />
Keyword research is cool. It allows you to gaze directly into people’s minds.<br />
Rather than listening to people say what they think they might do, you get to<br />
observe what they actually did, by looking at the words and phrases they used<br />
to find information. And when aggregated, you get a nice view of the words<br />
people most often use when thinking about and searching for a certain topic.<br />
Once armed with keyword intelligence that’s relevant to your niche, you have<br />
the unique ability to create highly relevant content that aids your site visitors<br />
and enhances your credibility. You’re speaking the language of the audience,<br />
and satisfying their needs.<br />
And if you get it right, you’ll likely rank well in search engines too – after<br />
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