Compelling Content
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HOW TO CREATE COMPELLING CONTENT<br />
Just keep in mind that you don’t need to mindlessly repeat keywords to<br />
optimize. In fact, if you do, you’ll probably get the opposite result.<br />
5. Linking Out<br />
Linking is the fundamental basis of the web. Search engines want to know<br />
you’re sufficiently “connected” with other pages and content, so linking out to<br />
other pages matters when it comes to search engine optimization.<br />
Here are some rules of thumb for linking based on generally accepted best<br />
practices:<br />
••<br />
Link to relevant content fairly early in the body copy<br />
••<br />
Link to relevant pages approximately every 120 words of content<br />
••<br />
Link to relevant interior pages of your site or other sites<br />
••<br />
Link with naturally relevant anchor text<br />
Again, these are guidelines related to current best practices. Don’t get hung<br />
up on rules; focus on the intent behind what search engines are looking for –<br />
giving those human searchers quality results.<br />
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