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HOW TO WRITE MAGNETIC HEADLINES<br />
9 Proven Headline Formulas That Sell Like<br />
Crazy<br />
by Dean Rieck<br />
You can write a headline in an infinite number of ways. However, certain types<br />
of headlines have proven themselves repeatedly for many years. By following<br />
the “formula” of these headlines, you can give yourself an edge when you are<br />
serious about persuading someone to read and respond to your copy.<br />
The following 9 headline formulas are some of the easiest to write and the<br />
most powerful. When it comes time to write a headline, try one of these first.<br />
At the very least, this can give you a creative jumping off point to write a<br />
headline that works.<br />
1. Say it simply and directly.<br />
The direct headline should be used far more often than it is. No cleverness. No<br />
jokes. No wordplay.<br />
The direct headline gets right to the point. It works particularly well with<br />
strong offers, recognized brand names, and product or service types with<br />
which the reader is familiar.<br />
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