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HOW TO WRITE MAGNETIC HEADLINES<br />
Rewrite for Retweets<br />
For the most part, you should write your article and blog post headlines<br />
pursuant to the same guidelines given above. There are certain cases where<br />
we will modify our own content headline for Twitter, but it’s rare.<br />
The real value in headline rewriting comes when tweeting other people’s<br />
content. Let’s face it, many people write pretty crappy headlines, even when<br />
the content is solid. Doing the editorial work can help you build a loyal Twitter<br />
following, because you’re finding content that might otherwise be lost in<br />
the noise, and then rewriting the headline to better entice people to pay<br />
attention.<br />
This can be easier than it sounds. Too many writers love to use obtuse or clever<br />
headlines that fail to do justice to their content.<br />
Simply apply the 4 U approach after reading the content and before you<br />
tweet. Over time, this will become second nature to you, and your reputation<br />
on Twitter will thrive while you send traffic to people who need to learn what<br />
you know.<br />
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