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HOW TO WRITE MAGNETIC HEADLINES<br />
••<br />
Are You Ashamed of Smells in Your House?<br />
••<br />
Are You Ready to Learn Chinese for Your Next Job?<br />
••<br />
Are You a Courageous Blogger?<br />
4. [Blank] Ways to [blank].<br />
One of the best list structures, because it’s really a “how to” headline enhanced<br />
by specificity that either impresses the prospective reader with how many tips<br />
you’ve got, or at minimum let’s them know exactly what to expect.<br />
••<br />
101 Ways to Cope With Stress<br />
••<br />
21 Ways to Live a Better Life With Less<br />
••<br />
5 Ways to Write Killer <strong>Headlines</strong><br />
5. If You’re [blank], You Can [blank].<br />
Another great use of specificity, this headline addresses a particular type of<br />
person with the first blank, and the beneficial promise to that person in the<br />
content or body copy with the second.<br />
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