Magnetic Headlines

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HOW TO WRITE MAGNETIC HEADLINES to keep your content crisp and well-structured. Trying to fulfill a promise you haven’t made yet is tough, and often leads to a marginal headline. And a poorly-crafted headline allows good deeds to go unnoticed. You know, like your content. “But that still doesn’t tell me how to write a great headline,” you’re saying. No worries. That’s what this Magnetic Headlines ebook is all about. 6
HOW TO WRITE MAGNETIC HEADLINES The Cheater’s Guide to Writing Great Headlines Imagine the life of the copywriter ... a solitary figure staring intently at a computer screen (or out the window), flexing those mental muscles to create a killer headline out of thin air that will result in millions of dollars in sales. Well, maybe not. A more likely scenario has the copywriter looking for inspiration in her collection of winning space ads, sales letters and even the latest issue of Cosmo. She’ll also consult books that consist of nothing more than collections of headlines proven to work. These compilations are called swipe files, and they’re worth their weight in gold when it comes to crafting great headlines. Why? Because great headlines are constructed in certain time and moneytested ways that can be adapted into different contexts and re-used over and over. Anytime a promotion rakes in big bucks, you can bet copywriters and direct marketers will be studying, and saving, that headline for future reference. 7
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