MPI-CAC Sponsorship - Meeting Professionals International ...

Education:
TechCon Chicago 2013 will feature a dynamic line-up of Keynote Speakers like:
Scott Stratten - President and Author of Unmarketing
Sara Santiago - Digital Marketing Expert in Mobile Applications and Mobile Websites
Midori Connolly- CEO at Pulse Staging and Events
Mana Ionescu - President at Lightspan Digital
The committee's educational goal is to go outside the usual speaker pool in the event industry and tap
some of the most innovative presenters in the digital and traditional tech industry. The morning sessions
will tackle the myth and realities of digital marketing delivering "cutting through the fat" presentations on
social media and mobile applications/websites. Followed by a digital marketing session with a hands on
implementation plan so attendees not only learn how to use digital marketing correctly but leave the day
with a plan to implement.
Three concurrent 1-hour tracks will cover specific technology discussions revolving around the following:
Track 1: Tools of Technology - A track designed to introduce attendees to the tools available to them
ranging from traditional AV equipment, social media tools, registration software and mobile solutions.
Track 2: Strategic Technology - A track around trends forecasting, SMM and Tech, best practices and
evaluating ROI.
Track 3: Sales - A new track based on a sales focus using technology tools. Potential tracks include online
data analysis, digital advertising, and digital sale solutions.
Learner Outcomes:
Planners will be introduced to various event technology solutions and how they can be incorporated into
their events.
Suppliers will be introduced to social media/digital marketing to drive relationships and sales.
All attendees will have the opportunity to experience the hottest industry technologies in action.
All attendees will be armed with several options for each technology component so they can make an
educated recommendation based on their audience and their budget.
CEU Tracking:
Attendees will have the opportunity to earn up to 7 Continuing Education clock hours (CEs) towards the
CMP application or Recertification application.
Virtual Component:
TechCon will once again be using a virtual hybrid solution allowing an even expanded reach and reuse of
educational elements of the event.