the international fashion guide - Fashion Square

EDITORIAL
Dear Profashionals,
German “angst”, a term which has meanwhile found its way into the language of many
countries just like “kindergarten” and “hinterland”, seems to have vanished. Optimism is
everywhere. The industry is predicting full order books for 2014, retailers’ tills will be ringing
and tourism businesses are already satisfied. We are being told that unemployment is falling
and GROKO wants to distribute a horn of plenty to its citizens. Germany is supposed to be the
locomotive and put the EU states that have lost their way back on the right track.
Agency reports state that the USA is recovering slowly from the financial crisis.
So the sweet drug of flooding the euro and dollar is having its effect but it is doping for the
economies. As in the case of sport, politicians like officials too have no regard for future
damage. They want victory and recognition here and now. The vehemency and power with
which the players use all available means makes a speedy turnaround less likely.
The positive trend will therefore continue and you can start the new order round in good
spirits and choose the best garments for your customers.
The new edition of THE INTERNATIONAL FASHION GUIDE (Vol. 39) can help you here with lots
of detailed information. See who belongs to the group of special, international designers and
manufacturers. The Guide gives you details of their showrooms, contact partners and
philosophies. The print edition is sent to leading retailers, over 100 international fashion
journalists and distributed to hot spots in the order locations Berlin, Düsseldorf, Munich and
at trade fairs in Milan and Paris. The internet version can be downloaded at
www.fashion-square.net (> Business > THE GUIDE). Our homepage offers many additional
sources of useful information for international buyers e.g. under THE NAMES. Over 2,200 top
fashion brands are currently listed and constantly updated.
It is a well-known fact that 60 % of all consumers download information from the internet
before they actually purchase. This has motivated us to establish a SHOPFINDER specifically
for top fashion: www.fashion-square.net/shopfinder
Potential customers can now find information directly about special collections, new names
and must haves and find out where they are sold without being distracted by a host of labels
and “no names”. We offer this service free of charge to designers and manufacturers who are
registered in the GUIDE as sales support for their distributors. The SHOPFINDER currently
provides details about 8,000 distributors from 80 countries.
Cordially,
Your Hans-J. Wiethoff
Founder & CEO FASHION SQUARE
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