magazine for business and investment - Innovatives Niedersachsen

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you are the King. Daily we master the supreme Discipline: CorPorate PubLishing internal anD external corporate communication with styLe, ProfessionaLism and authentiCity staff and customer magazines, business reports and image brochures by PoLygo POLYGO Verlag GmbH Schmilinskystraße 45 20099 Hamburg Additional publishing offices in Berlin | Göttingen | Hanover Your Contact Maurice Henin Corporate Publishing +49 (0) 40 / 300 67 29 -11 henin@polygo.de Find us online at www.polygo.de Lüneburg The future is now. . lilac production with a large international assortment . biotechnical plant production . international export, worldwide . production of perennial lilacs excellent travel connections dynamic university innovative environment hot spot for international companies manifold cultural offers and leisure attractions piccoplant Mikrovermehrungen GmbH Brokhauser Weg 75 . 26129 Oldenburg +49(0)441 / 969 80 - 0 . www.piccoplant.de info@piccoplant.de Business Development Lüneburg www.lueneburg.de/wirtschaft 4_Anzeige_02.indd 1 14.08.12 11:52
Image: LPKF Laser & Electronics AG Companies Niedersachsen Global 45 LPKF has skills in precision drive technology, laser technology and optics as well as control engineering and software. Photo: CEO Dr. Ingo Bretthauer. specialists in laser micromaterial processing Technology from LPKF Laser & Electronics AG in Hanover is contained in every second smartphone. CEO Dr. Ingo Bretthauer discusses the sales market in China, the future of the solar sector and a possible entry into the TecDax. What are the core competencies at LPKF? We are mechanical engineers with a specialisation in laser micromaterial processing. This requires skills in precision drive technology, laser technology and optics as well as control engineering and software. Only when we perform with excellence in all areas do the laser systems provide what customers expect from them. LPKF operates worldwide and has an export ratio of 90 percent. You export 47 percent to Asia, of which two-thirds is exported to China. What is specific to the Chinese market? In reality even more systems go to China since many of the internationally invoiced laser systems land in production sites in Asia. These systems must run 24/7, be low maintenance and easy to use. In the Chinese market you can only be successful if you have reliable partners located near to the customers. LPKF works with seven subsidiaries in China and with a professional service network. The Chinese government has still not set up any special financial support for laser technology. Is that positive for LPKF or does it not make any difference since your expertise is primarily in individual pieces or small ranges? The ranges that we produce and deliver are not that small, but when taken as part of a full costing, our laser processes are often more cost-effective than other production methods. We only need simple and reasonably-priced component carriers and we can respond extremely flexibly to layout changes and considerably reduce the time-to-market. The bottom line is what counts. Also there are often no alternatives when complex and high-precision structures are required. Contact LPKF Laser & Electronics AG: www.lpkf.com How many employees do you have in your seven sites in China and how many in Germany? Over the last few years we have now grown to 640 employees worldwide. These are broken down into 455 in Germany and 77 in Asia. How seriously should the subject of plagiarism and patent infringement in China be taken? Occasionally we see such attempts but the combination of high-tech, software and process expertise protects us from this. However, we still take the subject seriously. Some suppliers infringe our patents for 3D components. We have worldwide procedures to protect our ideas and inventions. LPKF has been developing LDS technology for over ten years. How far has this technology come in that time? We are identifying more and more applications. Laser Direct Structuring (LDS) applies conducting tracks onto three-dimensional components, combining electronic and mechanical functions. We estimate that a LDS component is contained in every second smartphone. Slowly being added to this now are Notebook and Tablet antennas when weight is to be reduced. We are also successful in the medical sector. For instance, LDS technology can be used to produce particularly small and light hearing aids. Other good examples can be found in automotive technology. For instance a radar sensor carrier combines the radar antenna with the electronic evaluation systems, enabling the car to identify vehicles in front or any obstructions in the direction of travel. In September your company could enter the TecDax. What will change then? Nothing at all! We will continue to develop excellent products and place a notable part of our earnings into research and development. LPKF already has financial reporting which provides shareholders and investors with maximum transparency. We are looking forward to TecDax because we expect increased international interest as a result.
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