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KNOWLEDGE CREATION AND DIALECTICS

KNOWLEDGE CREATION AND DIALECTICS

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In addition, the hypertext organization serves as a “clearinghouse”<br />

for new knowledge generated within the hierarchy and the task force.<br />

Knowledge generated in these two structures is recategorized and<br />

recontextualized in a “knowledge base” for the entire organization. The<br />

distinguishing feature of the hypertext organization, which does not exist<br />

as an organizational entity, is the ability for organizational members to<br />

go in and out of multiple contexts or structures. In this respect, the<br />

hypertext organization (C) recontextualizes the knowledge generated in<br />

the hierarchy (A) and the task force (B).<br />

Moreover, the hypertext organization also serves as a<br />

“clearinghouse” for new knowledge generated outside the organization.<br />

It is an open system that features continuous and dynamic knowledge<br />

interaction with consumers and companies outside the organization. It is<br />

equipped with the capability, for example, to collect new trends in<br />

consumer needs or generate new product concepts with other companies.<br />

It allows interorganizational knowledge creation (a topic we will discuss<br />

in Chapter 8) to take place as well.<br />

HIROTAKA TAKEUCHI <strong>AND</strong> IKUJIRO NONAKA: <strong>KNOWLEDGE</strong> <strong>CREATION</strong> <strong>AND</strong><br />

<strong>DIALECTICS</strong> (0507; p. 21 )

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