A global market review of automotive steering systems - Just-Auto.com

Chapter 2 The market Page 8
European vehicle makers, starting production in 20xx. “TRW has developed a
product that delivers improved fuel efficiency, reduced emissions and greater
power output compared to standard EPHS, while retaining the cost benefits of
an hydraulic system,” said Dr Dieter Fehlings, engineering director of EPHS
steering for TRW Automotive. “In tests, the new generation of EPHS system
delivers an xx% improvement in fuel economy compared to standard hydraulic
steering systems. This reduction in fuel consumption leads to a respective xx%
improvement in CO2 emissions.”
TRW Automotive claims it is the dominant supplier in the European EPS
arena, with more than a third of an estimated $xx billion market. The
company’s column drive EPS systems are in production on Renault, Nissan
and Fiat models, with a number of launches planned for 2004 model year. “We
are in discussions with a number of customers regarding our rack drive
technology that will deliver EPS for D segment vehicles and we are also
working to develop enhanced power output for our column drive EPS system
for upper C segment models,” said Ken Lowe, steering product manager for
TRW.
In total, in Europe, TRW Automotive has EPS contracts with three vehicle
makers for xx platforms. In Asia Pacific, the company has EPS contracts with
two vehicle makers for three platforms. In 20xx, TRW doubled its sales for
these products over the year. The company’s EPHS is fitted to vehicles in
Europe, North America, Asia-Pacific and South America.
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