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ICE PREVIEW<br />

New venue, new vision<br />

for TCSJOHNHUXLEY<br />

The first stage of TCS’s new vision will be on show at ICE, with exciting<br />

developments alongside the classics; check out stand S7-350<br />

ICE 2013 sees change for TCSJOHNHUXLEY.<br />

There is much excitement and expectation<br />

moving <strong>to</strong> a new venue and location in the show,<br />

but in addition TCSJOHNHUXLEY will be<br />

showcasing a new vision for its product portfolio.<br />

Over the last year the company has been reviewing<br />

its products and will be presenting the first stage of<br />

this new vision at ICE in February. The focus will be<br />

on key products - Gaming Floor Live, Supernova,<br />

Tablet Roulette, electronic table games and of course<br />

traditional industry leading products.<br />

Cath Burns, TCSJOHNHXLEY Group CEO<br />

comments, “We’ve spent the last 9 months focusing<br />

on our product portfolio <strong>to</strong> ensure we are building a<br />

solid foundation in which we can support our<br />

cus<strong>to</strong>mers globally. What you will see at ICE is the<br />

first stage of this product-focused approach with our<br />

software based products such as Gaming Floor Live,<br />

Supernova and Tablet Roulette that are designed <strong>to</strong><br />

drive business and revenues at the opera<strong>to</strong>r level.”<br />

The ICE presentation will feature key areas:<br />

The Supernova Zone will showcase how this unique<br />

product delivers floor wide progressive and game<br />

bonusing <strong>to</strong> all live table games. The system drives<br />

increased revenues by adding higher<br />

levels of player excitement and loyalty<br />

<strong>to</strong> all live table games including<br />

Roulette, an industry first. Its multilevel<br />

event based and mystery prizes<br />

can be employed on games that don’t<br />

normally run progressive jackpots.<br />

The Gaming Floor Live Zone<br />

highlights this Real-Time game<br />

optimisation <strong>to</strong>ol designed <strong>to</strong><br />

maximise key performance areas and<br />

profitability. Gaming Floor Live<br />

au<strong>to</strong>matically captures game data,<br />

which in turn provides information <strong>to</strong><br />

maximise turnover, maintain house<br />

advantage, reduce operating costs and<br />

understand opportunity costs.<br />

Initially launched for Roulette, the<br />

system has now been developed <strong>to</strong><br />

incorporate a variety of other games,<br />

which will be showcased at ICE.<br />

Visi<strong>to</strong>rs will be able <strong>to</strong> sit back and relax in our<br />

Lounge - the perfect place <strong>to</strong> demonstrate our<br />

innovative server based Roulette solution that allows<br />

players <strong>to</strong> play live Roulette tables on a <strong>to</strong>uch screen<br />

tablet dev<strong>ice</strong> throughout a gaming venue. This is the<br />

perfect Roulette solution for what have traditionally<br />

been non-gaming areas such as bars, restaurants, and<br />

smoking terraces. It will enhance electronic revenue<br />

by giving flexibility during busy periods, offering<br />

increased player positions without the need for<br />

additional staffing levels.<br />

In addition <strong>to</strong> this, we will be showcasing our<br />

exquisite gaming tables, wheels and new games in the<br />

Traditional Zone as well as our award winning<br />

electronic multiplayer products in a dedicated<br />

Electronic Zone.<br />

“We are really looking forward <strong>to</strong> this year’s show as<br />

this signifies the start of a new journey for the<br />

company”. Cath Burns continues, “The future will see<br />

us integrate all of our core products with our<br />

technical products so that we can offer our cus<strong>to</strong>mers<br />

a core solution. This is the first stage, that said we<br />

already have some ground-breaking product offerings<br />

providing very strong foundations for the future.”<br />

Cath Burns, TCSJOHNHXLEY Group CEO<br />

40 JANUARY 2013

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