Annual Report 2009(PDF) - Road Safety Authority
Annual Report 2009(PDF) - Road Safety Authority
Annual Report 2009(PDF) - Road Safety Authority
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
DRINKDRIVING.IE<br />
The RSA launched a new website in <strong>2009</strong> aimed at dispelling<br />
the myths surrounding drink driving. The site was set up to<br />
provide members of the public with factual information on<br />
the effects of drinking and driving and its role in road deaths<br />
and serious injuries.<br />
EUROPE NAMES IRISH SEATBELTS<br />
CAMPAIGN TOP SOCIAL<br />
MARKETING WINNER<br />
In <strong>2009</strong>, judges from the European Parliament chose<br />
Ireland’s Seatbelts campaign as a top Social Marketing<br />
Winner in Brussels out of 67 entries from 21 countries.<br />
The joint cross-border campaign, for the <strong>Road</strong> <strong>Safety</strong><br />
<strong>Authority</strong> and Department of Environment, Northern Ireland<br />
and sponsored by AXA Insurance, was one of only four<br />
winners at the European CARE Awards, presented in the<br />
European Parliament on 16th April <strong>2009</strong>.<br />
Ireland’s entry, “The Longer Term Effects of Seatbelts<br />
Advertising 2001-2008”, is based on case study evidence<br />
proving that the Irish campaign changed behaviour, saved<br />
lives and resulted in a huge economic payback of ¤492<br />
million, isolating an advertising payback of ¤15.75 for every<br />
¤1 invested in the campaign.<br />
24
Change language