Annual Report 2009(PDF) - Road Safety Authority

International Conference on
‘Road Safety at Work’
Commission
for Taxi
Regulation
The RSA continued its joint campaign with the Commission
for Taxi Regulation in 2009. The TV and radio campaign titled
‘Friends’ served to remind people to plan ahead when going
out for a drink over the holiday period.
The key message was for people to enjoy themselves when
socialising but not to mix drinking and driving. The
campaign ran during the summer and again at Christmas to
complement the Road Safety Authority’s ongoing anti-drink
drive initiatives.
Mr. Martin O’Halloran, CEO, HAS and Mr. Noel Brett, CEO,
RSA at the International Conference on ‘Driving for Work’.
On Monday 15th June 2009, the Road Safety Authority (RSA)
and the Health and Safety Authority (HSA) jointly hosted an
International Conference on ‘Road Safety at Work’.
The purpose of the conference, which featured national and
international speakers, was to inform employers of their
responsibilities within the area of road safety, provide
research and statistics on the incidence of work-related road
trauma, present successful employer case studies, and
launch the RSA and HSA’s new ‘Driving for Work Guidelines’.
Up to one third of all road collisions involve drivers who are
using their vehicle for work.
The Ploughing Championships
The RSA brought its Road Safety Interactive Shuttle to the
2009 Ploughing Championships which was attended by over
150,000 people. As part of its drive to promote road safety at
the event, the RSA offered 40,000 free high visibility vests in
association with FBD Insurance and the Irish Farmers’
Journal to promote safety on the roads and on the farm.
High Visibility Giveaways
Mr. Gay Byrne and Beth Nunan, Age Action member launch the high
visibility campaign to cut older pedestrian deaths by half.
ESB & RSA Strategic Alliance
In 2009, the ESB and the RSA signed a three year Strategic
Alliance to advance their goals for safer driving. The
partnership will see the development of a three year plan,
‘Achieving Safe Driving Excellence’, to provide a best practice
model for developing procedures governing road safety in
the workplace.
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Mr. Noel Brett, CEO, RSA and Luke Shinnors, CEO, ESB form
a strategic alliance.
In 2009, the RSA teamed up with a number of organisations to
distribute high visibility material free of charge. This included:
• 250,000 high visibility jackets to elderly road users in
conjunction with Age Action Ireland and United Drug;
• 25,000 high visibility biker jackets in conjunction with
the Bike Buyers’ Guide;
• 25,000 high visibility jackets in conjunction with FBD
Insurance and the Vintners’ Federation of Ireland;
• 40,000 high visibility jackets in conjunction with FBD
Insurance and the Irish Farmers’ Journal.