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Staff Development Programme Developing Professional Capability
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employer. This may be a story of interest to the press, our internal
communications or for our promotional literature.
Corporate Identity: what it is and how to use it
24 November 2008, 10.00-12.00
Penny Hicks, Enterprise and Development
This session is essential for staff involved in producing literature for our
external audiences (e.g. promotional literature, conference publicity,
flyers, posters, reports and any electronic external communications).
This session will cover the use of the University logo, corporate colours,
and discuss examples of usage. Participants are asked to bring any examples
of items they are working on or would like to share with the group.
Writing Good Copy
14 January 2009, 9.30-4.30
Interactive Training Ltd
Participants will learn how to approach writing tasks with the
confidence and skills to know that they will produce clear, readable
documents that get the message across with impact. The session will
focus primarily on writing copy for publication and will look at key
writing skills, headlines, sub-heads, captions, call-outs and other devices,
copy structures and shapes and leading and closing paragraphs. By the
end of the workshop, participants will be able to produce documents
that are more effective, and spend less time working on them, powerup
documents by turning them into clear and concise communications,
and build editorial content that engages readers and communicates
with them. Please note that participants opting to attend this workshop
will not need to also attend ‘Proof Reading and Editing’
Getting Your Message Across with Effective
Document Layout and Design
28 January 2009, 9.30-4.30
Interactive Training Ltd
Document design is not about ‘prettying up’ the page. Good design
makes your message stand out from the rest with a layout that gets
attention, is easily read and builds your corporate brand image. By the
end of the session participants will be able to apply a knowledge of
how readers engage with documents to produce effective layouts that
lead the reader through the message, produce professional
documents that reflect the corporate image whilst delivering
information that is easily read, and use a range of techniques that
grab the reader’s attention and give your message the impact that it
deserves.
Report Writing
4 February 2009, 9.30-4.30
Interactive Training Ltd
Whether you are writing reports, proposals, technical reports or
manuals, this workshop will give you the writing techniques for
putting ideas across clearly, concisely and persuasively so you can
concentrate on your real interest - convincing the reader of the merits
of your case. This session shows you how to communicate clearly and
effectively, how to use report structures that guide the reader through
your writing and bring them to your point of view and how to
convince readers with reports and proposals in which the key ideas
shine through, helping you to capture even the skim reader’s
attention. This session will include the essentials of letter and report
writing, setting tone and style, organizing your thoughts, the report
writing process, writing persuasive proposals and the final draft of the
report.
The Write Way: guide to writing effective
communication
Online at www.edu.salford.ac.uk/scd/online/
‘The Write Way’ will help you to produce letters and documents that
your readers will find easy to understand. It will help you to write with
a clear purpose in mind, structure and lay out your content so it is
easy for your readers to absorb, use the appropriate style and tone,
use correct grammar, punctuation and spelling and apply these
principles to writing letters, emails, reports, proposals and minutes.
Confidence in Presentation Skills
20 February 2009, 9.30-5.00
Paul Kent, Paul Kent Associates
This practical session will outline the elements of effective
presentations and will include preparing to present, presentations in
practice (recorded on video), self analysis and feedback, debrief on
presentations using video playback and action planning.
Persuasive Presentations
Online at www.edu.salford.ac.uk/scd/online/
‘Persuasive Presentations’ will help you to get your message across
with confidence and clarity. It will help you overcome your nerves and
get in the right frame of mind, know precisely what you want to
achieve from your presentation, plan and structure for maximum
impact, produce and use powerful visual aids, send the right signals
through your body language and voice and confidently handle
questions from the audience.
Proof Reading and Editing
4 March 2009, 9.30-4.30
Interactive Training Ltd
Proofing errors destroy the effectiveness of documents. This workshop
teaches the skills needed to identify and correct errors and shows how
to edit copy to achieve maximum impact. By the end of the workshop,
participants will be able to spot and correct the common errors
of spelling, punctuation and grammar that can ruin good copy, edit
text to give it greater clarity and effectiveness to get the message
across as powerfully as possible, and develop the confidence to proof
and edit colleagues’ writing with skills that will be a valuable resource
for the organization.
Search for and book onto staff development events at: www.edu.salford.ac.uk/scd/programme/