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Imagine that you need to illustrate a brochure about cowboy poetry—and you're not<br />
an artist. Or imagine that you really crave a big illustration of an ornamental stirrup.<br />
That's the kind of need fulfilled by ITC Wild West, an eclectic DesignFont full of<br />
people, objects and motifs suggestive of the American West. Designer Janet Chavis<br />
lives and works in McCall, Idaho, specializing in logo design and illustration. For<br />
Wild West, she started with a border design she had used on a self-promotional T-<br />
shirt, then expanded in all directions. The musical instruments, for instance, were<br />
inspired by a collection of old bluegrass instruments that hang in the shop of a local<br />
luthier in McCall. "This collection grew from the encouragement of Ilene Strizver,<br />
ITC's director of typeface development, and my love for Western memorabilia," says<br />
Chavis. "These designs reflect the love I have for living and working in the Rocky<br />
Mountain West:" Chavis drew the Wild West ornaments in a clean pen-and-brush<br />
style, where a few shapes and lines sometimes stand for a great deal of implied<br />
detail. The illustrations work independently, although some group neatly by style<br />
or subject and cry out to be used together.
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