Herb Lubalin

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iTO fONTS T M ITC WILD WEST OirLI 4-----*JtItt\ISLIVr? e—f RaP* ecsi Pft 1101* 1 J .nr. ft ,A50° &C% 'VS, " Imagine that you need to illustrate a brochure about cowboy poetry—and you're not an artist. Or imagine that you really crave a big illustration of an ornamental stirrup. That's the kind of need fulfilled by ITC Wild West, an eclectic DesignFont full of people, objects and motifs suggestive of the American West. Designer Janet Chavis lives and works in McCall, Idaho, specializing in logo design and illustration. For Wild West, she started with a border design she had used on a self-promotional T- shirt, then expanded in all directions. The musical instruments, for instance, were inspired by a collection of old bluegrass instruments that hang in the shop of a local luthier in McCall. "This collection grew from the encouragement of Ilene Strizver, ITC's director of typeface development, and my love for Western memorabilia," says Chavis. "These designs reflect the love I have for living and working in the Rocky Mountain West:" Chavis drew the Wild West ornaments in a clean pen-and-brush style, where a few shapes and lines sometimes stand for a great deal of implied detail. The illustrations work independently, although some group neatly by style or subject and cry out to be used together.
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Herb Lubalin

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