2007 - United Synagogue of Conservative Judaism

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250-500 Schenectady, NY Submitted by Risé Routenberg and 518-393-9211 Ann Zonderman Congregation Agudat Achim accomplished the most ambitious, ongoing fund-raising project in its 115-year history in April 2006 with the publication of Divine Kosher Cuisine cookbook. This all-volunteer, two-year effort involved 204 participants from a congregation of 350 families. It produced a full-color, full-text, all-occasion cookbook now selling worldwide from www.divinekosher.com, and numerous online and onsite booksellers, synagogue and Judaic gift shops. Already in its second printing, the cookbook is funding educational synagogue programs. This long-term project has met its projected first year goal, generating an initial cash installment. The cookbook has garnered critical acclaim for culinary, photographic and text content from Jewish and non- Jewish food writers across North Arnerica.* It has won the 2006 Middle Atlantic Region Mcllhenny-Tabasco Cookbook Award for excellence,* the only kosher cookbook to win. Risé Routenberg and Barbara Wasser, retiring chefs/co-chairs of the synagogue’s all-volunteer, kosher catering service, As You Like It [a 2003 Solomon Schechter Gold Award winner*], proposed the project to the congregation in 2004. They envisioned the essential components for a unique kosher cookbook: wide-ranging culinary expertise, a 30- year storehouse of closely guarded recipes and a tradition of reliable, hands-on volunteerism that would staff the project.* A 10-member steering committee formed to coordinate the project under general areas of finance, production and marketing, which subdivided as necessary. The congregation was mined for experts and helpers in each category. A talented and enthusiastic staff of volunteers assembled. Rabbi Robert Kasman, our Kashrut Authority, continues to be an important resource.* Initial seed money to self-publish and market the cookbook was raised by creative mailings, personal solicitations and elegant taste-test parties,* which sparked congregational and community interest, and stimulated donations from congregants and funding from local corporations. More than 400 recipes were selected, using exacting criteria that included a home-testing team of 140 volunteers.* An aggressive publicity and advertising campaign was launched, which continues. An international email print and broadcast media list was compiled, which receives newsworthy press releases.* Print ads are placed in key national magazines, strategically pegged to special cooking, home entertaining and gift-buying seasons. This publicity generates continuing media interest and results in book reviews, interviews and timely articles featuring our recipes.* The cookbook brings great pride to the synagogue and continual local press coverage.* Paralleling the wide geographic marketing program, our congregants continue to reach out to family, friends and colleagues across the country, in person-to-person marketing that produced hundreds of pre-paid orders, long before publication.* The project has also created mutual fundraising opportunities for other synagogues and Jewish centers across the country. The chef/coauthors present food preparation demos and do book signings at well-attended programs.* SILVER COMMACK JEWISH CENTER 250-500 Commack, NY 631-543-3311 Our Junior Congregation room was desperately in need of a renovation. Ugly brown paneling on all four walls. Nothing to inspire our youngsters to feel a part of the enthusiasm we were experiencing in other areas of our shul life. Enter Bonnie Bresalier and Robin Farbman, two moms of Religious School students, both with a creative side just waiting to be unleashed on this drab room. First we obtained the poster series “350 years of Jewish life in America.” In order to frame and display the posters, we solicited $36 in donations for a “share” in the poster. The response was enthusiastic with many families “purchasing” an entire poster for $108. The fifteen series set sold out in record time raising $1,620 to cover the cost of framing and all the paint needed for the rest of the project. Our students painted a beautiful mural on one wall based on a painting of Jerusalem by Israeli artist, Bracha Lavee. The children loved the involvement and really took ownership of the project and did a fabulous job. Robin and Bonnie faux painted two walls, convinced Men’s Club and Sisterhood to donate the funds for an entire cork wall to display future art projects by our students. The final wall was a blank canvas just begging for a facelift, so we conceived our “L’dor V’dor wall. Bricks were faux painted then “sold” for $36 each.
Metal plaques are attached for each brick. With over 200 bricks available, this wall netted over $7,000 for us to continue our children’s based projects. Our congregation responded enthusiastically by personal solicitation, “please buy a brick”, “OK!”, messages via e-mail and phonetree, and order forms in our monthly bulletin. Close to 150 families have participated one way or another. We are so proud of the final results, a beautiful Junior Congregation room with a wonderful informative and educational poster series; a beautiful mural painted by our students; a L’dor V’dor wall dedicated to our members and their families; we also solicited funds for a new Aron Hakodesh, some additional artwork and a beautiful handcrafted mezuzah to grace our doorway. All told we raised about $10,000 for this project. SILVER JEWISH COMMUNITY CENTER OF PARAMUS 250-500 Paramus, NJ Submitted by Dr. Fred L. Harris 201-262-7691 The Membership Lottery is an annual event, in which Congregants are offered the opportunity to purchase chances to win one or more of a number of prizes, which include: 1st Prize: Free membership for a family for one year 2nd Prize: 2 free seats for the High Holidays 3rd Prize: A leaf on our Tree of Life 4th Prizes: 1 of 4 guaranteed parking spaces on the High Holidays Members participate by buying any number of chances, from 1 to 10, or more if they so choose. As more chances are bought, the price per chance goes down. One chance is $18, 2 are $34, and so on, up to 10 tickets for $100. Proceeds from the lottery go into our General Operating Fund with no restrictions or specified purpose. What is most unique about this program is that a small number of people can raise a significant amount of money. It has been run successfully at the Jewish Community Center of Paramus for 9 years. HONORABLE MENTION CONGREGATION ADUDAS ACHIM 500-900 Austin, TX Submitted by Arlene Maze 512-735-8400 Chili Cook-Off Agudas Achim held it’s Second Annual Chili Cook-Off. Our goal was not only to earn much needed funds for our congregation, but to bring our congregation, Jewish community and greater Austin community together for a fun family event filled with good food, good music and good company. Volunteer co-chairs joined with our synagogue staff to recruit 100 additional volunteers to help with Logistics, Food and Drink, Children’s Activities, Registration and Recruitment of Teams, Volunteers, Rentals, Music, Ticket Sales and Publicity. Over 600 people attended the event and were treated to all the chili they could taste and an afternoon of live music, featuring six local bands. Twenty-two teams entered the competition and prizes were awarded for the Best Beef Chili, Best Turkey Chili, Best Vegetarian Chili and People’s Choice Award. The event raised $5000 for our congregation and plans are in place to make this an annual event. HAZAK GOLD TEMPLE BETH EL 250-501 Allentown, PA
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THE UNITED SYNAGOGUE OF CONSERVATIV
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THE UNITED SYNAGOGUE OF CONSERVATIV
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parties who have an interest in our
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2007 - United Synagogue of Conservative Judaism

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